The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 75.0
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites / Branded Games
Points: 25.0
ParaNorman Website
Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Websites / Consumer Goods
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
OneNike
Agency: R/GA / New York Client: Nike Category: User Experience Design / Information Architecture
Points: 25.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: User Experience Design / Interaction Design
Points: 25.0
Getty Images The Watermark Project
Agency: R/GA London / New York Client: Getty Images Category: User Experience Design / Usability
Points: 25.0
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Agency: Grow / Norfolk Client: Google Category: Interactive Advertising / Banners - Dynamic - Single
Points: 25.0
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Online Films & Video / Long Form - Single
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films & Video / Music Videos
Points: 25.0
ParaNorman
Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Tundra Shuttle Endeavour Campaign
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Websites / Consumer Goods
Points: 15.0
Metamorphosis
Agency: Antfood / Brooklyn Client: Good Books Category: Craft / Sound Design
Points: 15.0
Band-Aid Magic Vision
Agency: JWT / New York Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
Points: 15.0
WWF Together App
Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Interaction Design
Points: 15.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: User Experience Design / Usability
Points: 15.0
Hashtag Killer
Agency: DDB New York / New York Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
Points: 15.0
Blades by Kenny Powers
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Points: 15.0
Boxing Lessons with Eric Kelly
Agency: Mother New York / New York Client: Animal Category: Online Films & Video / Long Form - Single
Points: 15.0
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
Points: 15.0
A Long Day of Childhood - Integrated Campaign
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Nature Valley Trail View
Agency: McCann Erickson / New York Client: General Mills Category: Websites / Consumer Goods
Points: 10.0
Never Stop, Never Settle
Agency: Droga5 / New York Client: Hennessy Category: Craft / Sound Design
Points: 10.0
Mean Stinks
Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
Points: 10.0
Killing Lincoln
Agency: Mullen / Boston Client: National Geographic Category: Websites / Corporate Website
Points: 10.0
Dodge Dart Registry
Agency: Wieden+Kennedy / Portland Client: Dodge Category: Websites / Durable Goods
Points: 10.0
Milwaukee Police News
Agency: Cramer - Krasselt / Milwaukee Client: Milwaukee Police Department Category: Websites / Public Service/Non-Profit
Points: 10.0
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Social Media / Best Use of Social Media/Facebook
Points: 10.0
Prometheus: WeylandIndustries.com
Agency: Ignition Interactive / Santa Monica Client: 20th Century Fox Category: Websites / Social Networks/Community
Points: 10.0
Volvo In Every Car
Agency: La Comunidad / Miami Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
Points: 10.0
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Points: 10.0
Subtexter
Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
Points: 10.0
WWF Together App
Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Visual Design
Points: 10.0
Fly Delta iPad App
Agency: AKQA / D.C. Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
Points: 10.0
Color Live Video Broadcast Application
Agency: McCann Erickson / New York Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
Points: 10.0
A Window Into the Near Future
Agency: kbs+ / New York Client: BMW North America Category: Interactive Advertising / Augmented Reality
Points: 10.0
USAToday.com
Agency: Gannett/USA Today/Fantasy Interactive / New York Client: USA Today Category: User Experience Design / Usability
Points: 10.0
FedEx Mobile DR
Agency: OMD / New York Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Points: 10.0
Camp Victory
Agency: Hush / Brooklyn Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Points: 10.0
Muscle Music
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single
Points: 10.0
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video
Agency: Butler, Shine, Stern & Partners / Sausalito Client: Columbia Category: Online Films & Video / Short Form - Single
Points: 10.0
The Chase
Agency: CP+B / Boulder Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Points: 10.0
Project Re: Brief
Agency: Johannes Leonardo / New York Client: Google Display Category: Online Films & Video / Long Form - Single
Points: 10.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Best of Show Pencil
Points:
75.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Websites / Branded Games
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Laika Studios
Title:
ParaNorman Website
Category:
Websites / Consumer Goods
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
OneNike
Category:
User Experience Design / Information Architecture
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Getty Images The Watermark Project
Category:
User Experience Design / Usability
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
DC Shoes
Title:
DC Shoes: Ken Block's Gymkhana Five
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Laika Studios
Title:
ParaNorman
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Toyota
Title:
Tundra Shuttle Endeavour Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Websites / Consumer Goods
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Good Books
Title:
Metamorphosis
Category:
Craft / Sound Design
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
OneNike
Category:
Websites / E-Commerce
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Johnson & Johnson / Band-Aid
Title:
Band-Aid Magic Vision
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
User Experience Design / Information Architecture
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
World Wildlife Fund
Title:
WWF Together App
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
User Experience Design / Usability
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Waterislife
Title:
Hashtag Killer
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
K-Swiss
Title:
Blades by Kenny Powers
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Animal
Title:
Boxing Lessons with Eric Kelly
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Online Films & Video / Long Form - Series/Episodes
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Online Films & Video / Public Service/Non-Profit
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Ragu
Title:
A Long Day of Childhood - Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Diesel
Title:
Days To Live
Category:
Craft / Photography
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Google Maps
Title:
Cube
Category:
Websites / Branded Games
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Websites / Consumer Goods
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Hennessy
Title:
Never Stop, Never Settle
Category:
Craft / Sound Design
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
P&G - Secret
Title:
Mean Stinks
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
National Geographic
Title:
Killing Lincoln
Category:
Websites / Corporate Website
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Dodge
Title:
Dodge Dart Registry
Category:
Websites / Durable Goods
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Milwaukee Police Department
Title:
Milwaukee Police News
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
20th Century Fox
Title:
Prometheus: WeylandIndustries.com
Category:
Websites / Social Networks/Community
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Volvo
Title:
Volvo In Every Car
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The 2013 IKEA Catalog Application
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Newcastle Brown Ale
Title:
Subtexter
Category:
Mobile Applications/Sites / Branded Games
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
World Wildlife Fund
Title:
WWF Together App
Category:
User Experience Design / Visual Design
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Delta Air Lines
Title:
Fly Delta iPad App
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Verizon
Title:
Color Live Video Broadcast Application
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
BMW North America
Title:
A Window Into the Near Future
Category:
Interactive Advertising / Augmented Reality
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
USA Today
Title:
USAToday.com
Category:
User Experience Design / Usability
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
FedEx
Title:
FedEx Mobile DR
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Camp Victory
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Muscle Music
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Columbia
Title:
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Grey Poupon
Title:
The Chase
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Google Display
Title:
Project Re: Brief
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
