The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
If They Find It
Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 10.0
Beats Music
Agency: R/GA London / London Client: Beats Music Category: User Experience Design - Mobile / Interface Design Craft
Points: 10.0
Altitude Drop
Agency: MING Utility and Entertainment Group / New York Client: Swedish Match Category: User Experience Design - Mobile / Interface Design Craft
Points: 10.0
What's He In - Game of Thrones
Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
Points: 10.0
The Game Before The Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Video Craft / Direction
Points: 10.0
The Vanishing Game
Agency: Tool / Santa Monica + Y&R / New York Client: Land Rover Category: Other Branded Content / Custom Content
Points: 10.0
Madden Season
Agency: Heat / San Francisco Client: Electronic Arts Category: Online Films & Video / Long Form - Single
Points: 10.0
Alvio
Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 10.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Experiential Advertising / Events & Competitions
Points: 10.0
Beats Music
Agency: R/GA London / London Client: Beats Music Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 10.0
The Talk
Agency: Saatchi NY / New York Client: The Brotherhood Sister Sol Category: Online Films & Video / Public Service / Non-Profit
Points: 10.0
Swords
Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Outdoor / Outdoor - Single
Points: 10.0
Cinescape
Agency: WONGDOODY / Seattle + World Famous / Seattle Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Points: 10.0
Samsung Holiday Dreams
Agency: R/GA / New York Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Short Films & Videos
Points: 10.0
AICP 2014 Opening & Category Titles
Agency: AICP / Los Angeles Client: AICP Category: Broadcast & Moving Image / Title Sequences
Points: 10.0
Google Made with Code
Agency: Red & Co. / Portland Client: Google Category: Mobile Applications / Social Networks / Community
Points: 10.0
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Points: 10.0
James Patterson Self-Destructing Book
Agency: Mother New York / New York Client: James Patterson Category: Digital Publications / App-Based
Points: 10.0
Samsung Holiday Dreams
Agency: R/GA / New York Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Animation
Points: 10.0
Turning Flight Cancellations into Hotel Reservations
Agency: 360i / New York Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 10.0
Trailscape
Agency: Hill Holliday / Boston Client: Merrell Category: Use of Technology / Augmented Experience
Points: 10.0
Moogfest - Conductar
Agency: Tool / Santa Monica + Odd Division / Los Angeles Client: Moogfest Category: Use of Technology / Augmented Experience
Points: 10.0
The Most Interesting Man In The World
Agency: Havas Worldwide NY / New York Client: Dos Equis Category: Radio / Consumer - Campaign
Points: 10.0
Alvio
Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: Use of Technology / Product & Mobile Integration
Points: 10.0
Build a GLA on Instagram
Agency: Razorfish / New York Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
Points: 10.0
This Is Wholesome
Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Brand Transformation / Single
Points: 10.0
Ready to Fly
Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Points: 10.0
Okay, Bye
Agency: Ogilvy and Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Points: 10.0
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single
Points: 10.0
Live From Space
Agency: Mullen / Boston Client: National Geographic Channel Category: Websites / Travel, Entertainment & Leisure
Points: 10.0
Hold Music
Agency: Barton F. Graf LLC / New York, NY Client: Little Caesars Category: Consumer Television / :30 / :25 - Single
Points: 10.0
Hope.ly
Agency: BBDO / New York Client: American Red Cross & Bitly Category: Interactive Advertising / Banners
Points: 10.0
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View Client: EA Sports / Google Category: Interactive Advertising / Banners
Points: 10.0
Tweeting With Mittens
Agency: Victors & Spoils / Boulder + EVB / Boulder Client: JCPenney Category: Social Media / Branded Social Post
Points: 10.0
Hot-N-Ready
Agency: Barton F. Graf LLC / New York, NY Client: Little Caesars Category: Consumer Television / :30 / :25 - Campaign
Points: 10.0
Search One and Done
Agency: Barton F. Graf LLC / New York, NY Client: Kayak Category: Consumer Television / :20 & Under - Campaign
Points: 10.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign
Points: 10.0
Redneck
Agency: the community (la comunidad) / Buenos Aires Client: VH1 Category: Consumer Television / Over 60 Second - Single
Points: 10.0
The Pursuit
Agency: R/GA / New York Client: Equinox Category: Interactive Advertising / Environmental / Experiential - Single
Points: 10.0
US Open Sessions
Agency: Ogilvy New York / New York Client: IBM Category: Interactive Craft / Animation / Motion Graphics
Points: 10.0
Thick & Fine
Agency: FCB / Chicago Client: Copic Category: Collateral / Posters - Campaign
Points: 10.0
Foo Fighters RVA
Agency: The Branching / Richmond Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
Points: 10.0
Win From Within: Ben Jackson
Agency: VML / Kansas City Client: Gatorade Category: Online / Short Form
Points: 10.0
The redesign of latimes.com
