The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

United States

New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single Points: 75.0

Team Spirit Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Film / Documentaries - Features Points: 25.0

Real Beauty Sketches Agency: Ogilvy / Brazil Client: Dove Category: Film / Documentaries - Shorts Points: 25.0

The Verizon COLOR Live Broadcast Application Agency: McCann Erickson New York / New York Client: Verizon Wireless Category: Branded Apps / Single Points: 25.0

Tundra Endeavour "Ultimate Journey" Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form Points: 25.0

Muscle Music Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Creative Use of Music Supporting A Brand Points: 25.0

New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: Experiential Points: 25.0

New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single Points: 25.0

Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Category: Innovation in Branded Content / Single Points: 25.0

Hashtag Killer Case Study Agency: DDB NY / New York Client: Water is Life Category: Innovation in Branded Content / Single Points: 25.0

Nature Valley Trail View Agency: McCann Erickson New York / New York Client: General Mills Category: Best Branded Content Channel / Single Points: 25.0

The Beauty Inside, Episode 1 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Craft / Technique / Best Direction Points: 25.0

The Beauty Inside, Episode 1 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Craft / Technique / Best Writing Points: 25.0

GT Academy USA Season 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Television / Reality/Unscripted Points: 15.0

Make Haste Slowly: The Kikkoman Creed Agency: Draftfcb San Francisco / San Francisco Client: Kikkoman Category: Film / Documentaries - Features Points: 15.0

Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Film / Documentaries - Shorts Points: 15.0

Dikembe Mutombo Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Gaming / Online gaming Points: 15.0

LEGO Super Heroes Movie Maker Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems, Inc. Category: Gaming / Branded Mobile Games Points: 15.0

Help I Have the Flu Agency: Tool / Santa Monica Client: Help Remedies Category: Branded Apps / Single Points: 15.0

Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Non-Broadcast / Long-form Points: 15.0

Faile Case Study Agency: DDB NY / New York Client: NYC Ballet Category: Experiential Points: 15.0

Rolling Words Agency: Pereira & O'Dell / San Francisco Client: Snoop Dogg King Size Slim Rolling Papers Category: Custom Content Points: 15.0

Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Innovation in Branded Content / Single Points: 15.0

Muscle Music Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: User Generated Content / Single Points: 15.0

Test Drive Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pepsi Category: Craft / Technique / Best Direction Points: 15.0

Modern Family Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Program or Series Points: 10.0

The Beetle Shark Cage Agency: MediaCom / New York Client: Volkswagen Category: Television / Reality/Unscripted Points: 10.0

Soldiers to Summits Agency: Digital Kitchen / Culver City Client: AT&T U-Verse Category: Television / Specials or One-time Screenings Points: 10.0

Broken Night Agency: McCann Erickson New York / New York Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases Points: 10.0

Let Us Begin Agency: The GW Medical Faculty Associates / Washington Client: The GW Medical Faculty Associates Category: Film / Documentaries - Shorts Points: 10.0

ParaNorman End Credit Sequence Agency: LAIKA/house / Portland Client: LAIKA Entertaiment Category: Motion Graphics / Title Sequences - Television and Film Points: 10.0

WWF Together Agency: AKQA / San Francisco Client: World Wildlife Fund Category: Branded Apps / Single Points: 10.0

AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Non-Broadcast / Short-form Points: 10.0

Hot Wheels For Real Part II Agency: Mistress / Venice Client: Mattel Inc Category: Non-Broadcast / Long-form Points: 10.0

Yes, Virginia The Musical Agency: JWT New York / New York Client: Macy's Category: Custom Content Points: 10.0

Mean Stinks Agency: Leo Burnett Chicago / Chicago Client: P&G Secret Category: Best Branded Content Channel / Single Points: 10.0

Tundra Endeavour Web Page Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Best Branded Content Channel / Single Points: 10.0

Cadillac ATS vs The World Trailer Agency: Fallon / Minneapolis Client: Cadillac Category: Promos / Trailer / Film Points: 10.0

Find Your Understanding Agency: 180LA / Santa Monica Client: Expedia Category: Craft / Technique / Best Direction Points: 10.0

Abductionary Agency: DOJO / San Francisco Client: DOJO/Abductionary Category: Gaming / Online gaming Points: 5.0

Brisksaber Agency: Mekanism / San Francisco Client: PepsiCo Category: Gaming / Branded Mobile Games Points: 5.0

Hashtag Killer: #FirstWorldProblems Anthem Agency: DDB NY / New York Client: Water is Life Category: Non-Broadcast / Short-form Points: 5.0

Find Your Strength Agency: 180LA / Santa Monica Client: Expedia Category: Non-Broadcast / Long-form Points: 5.0

Will and George Come to Life Agency: Arc Worldwide / Chicago Client: Chicago Shakespeare Theater Category: Experiential Points: 5.0

21 Jump Street - Stakeout Agency: MTV / New York Client: Sony Pictures, MTV Category: Custom Content / Co-Promotions Points: 5.0

Heisman House Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Custom Content / Co-Promotions Points: 5.0

The Polar Bears Movie Agency: Creative Artists Agency / Los Angeles Client: Coca-Cola Category: Promos / Trailer / Film Points: 5.0

Letters in their own words Agency: Pereira & O'Dell / San Francisco Client: Scrabble Category: Craft / Technique / Best Writing Points: 5.0

Work for Will Agency: BBDO Atlanta / Atlanta Client: AT&T Category: Craft / Technique / Best Writing Points: 5.0

