The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Nature Valley Trail View
Agency: McCann Erickson / New York Client: General Mills Category: Websites / Consumer Goods
Points: 10.0
Never Stop, Never Settle
Agency: Droga5 / New York Client: Hennessy Category: Craft / Sound Design
Points: 10.0
Mean Stinks
Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
Points: 10.0
Modern Family
Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Program or Series
Points: 10.0
The Beetle Shark Cage
Agency: MediaCom / New York Client: Volkswagen Category: Television / Reality/Unscripted
Points: 10.0
Soldiers to Summits
Agency: Digital Kitchen / Culver City Client: AT&T U-Verse Category: Television / Specials or One-time Screenings
Points: 10.0
Killing Lincoln
Agency: Mullen / Boston Client: National Geographic Category: Websites / Corporate Website
Points: 10.0
Broken Night
Agency: McCann Erickson New York / New York Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases
Points: 10.0
Dodge Dart Registry
Agency: Wieden+Kennedy / Portland Client: Dodge Category: Websites / Durable Goods
Points: 10.0
Team Spirit
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Points: 10.0
Milwaukee Police News
Agency: Cramer - Krasselt / Milwaukee Client: Milwaukee Police Department Category: Websites / Public Service/Non-Profit
Points: 10.0
Let Us Begin
Agency: The GW Medical Faculty Associates / Washington Client: The GW Medical Faculty Associates Category: Film / Documentaries - Shorts
Points: 10.0
ParaNorman End Credit Sequence
Agency: LAIKA/house / Portland Client: LAIKA Entertaiment Category: Motion Graphics / Title Sequences - Television and Film
Points: 10.0
Bed
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 10.0
Growing up LGBT in America
Agency: Design Army / Washington, DC Client: Human Rights Campaign Category: Collateral Design / Booklets and Brochures
Points: 10.0
WWF Together
Agency: AKQA / San Francisco Client: World Wildlife Fund Category: Branded Apps / Single
Points: 10.0
AT&T Brackets by Six Year Olds
Agency: BBDO / New York Client: AT&T Category: Non-Broadcast / Short-form
Points: 10.0
Hot Wheels For Real Part II
Agency: Mistress / Venice Client: Mattel Inc Category: Non-Broadcast / Long-form
Points: 10.0
Levi's Brand Standards Map
Agency: Turner Duckworth Design / London/San Francisco Client: Levi Strauss & Co. Category: Brand Identity / Brand Identity - Single
Points: 10.0
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Social Media / Best Use of Social Media/Facebook
Points: 10.0
Prometheus: WeylandIndustries.com
Agency: Ignition Interactive / Santa Monica Client: 20th Century Fox Category: Websites / Social Networks/Community
Points: 10.0
Volvo In Every Car
Agency: La Comunidad / Miami Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
Points: 10.0
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Points: 10.0
Subtexter
Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
Points: 10.0
WWF Together App
Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Visual Design
Points: 10.0
Yes, Virginia The Musical
Agency: JWT New York / New York Client: Macy's Category: Custom Content
Points: 10.0
Cable Effects: Set 2
Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
Mean Stinks
Agency: Leo Burnett Chicago / Chicago Client: P&G Secret Category: Best Branded Content Channel / Single
Points: 10.0
Tundra Endeavour Web Page
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Best Branded Content Channel / Single
Points: 10.0
Fly Delta iPad App
Agency: AKQA / D.C. Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
Points: 10.0
Color Live Video Broadcast Application
Agency: McCann Erickson / New York Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
Points: 10.0
Cadillac ATS vs The World Trailer
Agency: Fallon / Minneapolis Client: Cadillac Category: Promos / Trailer / Film
Points: 10.0
SVA Senior Library 2012
Agency: Visual Arts Press / New York Client: School of Visual Arts Category: Self-Promotion / Single or Series
Points: 10.0
A Window Into the Near Future
Agency: kbs+ / New York Client: BMW North America Category: Interactive Advertising / Augmented Reality
Points: 10.0
Find Your Understanding
Agency: 180LA / Santa Monica Client: Expedia Category: Craft / Technique / Best Direction
Points: 10.0
USAToday.com
Agency: Gannett/USA Today/Fantasy Interactive / New York Client: USA Today Category: User Experience Design / Usability
Points: 10.0
FedEx Mobile DR
Agency: OMD / New York Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Points: 10.0
Look
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single
Points: 10.0
Camp Victory
Agency: Hush / Brooklyn Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Points: 10.0
Cine Las Americas 'genres'
Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Campaign
Points: 10.0
Muscle Music
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single
Points: 10.0
State-by-State
Agency: Bloomberg Visual Data / New York Client: Bloomberg Category: Data Visualization / Online - Interactive and Real-time
Points: 10.0
Cityscape
Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video
Agency: Butler, Shine, Stern & Partners / Sausalito Client: Columbia Category: Online Films & Video / Short Form - Single
Points: 10.0
Rolling Words
Agency: Pereira & O'Dell / San Francisco Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
Points: 10.0
The Chase
Agency: CP+B / Boulder Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Points: 10.0
Project Re: Brief
Agency: Johannes Leonardo / New York Client: Google Display Category: Online Films & Video / Long Form - Single
