The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Interception Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing Points: 25.0
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing Points: 15.0
Canon Photo Coach Agency: 360i / New York Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization Points: 15.0
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media) Points: 15.0
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media) Points: 15.0
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Digital / Social Media & Viral Marketing Points: 10.0
Innovation Class Agency: Wieden+Kennedy / New York + M ss ng P eces / New York Client: Delta Air Lines Category: Consumer - Ambient / Environmental / Ambient / Environmental Points: 10.0
The Art Heist for Good Agency: Deutsch / New York Client: WATERisLIFE Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media) Points: 10.0
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Ambient / Environmental / Ambient / Environmental Points: 10.0
Más que un Auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Print / Flat Mailing Points: 10.0
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Digital / Social Media & Viral Marketing Points: 5.0
MTV 2015 Video Music Awards Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Digital / Social Media & Viral Marketing Points: 5.0
Más que un auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Ambient / Environmental / Ambient / Environmental Points: 5.0
Canon Photo Coach Agency: 360i / New York Client: Canon USA Category: Consumer - Ambient / Environmental / Ambient / Environmental Points: 5.0
#ShareHumanity Agency: Ogilvy / New York Client: United Nations Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media) Points: 5.0
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental Points: 5.0
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing Points: 5.0
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft - Use of Technology / Use of Technology Points: 5.0
Boom Beach Influencer Package Agency: Barton F. Graf / New York Client: Supercell Category: Consumer - Print / Dimensional Mailing Points: 5.0
I'm News Agency: Grupo W / Saltillo + Digital Invaders / Saltillo Client: Vanguardia Category: Consumer - Print / Data-Driven Personalization Points: 5.0
MTVVMA.NET Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Digital / Websites, Microsites & Banners Points: 5.0
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Digital / Websites, Microsites & Banners Points: 5.0
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Digital / Mobile Points: 5.0
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Digital / Social Media & Viral Marketing Points: 5.0

Volvo

Interception

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Gold Pencil

25.0

Jordan Brand

The Last Shot

Consumer - Ambient / Environmental / Ambient / Environmental

2016 Direct Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Ambient / Environmental / Ambient / Environmental

2016 Direct Gold Pencil

25.0

REI

#OptOutside

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Silver Pencil

15.0

Canon USA

Canon Photo Coach

Consumer - Digital / Data-Driven Personalization

2016 Direct Silver Pencil

15.0

Dallas Pets Alive

Adoptable Trends

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

2016 Direct Silver Pencil

15.0

Ad Council

Love Has No Labels

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

2016 Direct Silver Pencil

15.0

Microsoft

Collective Project

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Bronze Pencil

10.0

Delta Air Lines

Innovation Class

Consumer - Ambient / Environmental / Ambient / Environmental

2016 Direct Bronze Pencil

10.0

WATERisLIFE

The Art Heist for Good

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

2016 Direct Bronze Pencil

10.0

Ad Council

Love Has No Labels

Non-Profit - Ambient / Environmental / Ambient / Environmental

2016 Direct Bronze Pencil

10.0

Toyota

Más que un Auto

Consumer - Print / Flat Mailing

2016 Direct Bronze Pencil

10.0

Krylon

The First Ever Pinterest Yard Sale

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Merit Award

5.0

MTV

MTV 2015 Video Music Awards

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Merit Award

5.0

Toyota

Más que un auto

Consumer - Ambient / Environmental / Ambient / Environmental

2016 Direct Merit Award

5.0

Canon USA

Canon Photo Coach

Consumer - Ambient / Environmental / Ambient / Environmental

2016 Direct Merit Award

5.0

United Nations

#ShareHumanity

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

2016 Direct Merit Award

5.0

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Ambient / Environmental / Ambient / Environmental

2016 Direct Merit Award

5.0

Volkswagen

Unleash Your Rrrr

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

2016 Direct Merit Award

5.0

Volkswagen

Unleash Your Rrrr

Craft - Use of Technology / Use of Technology

2016 Direct Merit Award

5.0

Supercell

Boom Beach Influencer Package

Consumer - Print / Dimensional Mailing

2016 Direct Merit Award

5.0

Vanguardia

I'm News

Consumer - Print / Data-Driven Personalization

2016 Direct Merit Award

5.0

MTV

MTVVMA.NET

Consumer - Digital / Websites, Microsites & Banners

2016 Direct Merit Award

5.0

Volkswagen

Unleash Your Rrrr

Consumer - Digital / Websites, Microsites & Banners

2016 Direct Merit Award

5.0

Joe Boxer

Inactivity Tracker

Consumer - Digital / Mobile

2016 Direct Merit Award

5.0

Foot Locker

Play My Tweet

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Merit Award

5.0

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