The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 50.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
Interception
Agency: Grey / New York Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla
Points: 25.0
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 25.0
House of Cards - FU 2016
Agency: BBH NY / New York Client: Netflix Category: Consumer - Integrated Branding / Integrated Branding
Points: 15.0
The Martian Prologue Campaign
Agency: 3AM / Culver City, CA + RSA Films / Los Angeles, CA Client: 20th Century Fox Category: Consumer - Integrated Branding / Online
Points: 15.0
Love Has No Labels
Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 15.0
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Brand Transformation / Brand Transformation
Points: 15.0
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York Client: Krylon Category: Consumer - Experiential Advertising / Events & Competitions
Points: 10.0
I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 10.0
Love Has No Labels
Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 10.0
Play My Tweet
Agency: BBDO / New York Client: Foot Locker Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Street Taps
Agency: BBDO / New York Client: Visa Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
Play My Tweet
Agency: BBDO / New York Client: Foot Locker Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
Fresher Collection
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Make A Smellmitment
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Plastique
Agency: CP+B / Boulder Client: Fruit of the Loom Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Made By You
Agency: Anomaly / New York + Iconoclast / Los Angeles + Cut + Run / New York + The Mill / New York Client: Converse Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
MTV 2015 Video Music Awards
Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Color for the Colorblind
Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
We Know from Experience
Agency: RPA / Santa Monica + MJZ / Los Angeles + Cut + Run / Santa Monica + Company 3 / Santa Monica Client: Farmers Insurance Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Marvel Mini
Agency: Wieden+Kennedy / Portland + Bullitt / West Hollywood + Final Cut LA / Los Angeles + Luma Pictures / Santa Monica Client: Coca-Cola Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York Client: GE Category: Consumer - Integrated Branding / Online
Points: 5.0
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: CSR - Integrated Branding / Integrated Branding
Points: 5.0
The MSSNG Lab - Art Exhibit
Agency: BBDO / New York Client: Autism Speaks Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
The Art Heist for Good
Agency: Deutsch / New York Client: WATERisLIFE Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
Not There
Agency: Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York Client: Clinton Foundation Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 5.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Volvo
Title:
Interception
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Show Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
20th Century Fox
Title:
The Martian Prologue Campaign
Category:
Consumer - Integrated Branding / Online
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Glade
Title:
Museum of Feelings
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Ad Council
Title:
I Am A Witness
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Glade
Title:
Museum of Feelings
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Visa
Title:
Street Taps
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Old Spice
Title:
Fresher Collection
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Old Spice
Title:
Make A Smellmitment
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Fruit of the Loom
Title:
Plastique
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Converse
Title:
Made By You
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
MTV
Title:
MTV 2015 Video Music Awards
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Farmers Insurance
Title:
We Know from Experience
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Marvel Mini
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Consumer - Integrated Branding / Online
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Microsoft
Title:
Collective Project
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Lab - Art Exhibit
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0