The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Switch to iPhone
Agency: Apple / Cupertino + Park Pictures / Santa Monica Client: Apple Category: Online Films & Video / Pre-Roll Video - Campaign
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Events & Experiential
Points: 2.0
Be Internet Awesome
Agency: Google Brand Studio / San Francisco Client: Google Category: Websites
Points: 2.0
Blink: A language of love through light
Agency: SapientRazorfish / Chicago Client: Ronald McDonald House Charities Category: Experimental / Internal Projects / R&D
Points: 2.0
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Craft / Illustration - Single or Campaign
Points: 2.0
Broken Crayons
Agency: Republica / Miami + Trator Filmes / Sao Paulo Client: Amigos for Kids Category: Events & Experiential
Points: 2.0
Expedia/Visit Britain: "The Only Place You Need to Go"
Agency: 180LA / Los Angeles + Friend / London + Unit 9 / Los Angeles Client: Expedia Category: Websites / Utility
Points: 2.0
ITBRA — THE WEARABLE THAT DETECTS CANCER
Agency: Area 23, An FCB Health Network Company / New York Client: Cyrcadia Health Category: Product Design / Physical Product
Points: 2.0
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland Client: Nike Category: Craft / Art Direction - Campaign
Points: 2.0
One Foot Out the Door
Agency: Arnold Worldwide / Boston Client: Monster.com Category: Under 100K Budget
Points: 2.0
Facts First
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York Client: CNN Category: Under 100K Budget
Points: 2.0
Type with Pride
Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Websites / Utility
Points: 2.0
Travel Posters
Agency: FCB / Chicago Client: Radio Flyer, Inc. Category: Craft / Illustration - Single or Campaign
Points: 2.0
The Playable RFP Letter
Agency: Heat / San Francisco Client: THX Category: Websites / Utility
Points: 2.0
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Craft / Illustration - Single or Campaign
Points: 2.0
This Is Our Ice
Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Events & Experiential
Points: 2.0
Save NJ Lives custom-designed pizza box
Agency: McCann Echo / Mountain Lakes Client: New Jersey Sharing Network Category: Packaging
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Craft / Sound - Campaign
Points: 2.0
Robocalls from Humans
Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Events & Experiential
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Interactive Video
Points: 2.0
The Curious Afterlife of a Tin - Esther's Tin
Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Interactive Video
Points: 2.0
The Curious Afterlife of a Tin - Nikolas's Tin
Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Film / Long Form
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Shadow of War
Agency: The Martin Agency / Richmond Client: Warner Bros Category: Interactive Video
Points: 2.0
Type with Pride
Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Community Building
Points: 2.0
Following
Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York Client: State Farm Category: Film / Long Form
Points: 2.0
Strawless Ocean Campaign
Agency: POSSIBLE / Seattle + Lonely Whale Foundation / Calabasas Client: Lonely Whale Foundation Category: Community Building
Points: 2.0
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft / Photography - Single or Campaign
Points: 2.0
Prescribed to Death
Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media / Experiential & Installations
Points: 2.0
My First Purchase Exhibit
Agency: McCann / New York Client: Mastercard Category: Internal Communications
Points: 2.0
Daughter and Mother
Agency: BBDO / New York + OPositive Client: Cure Alzheimer's Fund Category: Film / Long Form
Points: 2.0
Virtual Reality- The Hard Way
Agency: Wieden+Kennedy / Portland Client: KFC Category: Internal Communications
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Invisible World: An Old Spice Invisible Spray Production
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Innovation in Film / Online
Points: 2.0
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Craft / Printing / Production - