The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations Points: 75.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations Points: 50.0
Exclusive the Rainbow live event Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Ambient Media / Live Events Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Digital / Social Media & Viral Marketing - Single Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Guerrilla Marketing Points: 25.0
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Direct Points: 25.0
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Ambient Media / Experiential & Installations Points: 15.0
The Last da Vinci Agency: Droga5 / New York + Chelsea Pictures / New York Client: Christie's Category: Digital / Social Media & Viral Marketing - Single Points: 15.0
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction - Single or Campaign Points: 15.0
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single Points: 10.0
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media / Experiential & Installations Points: 2.0
Volvo Survivor Sales Agents Agency: We Believers / New York Client: Volvo North Miami Category: Ambient Media / Experiential & Installations Points: 2.0
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Ambient Media / Experiential & Installations Points: 2.0
HeroSmiths Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Ambient Media / Live Events Points: 2.0
The Biggest Sports Endorsement Deal of All Time Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Ambient Media / Live Events Points: 2.0
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media / Live Events Points: 2.0
Robocalls from Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Ambient Media / Live Events Points: 2.0
HeroSmiths Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Digital / Websites & Mobile Points: 2.0
Shadow of War Agency: The Martin Agency / Richmond Client: Warner Bros Category: Digital / Banners & Pop-Ups Points: 2.0
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Digital / Social Media & Viral Marketing - Single Points: 2.0
The Biggest Sports Endorsement Deal of All Time Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Digital / Social Media & Viral Marketing - Single Points: 2.0
Not A Target Teleprompter Agency: VML / New York + United Nations OCHA / New York Client: United Nations Category: Digital / Social Media & Viral Marketing - Single Points: 2.0
Swear Like a Mother Agency: CP+B / Boulder + Hungry Man / New York Client: Kraft Heinz Category: Digital / Social Media & Viral Marketing - Single Points: 2.0
Live Moment of Silence Agency: BBDO / New York Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single Points: 2.0
Music Liberates Music Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Digital / Social Media & Viral Marketing - Campaign Points: 2.0
Search Agency: We Are Unlimited / Chicago + DDB, New York / New York Client: McDonald's Corporation Category: Digital / Social Media & Viral Marketing - Campaign Points: 2.0
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Guerrilla Marketing Points: 2.0
The Biggest Sports Endorsement Deal of All Time Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Guerrilla Marketing Points: 2.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Craft / Art Direction - Single or Campaign Points: 2.0
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Craft / Art Direction - Single or Campaign Points: 2.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Direct Points: 2.0
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Innovation in Direct Points: 2.0
Make Your Next Move Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York Client: Squarespace Category: Innovation in Direct Points: 2.0

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

2018 Direct Marketing Best of Show Pencil

75.0

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

2018 Direct Marketing Best of Discipline Pencil

50.0

Mars Wrigley Confectionery

Exclusive the Rainbow live event

Ambient Media / Live Events

2018 Direct Marketing Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

2018 Direct Marketing Gold Pencil

25.0

P&G

The Talk

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Guerrilla Marketing

2018 Direct Marketing Gold Pencil

25.0

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Direct

2018 Direct Marketing Gold Pencil

25.0

Illinois Council Against Handgun Violence

Teddy Gun

Ambient Media / Experiential & Installations

2018 Direct Marketing Silver Pencil

15.0

Christie's

The Last da Vinci

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Silver Pencil

15.0

Illinois Council Against Handgun Violence

Teddy Gun

Craft / Art Direction - Single or Campaign

2018 Direct Marketing Silver Pencil

15.0

Sandy Hook Promise

Tomorrow's News

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Bronze Pencil

10.0

National Safety Council

Prescribed to Death

Ambient Media / Experiential & Installations

2018 Direct Marketing Merit Award

2.0

Volvo North Miami

Volvo Survivor Sales Agents

Ambient Media / Experiential & Installations

2018 Direct Marketing Merit Award

2.0

Americans for Responsible Solutions

Bulletproof Posters

Ambient Media / Experiential & Installations

2018 Direct Marketing Merit Award

2.0

Bayer Aspirin

HeroSmiths

Ambient Media / Live Events

2018 Direct Marketing Merit Award

2.0

Archer+Wolf, LLC

The Biggest Sports Endorsement Deal of All Time

Ambient Media / Live Events

2018 Direct Marketing Merit Award

2.0

National Safety Council

Prescribed to Death

Ambient Media / Live Events

2018 Direct Marketing Merit Award

2.0

Team Gleason

Robocalls from Humans

Ambient Media / Live Events

2018 Direct Marketing Merit Award

2.0

Bayer Aspirin

HeroSmiths

Digital / Websites & Mobile

2018 Direct Marketing Merit Award

2.0

Warner Bros

Shadow of War

Digital / Banners & Pop-Ups

2018 Direct Marketing Merit Award

2.0

Downtown Records

Live Looper

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Merit Award

2.0

Archer+Wolf, LLC

The Biggest Sports Endorsement Deal of All Time

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Merit Award

2.0

United Nations

Not A Target Teleprompter

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Merit Award

2.0

Kraft Heinz

Swear Like a Mother

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Merit Award

2.0

Sandy Hook Promise

Live Moment of Silence

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Merit Award

2.0

Bacardi

Music Liberates Music

Digital / Social Media & Viral Marketing - Campaign

2018 Direct Marketing Merit Award

2.0

McDonald's Corporation

Search

Digital / Social Media & Viral Marketing - Campaign

2018 Direct Marketing Merit Award

2.0

Illinois Council Against Handgun Violence

Teddy Gun

Guerrilla Marketing

2018 Direct Marketing Merit Award

2.0

Archer+Wolf, LLC

The Biggest Sports Endorsement Deal of All Time

Guerrilla Marketing

2018 Direct Marketing Merit Award

2.0

State Street Global Advisors

Fearless Girl

Craft / Art Direction - Single or Campaign

2018 Direct Marketing Merit Award

2.0

GE

Unseen Stars

Craft / Art Direction - Single or Campaign

2018 Direct Marketing Merit Award

2.0

State Street Global Advisors

Fearless Girl

Innovation in Direct

2018 Direct Marketing Merit Award

2.0

Americans for Responsible Solutions

Bulletproof Posters

Innovation in Direct

2018 Direct Marketing Merit Award

2.0

Squarespace

Make Your Next Move

Innovation in Direct

2018 Direct Marketing Merit Award

2.0

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