The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Gorillaz App
Agency: B-Reel / London Client: Gorillaz Category: Use of Technology / Augmented Reality (AR)
Points: 15.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound
Points: 15.0
Disclaimer Videos
Agency: The Martin Agency / Richmond Client: GEICO Category: Mobile-First Video
Points: 15.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile Advertising
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Use of Technology
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile-First Video
Points: 10.0
Expedia/Visit Britain: "The Only Place You Need to Go"
Agency: 180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles Client: Expedia Category: Websites
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Utility
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Mobile Advertising
Points: 2.0
Quest to LEGOLAND
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York Client: LEGOLAND Florida Resort Category: Gaming
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Use of Technology
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Use of Technology / Augmented Reality (AR)
Points: 2.0
Snaptivity
Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
RPM: Russ Per Minute
Agency: BBDO / New York + BBDO Studios / New York Client: Columbia Records Category: Craft / Music / Sound
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Craft / Art Direction
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Innovation in Mobile
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Mobile
Points: 2.0
Free Messaging
Agency: Wieden+Kennedy / New York Client: Delta Air Lines Category: Mobile-First Video
Points: 2.0
Client:
Gorillaz
Title:
Gorillaz App
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft / Music / Sound
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Disclaimer Videos
Category:
Mobile-First Video
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile Advertising
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Use of Technology
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile-First Video
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Expedia/Visit Britain: "The Only Place You Need to Go"
Category:
Websites
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Utility
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
LEGOLAND Florida Resort
Title:
Quest to LEGOLAND
Category:
Gaming
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Snaptivity
Title:
Snaptivity
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Columbia Records
Title:
RPM: Russ Per Minute
Category:
Craft / Music / Sound
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Craft / Art Direction
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0