The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Award
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Google Earth VR Tours
Agency: Antfood / New York Client: Google Category: Craft - Innovation in Moving Image Craft / Audio
Points: 15.0
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment
Points: 15.0
Audi and Airbnb Live to Drive
Agency: Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles Client: Audi of America Category: Innovation in Branded Entertainment
Points: 15.0
Rock Clock
Agency: Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York Client: Project Rock Category: Influencer Marketing / Single Channel
Points: 15.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Online Films & Video / Short Form - Single
Points: 15.0
PlayPallets: Basketball
Agency: PlayPallets International / Brooklyn Client: PlayPallets International Category: Physical Product
Points: 15.0
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago Client: Kolcraft Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 15.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Web / User Experience
Points: 15.0
Spanish Lessons
Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online Films & Video / Short Form - Campaign
Points: 15.0
Edible Six Pack Rings
Agency: We Believers / New York Client: Saltwater Brewery Category: Innovation in Design / Print Design
Points: 15.0
Spanish Lessons
Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Under 100K Budget
Points: 15.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 15.0
Typevoice
Agency: Ogilvy / New York Client: Webby Awards Category: Typography / Dynamic / In Motion
Points: 15.0
Of Mice and Men
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 15.0
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Events & Experiential
Points: 15.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Points: 15.0
Adios Amigo
Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Broadcast / Any Length - Single
Points: 15.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Dynamic Data Visualization
Points: 15.0
FlyBabies
Agency: MullenLowe / New York Client: JetBlue Category: Reputation Management
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Digital / Social Media & Viral Marketing
Points: 15.0
Rule40
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications
Points: 15.0
Rule40
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Integrated Campaign
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Film / Cinema / Fiction
Points: 15.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Craft - Direction / Direction - Single
Points: 15.0
Land Lines
Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Craft / Dynamic Data Visualization
Points: 15.0
Elizabeth Williams
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single
Points: 15.0
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Digital / Game Design
Points: 15.0
Frederick Jones
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single
Points: 15.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Responsive Environments
Points: 15.0
Why Can't Girls Code
Agency: McCann / New York + Girls Who Code / New York + Tool / Santa Monica Client: Girls Who Code Category: Craft - Writing / Writing - Single
Points: 15.0
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago Client: Kolcraft Category: Experiential / Events & Competitions
Points: 15.0
Marco Polo
Agency: The Martin Agency / Richmond + RadicalMedia / New York Client: Geico Category: Television / Short Form - Single
Points: 15.0
We're The Superhumans
Agency: Final Cut / London + 4Creative / London + Blink / London + MPC / London Client: Channel 4 / Rio Paralympics Category: Craft - Editing / Editing - Single
Points: 15.0
Spanish Lessons
Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
Points: 15.0
Smell 'Em Who's Boss
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Client: Old Spice Category: Television / Short Form - Campaign
Points: 15.0
Coldplay - "Up&Up"
Agency: PRETTYBIRD / Culver City Client: Coldplay Category: Music Videos
Points: 15.0
Unlimited Greatness Serena Williams
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Integrated Branding
Points: 15.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Integrated Branding
Points: 15.0
Made By Google
Agency: Droga5 / New York + Google / Mountain View Client: Google Category: Motion Graphics / Series
Points: 15.0
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco Client: Jamba Juice Category: Branded Social Post / Real-Time Response
Points: 15.0
Thanks, 2016. It's been weird.
Agency: Spotify / New York Client: Spotify Category: Promotional / Collateral / Posters - Campaign
Points: 15.0
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles Client: Lyft Category: Craft - Animation / Animation - Single
Points: 15.0
Whale
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single
Points: 15.0
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Branding / Integrated Online
Points: 15.0
Documents
Agency: DDB / New York Client: Gun by Gun Category: Promotional / Collateral / Posters - Campaign
Points: 15.0
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Television / Long Form - Single
Points: 15.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Experiential / Virtual Reality (VR)
Points: 15.0
Titanfall 2
Agency: Argonaut / San Francisco + Blur / Culver City + Reset / Santa Monica Client: Electronic Arts/ Respawn Entertainment Category: Craft - Visual Effects / Visual Effects - Single
Points: 15.0