The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Bud Light Dive Bar Tour
Agency: Wieden+Kennedy / New York + Joint / New York Client: Bud Light Category: Experiential / Events & Competitions
Points: 5.0
A Vote for Good
Agency: BBDO / New York Client: Mars Petcare - Pedigree Category: Experiential / Guerilla
Points: 5.0
Unknowns
Agency: Grey / New York + Townhouse / New York Client: Canon Category: Experiential / Guerilla
Points: 5.0
Extra Gum "Give Extra, get extra"
Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding
Points: 5.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Integrated Branding
Points: 5.0
Just A Kid Campaign
Agency: Wieden+Kennedy / Portland + Universal McCann / New York Client: Powerade Category: Integrated Branding
Points: 5.0
Snickers Live
Agency: BBDO / New York + O Positive Client: Mars Chocolate North America - Snickers Category: Integrated Branding
Points: 5.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Integrated Branding
Points: 5.0
Extra Gum "Give Extra, get extra"
Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding / Integrated Online
Points: 5.0
Unlimited
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles Client: Nike Category: Integrated Branding / Integrated Online
Points: 5.0
Introducing
Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York + Rattling Stick / New York Client: Heineken / Dos Equis Category: Integrated Branding / Integrated Online
Points: 5.0
Tomcat: Facebook Not Live - Integrated Campaign
Agency: Barton F Graf / New York Client: The Scotts Miracle-Gro Company Category: Integrated Branding / Integrated Online
Points: 5.0
Real Estate Phil’s-osophies
Agency: Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston Client: National Association of Realtors Category: Brand Transformation
Points: 5.0
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
Agency: Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA Client: Norton Category: Brand Transformation
Points: 5.0
#SquareShakes
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco + Dwight Eschliman Photography / San Francisco + Dschwen LLC / Minneapolis Client: SONIC Drive-In Category: Craft / Art Direction - Campaign
Points: 5.0
2016 Wrapped
Agency: Spotify / New York Client: Spotify Category: Craft / Writing - Campaign
Points: 5.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Craft / Writing - Campaign
Points: 5.0
#SettleYourScore
Agency: Barkley, Inc. / Kansas City Client: Russell Athletic Category: Craft / Photography - Campaign
Points: 5.0
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Campaign
Points: 5.0
400 Years in the Making
Agency: Intel / Santa Clara + Gramafilm / London + Envy / London + Royal Shakespeare Company / Straford-Upon-Avon Client: Intel Category: Innovation in Cross-Platform / Experiential
Points: 5.0
826 Valencia Tenderloin Center & King Carl’s Emporium
Agency: Office / San Francisco Client: 826 Valencia Category: Branding / Identity System
Points: 5.0
Pandora Rebrand: The Color of Music
Agency: Pandora (in-house) / Oakland Client: Pandora (in-house) Category: Branding / Rebranding
Points: 5.0
Peace Corps Rebranding
Agency: Ogilvy Washington / Washington, DC Client: United States Peace Corps Category: Branding / Rebranding
Points: 5.0
vitaminwater Brand Reimagination
Agency: COLLINS / New York Client: vitaminwater Category: Branding / Rebranding
Points: 5.0
Paper Planes
Agency: Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm Client: Android Category: Branding / Brand Installations
Points: 5.0
The Godfather Notebook
Agency: Regan Arts / New York Client: Regan Arts Category: Editorial / Book Layout Design
Points: 5.0
West Marin Review, cover series
Agency: Madeleine Corson Design / San Francisco Client: West Marin Review Category: Editorial / Magazine Cover Design
Points: 5.0
The Outline (Digital)
Agency: The Outline and Code and Theory / New York City Client: The Outline Category: Editorial / Digital Publications
Points: 5.0
Commotion Issue 2
Agency: Design Army / Washington D.C. Client: Maryland Institute College Of Art Category: Typography / Static
Points: 5.0
Commotion Issue 3
Agency: Design Army / Washington D.C. Client: Maryland Institute College Of Art Category: Typography / Static
Points: 5.0
World Interrupted
Agency: Bonfire Labs / San Francisco + Salesforce / San Francisco Client: Salesforce Category: Typography / Dynamic / In Motion
Points: 5.0
Edible Chocolate Posters
Agency: Baldwin& / Raleigh Client: Videri Chocolate Factory Category: Promotional / Posters - Single
Points: 5.0
Giving Tuesday
Agency: Red Peak / New York Client: ideo.org Category: Promotional / Posters - Single
Points: 5.0
Cloud Nine
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 5.0
Glengarry Glen Ross
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 5.0
The Killer
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 5.0
Grapes of Wrath
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 5.0
East of Eden
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 5.0
Death of a Salesman
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 5.0
Art with Watson
Agency: Ogilvy / New York Client: IBM Category: Promotional / Posters - Series
Points: 5.0
Endangered Love
Agency: DDB / New York Client: WCFF Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 5.0
COMMOTION
Agency: Design Army / Washington D.C. Client: MARYLAND INSTITUTE COLLEGE OF ART Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 5.0
Flush HB2
Agency: McKinney / Durham + Public Address System / Brooklyn Client: Equality NC Category: Promotional / Promotional Items - Single or Series
Points: 5.0
