The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Google Earth VR Tours Agency: Antfood / New York Client: Google Category: Craft - Innovation in Moving Image Craft / Audio Points: 15.0
Super Bowl Halftime Show: Intel Drones + Lady Gaga Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment Points: 15.0
Audi and Airbnb Live to Drive Agency: Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles Client: Audi of America Category: Innovation in Branded Entertainment Points: 15.0
Rock Clock Agency: Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York Client: Project Rock Category: Influencer Marketing / Single Channel Points: 15.0
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Online Films & Video / Short Form - Single Points: 15.0
PlayPallets: Basketball Agency: PlayPallets International / Brooklyn Client: PlayPallets International Category: Physical Product Points: 15.0
The Baby Stroller Test-Ride by Contours Agency: FCB / Chicago Client: Kolcraft Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single Points: 15.0
airforce.com Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Web / User Experience Points: 15.0
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online Films & Video / Short Form - Campaign Points: 15.0
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Innovation in Design / Print Design Points: 15.0
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Under 100K Budget Points: 15.0
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Cross-Channel / Digital / Physical Cross-Channel Points: 15.0
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Typography / Dynamic / In Motion Points: 15.0
Of Mice and Men Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single Points: 15.0
Care Counts Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Events & Experiential Points: 15.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming Points: 15.0
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Mobile Advertising Points: 15.0
Adios Amigo Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Broadcast / Any Length - Single Points: 15.0
Symphonologie Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Dynamic Data Visualization Points: 15.0
Analog Agency: MullenLowe / Boston Client: American Greetings Category: Brand Voice Points: 15.0
FlyBabies Agency: MullenLowe / New York Client: JetBlue Category: Reputation Management Points: 15.0
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Digital / Social Media & Viral Marketing Points: 15.0
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications Points: 15.0
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Integrated Campaign Points: 15.0
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Film / Cinema / Fiction Points: 15.0
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Craft - Direction / Direction - Single Points: 15.0
Land Lines Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Craft / Dynamic Data Visualization Points: 15.0
Elizabeth Williams Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single Points: 15.0
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Digital / Game Design Points: 15.0
Frederick Jones Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single Points: 15.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Responsive Environments Points: 15.0
Why Can't Girls Code Agency: McCann / New York + Girls Who Code / New York + Tool / Santa Monica Client: Girls Who Code Category: Craft - Writing / Writing - Single Points: 15.0
The Baby Stroller Test-Ride by Contours Agency: FCB / Chicago Client: Kolcraft Category: Experiential / Events & Competitions Points: 15.0
Marco Polo Agency: The Martin Agency / Richmond + RadicalMedia / New York Client: Geico Category: Television / Short Form - Single Points: 15.0
We're The Superhumans Agency: Final Cut / London + 4Creative / London + Blink / London + MPC / London Client: Channel 4 / Rio Paralympics Category: Craft - Editing / Editing - Single Points: 15.0
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign Points: 15.0
Smell 'Em Who's Boss Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Client: Old Spice Category: Television / Short Form - Campaign Points: 15.0
Coldplay - "Up&Up" Agency: PRETTYBIRD / Culver City Client: Coldplay Category: Music Videos Points: 15.0
Unlimited Greatness Serena Williams Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Integrated Branding Points: 15.0
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Integrated Branding Points: 15.0
Made By Google Agency: Droga5 / New York + Google / Mountain View Client: Google Category: Motion Graphics / Series Points: 15.0
Swishy Chug: The Fake Brand That Led to Real Results Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco Client: Jamba Juice Category: Branded Social Post / Real-Time Response Points: 15.0
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Promotional / Collateral / Posters - Campaign Points: 15.0
June: Life is Better When You Share the Ride Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles Client: Lyft Category: Craft - Animation / Animation - Single Points: 15.0
Whale Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single Points: 15.0
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Branding / Integrated Online Points: 15.0
Documents Agency: DDB / New York Client: Gun by Gun Category: Promotional / Collateral / Posters - Campaign Points: 15.0
Duel Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Television / Long Form - Single Points: 15.0
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Experiential / Virtual Reality (VR) Points: 15.0
Titanfall 2 Agency: Argonaut / San Francisco + Blur / Culver City + Reset / Santa Monica Client: Electronic Arts/ Respawn Entertainment Category: Craft - Visual Effects / Visual Effects - Single Points: 15.0

Google

Google Earth VR Tours

Craft - Innovation in Moving Image Craft / Audio

2017 Moving Image Craft Silver Pencil

15.0

Intel

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Innovation in Branded Entertainment