Agency: Code and Theory / New York Client: Los Angeles Times Category: User Experience Design - Web / Interface Design Craft
Points: 10.0
Dad & Papa
Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Online / Short Form
Points: 10.0
Equal Payback Project
Agency: Droga5 / New York Client: The National Women’s Law Center Category: Public Service - Video / Non-Broadcast
Points: 10.0
vw.com
Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / Utility
Points: 10.0
The Game Before the Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Online / Short Form
Points: 10.0
The Mentor Act - Film
Agency: Barton F. Graf LLC / New York, NY Client: Esquire Category: Public Service - Video / Non-Broadcast
Points: 10.0
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online / Long Form
Points: 10.0
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Beats Music
Title:
Beats Music
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Swedish Match
Title:
Altitude Drop
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
HBO GO
Title:
What's He In - Game of Thrones
Category:
Video Craft / Direction
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Beats By Dre
Title:
The Game Before The Game
Category:
Video Craft / Direction
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
The Vanishing Game
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Electronic Arts
Title:
Madden Season
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Qol Devices
Title:
Alvio
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Beats Music
Title:
Beats Music
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2015 Intellectual Property Bronze Pencil
Points:
10.0
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Evolve
Title:
Swords
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Seattle International Film Festival
Title:
Cinescape
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
AICP
Title:
AICP 2014 Opening & Category Titles
Category:
Broadcast & Moving Image / Title Sequences
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Google
Title:
Google Made with Code
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Risk Everything Integrated
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Digital Publications / App-Based
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Animation
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Red Roof Inn
Title:
Turning Flight Cancellations into Hotel Reservations
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Merrell
Title:
Trailscape
Category:
Use of Technology / Augmented Experience
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Moogfest
Title:
Moogfest - Conductar
Category:
Use of Technology / Augmented Experience
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Dos Equis
Title:
The Most Interesting Man In The World
Category:
Radio / Consumer - Campaign
Award:
2015 Radio Bronze Pencil
Points:
10.0
Client:
Qol Devices
Title:
Alvio
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Advertising on Mobile Devices / In-App
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Mondelez International / Honey Maid
Title:
This Is Wholesome
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
Ready to Fly
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
Okay, Bye
Category:
Collateral Design / Posters - Single
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
National Geographic Channel
Title:
Live From Space
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Little Caesars
Title:
Hold Music
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Interactive Advertising / Banners
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
EA Sports / Google
Title:
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Category:
Interactive Advertising / Banners
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
JCPenney
Title:
Tweeting With Mittens
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Little Caesars
Title:
Hot-N-Ready
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Kayak
Title:
Search One and Done
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
VH1
Title:
Redneck
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Equinox
Title:
The Pursuit
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
IBM
Title:
US Open Sessions
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Copic
Title:
Thick & Fine
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Foo Fighters RVA
Title:
Foo Fighters RVA
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Win From Within: Ben Jackson
Category:
Online / Short Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Los Angeles Times
Title:
The redesign of latimes.com
Category:
User Experience Design - Web / Interface Design Craft
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Mondelez International / Honey Maid
Title:
Dad & Papa
Category:
Online / Short Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The National Women’s Law Center
Title:
Equal Payback Project
Category:
Public Service - Video / Non-Broadcast
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / Utility
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Beats By Dre
Title:
The Game Before the Game
Category:
Online / Short Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Esquire
Title:
The Mentor Act - Film
Category:
Public Service - Video / Non-Broadcast
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online / Long Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
