The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Location-Specific Video
Points: 10.0
KFC Brand Transformation
Agency: Wieden+Kennedy / Portland Client: KFC Category: Brand Transformation
Points: 10.0
Rotten Apples
Agency: Zambezi / Culver City Client: Rotten Apples Category: Websites / Utility
Points: 10.0
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Product Design / Physical Product
Points: 10.0
Local Selects
Agency: CP+B / Los Angeles + Plus Productions / Santa Monica Client: PayPal Category: Websites / Utility
Points: 10.0
Test Kitchen by Taco Bell
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles Client: Taco Bell Category: Events & Experiential
Points: 10.0
Imaginary Friends Society
Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Product Design / Integrated Digital & Physical Product
Points: 10.0
Prescribed to Death
Agency: Ketchum / New York/Chicago/DC + Energy BBDO / Chicago Client: National Safety Council Category: Events & Experiential
Points: 10.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Community Building
Points: 10.0
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Points: 10.0
Nike Canada "Play Less Nice"
Agency: Wieden+Kennedy / Portland Client: Nike Category: Innovation in Film / Television / Cinema
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Film / Online
Points: 10.0
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue Client: Expedia Category: Interactive Video
Points: 10.0
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
Points: 10.0
Facts First
Agency: Figliulo&Partners / New York Client: CNN Category: Reputation Management
Points: 10.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming
Points: 10.0
#ForceofNature: Women Finding Freedom Outdoors
Agency: Edelman / Seattle Client: REI Category: Integrated Campaign
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile Advertising
Points: 10.0
7-Second Resumes
Agency: 22squared / Tampa, Atlanta Client: Ad Council/Grads of Life Category: Integrated Campaign
Points: 10.0
Tomorrow's News
Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Use of Technology
Points: 10.0
Disclaimer Campaign
Agency: The Martin Agency / Richmond Client: GEICO Category: Broadcast / Any Length - Campaign
Points: 10.0
Snaptivity
Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Innovation in Interactive / Experiential
Points: 10.0
Autonomous Broadcast Network
Agency: R/GA / New York Client: ShotTracker/KeeMotion Category: Innovation in Interactive / Experiential
Points: 10.0
Levi's Circles :60
Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single
Points: 10.0
Alexa Loses Her Voice
Agency: Hungry Man Productions / Los Angeles + Lucky Generals / London + D1 / Los Angeles Client: Amazon Category: Craft - Direction / Single
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile-First Video
Points: 10.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Craft / Use of Music - Single or Campaign
Points: 10.0
Levi's Circles :90
Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Online / Short Form - Single
Points: 10.0
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles Client: Squarespace Category: Craft - Writing / Single
Points: 10.0
Annual Report
Agency: Design Army / Washington, DC Client: The Human Rights Campaign Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 10.0
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 10.0
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Use of Technology / Augmented Reality (AR)
Points: 10.0
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Television / Short Form - Campaign
Points: 10.0
Stacy's Stands with You
Agency: Goodby Silverstein & Partners / San Francisco Client: Stacy's Pita Chips Category: Packaging / Specialty
Points: 10.0
reVision FC
Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York Client: Dick's Sporting Goods Category: Online / Long Form - Single
Points: 10.0
@Wendys Wit
Agency: VML / Kansas City + Wendy's / Dublin Client: Wendy's Category: Branded Social Channel
Points: 10.0
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles Client: Beats By Dre Category: Online / Long Form - Single
Points: 10.0
#BackedByAxe
Agency: WP Narrative_ / New York Client: SHOWTIME Networks Inc. Category: Branded Social Channel
Points: 10.0
Budweiser Summer 2017 LTO State Packaging
Agency: Jones Knowles Ritchie / New York Client: AB-InBev – Budweiser Category: Packaging / Specialty
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Branded Social Post / Single
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Online / Live Webcast
Points: 10.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Television / Long Form - Single
Points: 10.0
Facts First
Agency: Figliulo&Partners / New York Client: CNN Category: Branded Social Post / Single
Points: 10.0
The Archives
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Cinematography / Single
Points: 10.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Cinematography / Single
Points: 10.0
The Red Stain - La Macchia Rossa
Agency: The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy Client: Francis Ford Coppola Winery Category: Feature Length / Fiction / Narrative
Points: 10.0
I'm With The Banned
Agency: Spotify In-House / New York Client: Spotify Category: Feature Length / Non-Fiction / Documentary
Points: 10.0
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica Client: Apple Category: Television / Long Form - Single
Points: 10.0
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
KFC
Title:
KFC Brand Transformation
Category:
Brand Transformation
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Rotten Apples
Title:
Rotten Apples
Category:
Websites / Utility
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
PayPal
Title:
Local Selects
Category:
Websites / Utility
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
Test Kitchen by Taco Bell
Category:
Events & Experiential
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Product Design / Integrated Digital & Physical Product
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Events & Experiential
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Community Building
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Canada "Play Less Nice"
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Film / Online
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Visit Britain
Category:
Interactive Video
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
CNN
Title:
Facts First
Category:
Reputation Management
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
REI
Title:
#ForceofNature: Women Finding Freedom Outdoors
Category:
Integrated Campaign
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile Advertising
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Ad Council/Grads of Life
Title:
7-Second Resumes
Category:
Integrated Campaign
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Use of Technology
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Disclaimer Campaign
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Snaptivity
Title:
Snaptivity
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
ShotTracker/KeeMotion
Title:
Autonomous Broadcast Network
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :60
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Amazon
Title:
Alexa Loses Her Voice
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile-First Video
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Use of Music - Single or Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Squarespace
Title:
Who Is John Malkovich
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
The Human Rights Campaign
Title:
Annual Report
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Live Design
Category:
Use of Technology
Award:
2018 Responsive Environments Bronze Pencil
Points:
10.0
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Responsive Environments Bronze Pencil
Points:
10.0
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Television / Short Form - Campaign
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Stacy's Pita Chips
Title:
Stacy's Stands with You
Category:
Packaging / Specialty
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Dick's Sporting Goods
Title:
reVision FC
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Wendy's
Title:
@Wendys Wit
Category:
Branded Social Channel
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Beats By Dre
Title:
AboveTheNoise
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
SHOWTIME Networks Inc.
Title:
#BackedByAxe
Category:
Branded Social Channel
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
AB-InBev – Budweiser
Title:
Budweiser Summer 2017 LTO State Packaging
Category:
Packaging / Specialty
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Branded Social Post / Single
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Jose Cuervo
Title:
Last Days
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
CNN
Title:
Facts First
Category:
Branded Social Post / Single
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Apple
Title:
The Archives
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Sway
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Francis Ford Coppola Winery
Title:
The Red Stain - La Macchia Rossa
Category:
Feature Length / Fiction / Narrative
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Spotify
Title:
I'm With The Banned
Category:
Feature Length / Non-Fiction / Documentary
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Barbers
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