Points: 10.0
Greatness
Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Points: 10.0
Day One
Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Consumer Campaign
Points: 10.0
Diversity
Agency: DDB / New York Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
Points: 10.0
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Websites / Consumer Goods
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Hennessy
Title:
Never Stop, Never Settle
Category:
Craft / Sound Design
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
P&G - Secret
Title:
Mean Stinks
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Toyota
Title:
Modern Family
Category:
Television / Program or Series
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
The Beetle Shark Cage
Category:
Television / Reality/Unscripted
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T U-Verse
Title:
Soldiers to Summits
Category:
Television / Specials or One-time Screenings
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
National Geographic
Title:
Killing Lincoln
Category:
Websites / Corporate Website
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Nikon, Inc.
Title:
Broken Night
Category:
Film / Theatrical and DVD Releases
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Dodge
Title:
Dodge Dart Registry
Category:
Websites / Durable Goods
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Team Spirit
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Milwaukee Police Department
Title:
Milwaukee Police News
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
The GW Medical Faculty Associates
Title:
Let Us Begin
Category:
Film / Documentaries - Shorts
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
LAIKA Entertaiment
Title:
ParaNorman End Credit Sequence
Category:
Motion Graphics / Title Sequences - Television and Film
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Bed
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Human Rights Campaign
Title:
Growing up LGBT in America
Category:
Collateral Design / Booklets and Brochures
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
World Wildlife Fund
Title:
WWF Together
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mattel Inc
Title:
Hot Wheels For Real Part II
Category:
Non-Broadcast / Long-form
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Levi Strauss & Co.
Title:
Levi's Brand Standards Map
Category:
Brand Identity / Brand Identity - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
20th Century Fox
Title:
Prometheus: WeylandIndustries.com
Category:
Websites / Social Networks/Community
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Volvo
Title:
Volvo In Every Car
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The 2013 IKEA Catalog Application
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Newcastle Brown Ale
Title:
Subtexter
Category:
Mobile Applications/Sites / Branded Games
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
World Wildlife Fund
Title:
WWF Together App
Category:
User Experience Design / Visual Design
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Macy's
Title:
Yes, Virginia The Musical
Category:
Custom Content
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
DIRECTV
Title:
Cable Effects: Set 2
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
P&G Secret
Title:
Mean Stinks
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Toyota Motor Sales, USA
Title:
Tundra Endeavour Web Page
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Delta Air Lines
Title:
Fly Delta iPad App
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Verizon
Title:
Color Live Video Broadcast Application
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Cadillac
Title:
Cadillac ATS vs The World Trailer
Category:
Promos / Trailer / Film
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
School of Visual Arts
Title:
SVA Senior Library 2012
Category:
Self-Promotion / Single or Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
BMW North America
Title:
A Window Into the Near Future
Category:
Interactive Advertising / Augmented Reality
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Find Your Understanding
Category:
Craft / Technique / Best Direction
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
USA Today
Title:
USAToday.com
Category:
User Experience Design / Usability
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
FedEx
Title:
FedEx Mobile DR
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Look
Category:
Consumer Radio / Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Camp Victory
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Cine Las Americas International Film Festival
Title:
Cine Las Americas 'genres'
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Muscle Music
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Bloomberg
Title:
State-by-State
Category:
Data Visualization / Online - Interactive and Real-time
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscape
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Columbia
Title:
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Snoop Dogg King Size Slim Rolling Papers
Title:
Rolling Words
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Grey Poupon
Title:
The Chase
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Google Display
Title:
Project Re: Brief
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Greatness
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Bill Bernbach Scholarship
Title:
Diversity
Category:
Craft / Typography - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