Call of Duty: Black Ops II "Surprise" Launch Trailer Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Craft / Technique / Best Editing Points: 5.0

The One Show

Year

Year

2013

2013

Discipline

Discipline

Branded Entertainment

Branded Entertainment

Award

Award

All

All

Year

2013

Year

2013

#

One ShowCountry Rankings

United States

Client

Title

Category

Award

Points

Client: Village Voice Newspaper

Title: New York Writes Itself

Category: User Generated Content / Single

Award: 2013 Branded Entertainment Best of Show Pencil

Points: 75.0

Client: ESPN

Title: Team Spirit

Category: Film / Documentaries - Features

Award: 2013 Branded Entertainment Gold Pencil

Points: 25.0

Client: Dove

Title: Real Beauty Sketches

Category: Film / Documentaries - Shorts

Award: 2013 Branded Entertainment Gold Pencil

Points: 25.0

Client: Verizon Wireless

Title: The Verizon COLOR Live Broadcast Application

Category: Branded Apps / Single

Award: 2013 Branded Entertainment Gold Pencil

Points: 25.0

Client: Toyota Motor Sales, USA

Title: Tundra Endeavour "Ultimate Journey"

Category: Non-Broadcast / Long-form

Award: 2013 Branded Entertainment Gold Pencil

Points: 25.0

Client: Old Spice

Title: Muscle Music

Category: Creative Use of Music Supporting A Brand

Award: 2013 Branded Entertainment Gold Pencil

Points: 25.0

Client: Village Voice Newspaper

Title: New York Writes Itself

Category: Experiential

Award: 2013 Branded Entertainment Gold Pencil

Points: 25.0

Client: Village Voice Newspaper

Title: New York Writes Itself

Category: User Generated Content / Single

Award: 2013 Branded Entertainment Gold Pencil

Points: 25.0

Client: Google

Title: Project Re: Brief

Category: Innovation in Branded Content / Single

Award: 2013 Branded Entertainment Gold Pencil

Points: 25.0

Client: Water is Life

Title: Hashtag Killer Case Study

Category: Innovation in Branded Content / Single

Award: 2013 Branded Entertainment Gold Pencil

Points: 25.0

Client: General Mills

Title: Nature Valley Trail View

Category: Best Branded Content Channel / Single

Award: 2013 Branded Entertainment Gold Pencil

Points: 25.0

One Show
Country Rankings

Client:
Village Voice Newspaper

Title:
New York Writes Itself

Category:
User Generated Content / Single

Award:
2013 Branded Entertainment Best of Show Pencil

Points:
75.0

Client:
ESPN

Title:
Team Spirit

Category:
Film / Documentaries - Features

Award:
2013 Branded Entertainment Gold Pencil

Points:
25.0

Client:
Dove

Title:
Real Beauty Sketches

Category:
Film / Documentaries - Shorts

Award:
2013 Branded Entertainment Gold Pencil

Points:
25.0

Client:
Verizon Wireless

Title:
The Verizon COLOR Live Broadcast Application

Category:
Branded Apps / Single

Award:
2013 Branded Entertainment Gold Pencil

Points:
25.0

Client:
Toyota Motor Sales, USA

Title:
Tundra Endeavour "Ultimate Journey"

Category:
Non-Broadcast / Long-form

Award:
2013 Branded Entertainment Gold Pencil

Points:
25.0

Client:
Old Spice

Title:
Muscle Music

Category:
Creative Use of Music Supporting A Brand

Award:
2013 Branded Entertainment Gold Pencil

Points:
25.0

Client:
Village Voice Newspaper

Title:
New York Writes Itself

Category:
Experiential

Award:
2013 Branded Entertainment Gold Pencil

Points:
25.0

Client:
Village Voice Newspaper

Title:
New York Writes Itself

Category:
User Generated Content / Single

Award:
2013 Branded Entertainment Gold Pencil

Points:
25.0

Client:
Google

Title:
Project Re: Brief

Category:
Innovation in Branded Content / Single

Award:
2013 Branded Entertainment Gold Pencil

Points:
25.0

Client:
Water is Life

Title:
Hashtag Killer Case Study

Category:
Innovation in Branded Content / Single

Award:
2013 Branded Entertainment Gold Pencil

Points:
25.0

Client:
General Mills

Title:
Nature Valley Trail View

Category:
Best Branded Content Channel / Single

Award:
2013 Branded Entertainment Gold Pencil

Points:
25.0

Client:
Intel + Toshiba

Title:
The Beauty Inside, Episode 1

Category:
Craft / Technique / Best Direction

Award:
2013 Branded Entertainment Gold Pencil

Points:
25.0

Client:
Intel + Toshiba

Title:
The Beauty Inside, Episode 1

Category:
Craft / Technique / Best Writing

Award:
2013 Branded Entertainment Gold Pencil

Points:
25.0

Client:
Nissan

Title:
GT Academy USA Season 2

Category:
Television / Reality/Unscripted

Award:
2013 Branded Entertainment Silver Pencil

Points:
15.0

Client:
Kikkoman

Title:
Make Haste Slowly: The Kikkoman Creed

Category:
Film / Documentaries - Features

Award:
2013 Branded Entertainment Silver Pencil

Points:
15.0

Client:
The JFK Presidential Library & Museum

Title:
Clouds Over Cuba

Category:
Film / Documentaries - Shorts

Award:
2013 Branded Entertainment Silver Pencil