2017 Branded Entertainment Silver Pencil

15.0

Audi of America

Audi and Airbnb Live to Drive

Innovation in Branded Entertainment

2017 Branded Entertainment Silver Pencil

15.0

Project Rock

Rock Clock

Influencer Marketing / Single Channel

2017 Social Influencer Marketing Silver Pencil

15.0

Google

Year In Search 2016

Online Films & Video / Short Form - Single

2017 Film Silver Pencil

15.0

PlayPallets International

PlayPallets: Basketball

Physical Product

2017 Intellectual Property Silver Pencil

15.0

Kolcraft

The Baby Stroller Test-Ride by Contours

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

2017 Print & Outdoor Silver Pencil

15.0

United States Air Force

airforce.com

Web / User Experience

2017 UX / UI Silver Pencil

15.0

Netflix - Narcos

Spanish Lessons

Online Films & Video / Short Form - Campaign

2017 Film Silver Pencil

15.0

Saltwater Brewery

Edible Six Pack Rings

Innovation in Design / Print Design

2017 Design Silver Pencil

15.0

Netflix - Narcos

Spanish Lessons

Under 100K Budget

2017 Film Silver Pencil

15.0

Tostitos

The Breathalyzer Bag

Cross-Channel / Digital / Physical Cross-Channel

2017 UX / UI Silver Pencil

15.0

Webby Awards

Typevoice

Typography / Dynamic / In Motion

2017 Design Silver Pencil

15.0

Steppenwolf Theatre

Of Mice and Men

Promotional / Posters - Single

2017 Design Silver Pencil

15.0

Whirlpool

Care Counts

Events & Experiential

2017 Public Relations Silver Pencil

15.0

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

2017 Interactive Silver Pencil

15.0

Lowe's

In-a-Snap

Mobile Advertising

2017 Mobile Silver Pencil

15.0

Heineken / Dos Equis

Adios Amigo

Broadcast / Any Length - Single

2017 Radio Silver Pencil

15.0

Accenture

Symphonologie

Craft / Dynamic Data Visualization

2017 Interactive Silver Pencil

15.0

American Greetings

Analog

Brand Voice

2017 Public Relations Silver Pencil

15.0

JetBlue

FlyBabies

Reputation Management

2017 Public Relations Silver Pencil

15.0

Donate Life

The World's Biggest Asshole

Digital / Social Media & Viral Marketing

2017 Direct Marketing Silver Pencil

15.0

Brooks Running

Rule40

Real-Time Response / Activity / Proactive Communications

2017 Public Relations Silver Pencil

15.0

Brooks Running

Rule40

Integrated Campaign

2017 Public Relations Silver Pencil

15.0

Donate Life

The World's Biggest Asshole

Film / Cinema / Fiction

2017 Branded Entertainment Silver Pencil

15.0

Sandy Hook Promise

Evan

Craft - Direction / Direction - Single

2017 Moving Image Craft Silver Pencil

15.0

Google Data Arts Team

Land Lines

Craft / Dynamic Data Visualization

2017 Mobile Silver Pencil

15.0

Donate Life America

Elizabeth Williams

Publishing / Newspaper - Single

2017 Print & Outdoor Silver Pencil

15.0

HBO

Into HBO

Digital / Game Design

2017 Design Silver Pencil

15.0

Donate Life America

Frederick Jones

Publishing / Newspaper - Single

2017 Print & Outdoor Silver Pencil

15.0

Lockheed Martin

The Field Trip to Mars

Innovation in Responsive Environments

2017 Responsive Environments Silver Pencil

15.0

Girls Who Code

Why Can't Girls Code

Craft - Writing / Writing - Single

2017 Moving Image Craft Silver Pencil

15.0

Kolcraft

The Baby Stroller Test-Ride by Contours

Experiential / Events & Competitions

2017 Cross-Platform Silver Pencil

15.0

Geico

Marco Polo

Television / Short Form - Single

2017 Film Silver Pencil

15.0

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Editing / Editing - Single

2017 Moving Image Craft Silver Pencil

15.0

Netflix - Narcos

Spanish Lessons

Branded Social Post / Branded Social Campaign

2017 Social Media Silver Pencil

15.0

Old Spice

Smell 'Em Who's Boss

Television / Short Form - Campaign

2017 Film Silver Pencil

15.0

Coldplay

Coldplay - "Up&Up"

Music Videos

2017 Branded Entertainment Silver Pencil

15.0

Nike

Unlimited Greatness Serena Williams

Integrated Branding

2017 Cross-Platform Silver Pencil

15.0

Boost Mobile

Boost Your Voice

Integrated Branding

2017 Cross-Platform Silver Pencil

15.0

Google

Made By Google

Motion Graphics / Series

2017 Design Silver Pencil

15.0

Jamba Juice

Swishy Chug: The Fake Brand That Led to Real Results

Branded Social Post / Real-Time Response

2017 Social Media Silver Pencil

15.0

Spotify

Thanks, 2016. It's been weird.

Promotional / Collateral / Posters - Campaign

2017 Print & Outdoor Silver Pencil

15.0

Lyft

June: Life is Better When You Share the Ride

Craft - Animation / Animation - Single

2017 Moving Image Craft Silver Pencil

15.0

Old Spice

Whale

Television / Long Form - Single

2017 Film Silver Pencil

15.0

Kraft Heinz

World's Largest Blind Taste Test

Integrated Branding / Integrated Online

2017 Cross-Platform Silver Pencil

15.0

Gun by Gun

Documents

Promotional / Collateral / Posters - Campaign

2017 Print & Outdoor Silver Pencil

15.0

Audi of America

Duel

Television / Long Form - Single

2017 Film Silver Pencil

15.0

Expedia

Expedia Dream Adventures

Experiential / Virtual Reality (VR)

2017 Branded Entertainment Silver Pencil

15.0

Electronic Arts/ Respawn Entertainment

Titanfall 2

Craft - Visual Effects / Visual Effects - Single

2017 Moving Image Craft Silver Pencil

15.0

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