HONOUR Skin, Shave, and Coffee Essentials
Agency: KNOCK, inc. / Minneapolis Client: HONOUR Essentials Category: Packaging / Specialty
Points: 5.0
THE (VERY) POLITICAL COLLECTION
Agency: Design Army / Washington D.C. Client: Harper Macaw Category: Packaging / Specialty
Points: 5.0
Art with Watson
Agency: Ogilvy / New York Client: IBM Category: Data Visualization / Static
Points: 5.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Data Visualization / Dynamic
Points: 5.0
Mobile Arcade
Agency: R/GA / São Paulo + MediaMonks / Sao Paulo Client: Google Category: Data Visualization / Dynamic
Points: 5.0
Client:
Bud Light
Title:
Bud Light Dive Bar Tour
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Canon
Title:
Unknowns
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Wrigley, a Subsidiary of Mars, Incorporated
Title:
Extra Gum "Give Extra, get extra"
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Powerade
Title:
Just A Kid Campaign
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Google
Title:
Year In Search 2016
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Wrigley, a Subsidiary of Mars, Incorporated
Title:
Extra Gum "Give Extra, get extra"
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Nike
Title:
Unlimited
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Heineken / Dos Equis
Title:
Introducing
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live - Integrated Campaign
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
National Association of Realtors
Title:
Real Estate Phil’s-osophies
Category:
Brand Transformation
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Norton
Title:
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
Category:
Brand Transformation
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
SONIC Drive-In
Title:
#SquareShakes
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Spotify
Title:
2016 Wrapped
Category:
Craft / Writing - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Craft / Writing - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Russell Athletic
Title:
#SettleYourScore
Category:
Craft / Photography - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Intel
Title:
400 Years in the Making
Category:
Innovation in Cross-Platform / Experiential
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Yeti
Title:
Yeti Logo
Category:
Branding / Logo
Award:
2017 Design Merit Award
Points:
5.0
Client:
826 Valencia
Title:
826 Valencia Tenderloin Center & King Carl’s Emporium
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
hmbldt
Title:
hmbldt
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
Pandora (in-house)
Title:
Pandora Rebrand: The Color of Music
Category:
Branding / Rebranding
Award:
2017 Design Merit Award
Points:
5.0
Client:
United States Peace Corps
Title:
Peace Corps Rebranding
Category:
Branding / Rebranding
Award:
2017 Design Merit Award
Points:
5.0
Client:
vitaminwater
Title:
vitaminwater Brand Reimagination
Category:
Branding / Rebranding
Award:
2017 Design Merit Award
Points:
5.0
Client:
Android
Title:
Paper Planes
Category:
Branding / Brand Installations
Award:
2017 Design Merit Award
Points:
5.0
Client:
Regan Arts
Title:
The Godfather Notebook
Category:
Editorial / Book Layout Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
West Marin Review
Title:
West Marin Review, cover series
Category:
Editorial / Magazine Cover Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
The Outline
Title:
The Outline (Digital)
Category:
Editorial / Digital Publications
Award:
2017 Design Merit Award
Points:
5.0
Client:
Maryland Institute College Of Art
Title:
Commotion Issue 2
Category:
Typography / Static
Award:
2017 Design Merit Award
Points:
5.0
Client:
Maryland Institute College Of Art
Title:
Commotion Issue 3
Category:
Typography / Static
Award:
2017 Design Merit Award
Points:
5.0
Client:
Salesforce
Title:
World Interrupted
Category:
Typography / Dynamic / In Motion
Award:
2017 Design Merit Award
Points:
5.0
Client:
Videri Chocolate Factory
Title:
Edible Chocolate Posters
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
ideo.org
Title:
Giving Tuesday
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
Cloud Nine
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
Glengarry Glen Ross
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
The Killer
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
Grapes of Wrath
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
East of Eden
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
Death of a Salesman
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
IBM
Title:
Art with Watson
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
WCFF
Title:
Endangered Love
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Merit Award
Points:
5.0
Client:
MARYLAND INSTITUTE COLLEGE OF ART
Title:
COMMOTION
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Merit Award
Points:
5.0
Client:
Equality NC
Title:
Flush HB2
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
HONOUR Essentials
Title:
HONOUR Skin, Shave, and Coffee Essentials
Category:
Packaging / Specialty
Award:
2017 Design Merit Award
Points:
5.0
Client:
Harper Macaw
Title:
THE (VERY) POLITICAL COLLECTION
Category:
Packaging / Specialty
Award:
2017 Design Merit Award
Points:
5.0
Client:
IBM
Title:
Art with Watson
Category:
Data Visualization / Static
Award:
2017 Design Merit Award
Points:
5.0
Client:
Accenture
Title:
Symphonologie
Category:
Data Visualization / Dynamic
Award:
2017 Design Merit Award
Points:
5.0
Client:
Google
Title:
Mobile Arcade
Category:
Data Visualization / Dynamic
Award:
2017 Design Merit Award
Points:
5.0
