The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Inactivity Tracker
Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Applications & Sites / Social Networks / Community
Points: 25.0
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 25.0
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Use of Technology / Use of Technology
Points: 15.0
Sizzl
Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Applications & Sites / Social Networks / Community
Points: 10.0
Owlet
Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 10.0
LISNR
Agency: R/GA / New York + LISNR / Cincinnati Client: LISNR Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 10.0
Drinkable Advertising
Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Consumer - Applications & Sites / Consumer Goods
Points: 5.0
Sizzl
Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Applications & Sites / Consumer Goods
Points: 5.0
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo Client: Acura Category: Consumer - Applications & Sites / Durable Goods
Points: 5.0
Kinduct
Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax Client: Kinduct Technologies Category: Consumer - Applications & Sites / Services / Utilities
Points: 5.0
Pace Station
Agency: R/GA / New York Client: Nike Category: Consumer - Applications & Sites / Services / Utilities
Points: 5.0
FieldLevel
Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles Client: FieldLevel Category: Consumer - Applications & Sites / Services / Utilities
Points: 5.0
Traffic Jams
Agency: BBDO / New York Client: Downtown Records / Yacht Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
The War of 1996
Agency: Tool / Santa Monica Client: Twentieth Century Fox Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
Pace Station
Agency: R/GA / New York Client: Nike Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo Client: Acura Category: Consumer - Applications & Sites / Branded Games
Points: 5.0
#OneLessStranger
Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb Category: Consumer - Applications & Sites / Social Networks / Community
Points: 5.0
Mobile Music Video
Agency: Virtue Worldwide: Creative Services by VICE / Brooklyn Client: Fido Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
Drinkable Advertising
Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
The Super Bowl Dunk
Agency: VML / Kansas City Client: Gatorade Category: Consumer - Use of Technology / Augmented Reality
Points: 5.0
Inactivity Tracker
Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
Preloader
Agency: The Martin Agency / Richmond + Running With Scissors / Richmond Client: Tic Tac Category: Consumer - Advertising on Mobile Devices / Banners
Points: 5.0
Don't Like & Drive
Agency: Blue Hive Brasil / Sao Paulo Client: Ford Motor Company Category: CSR - Digital Publications / Digital Publications
Points: 5.0
mFish
Agency: Tone / New York Client: U.S. Department of State Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
The Unforgotten
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
mFish
Agency: Tone / New York Client: U.S. Department of State Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
Inactivity Tracker
Agency: FCB / Chicago Client: Joe Boxer Category: Craft - App Design / App Design
Points: 5.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
The Dalí Museum
Title:
Dreams of Dalí
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
LISNR
Title:
LISNR
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Consumer - Applications & Sites / Durable Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Kinduct Technologies
Title:
Kinduct
Category:
Consumer - Applications & Sites / Services / Utilities
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Nike
Title:
Pace Station
Category:
Consumer - Applications & Sites / Services / Utilities
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
FieldLevel
Title:
FieldLevel
Category:
Consumer - Applications & Sites / Services / Utilities
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Downtown Records / Yacht
Title:
Traffic Jams
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Twentieth Century Fox
Title:
The War of 1996
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Nike
Title:
Pace Station
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Consumer - Applications & Sites / Branded Games
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Airbnb
Title:
#OneLessStranger
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Fido
Title:
Mobile Music Video
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Use of Technology / Augmented Reality
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Tic Tac
Title:
Preloader
Category:
Consumer - Advertising on Mobile Devices / Banners
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Ford Motor Company
Title:
Don't Like & Drive
Category:
CSR - Digital Publications / Digital Publications
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
U.S. Department of State
Title:
mFish
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
U.S. Department of State
Title:
mFish
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0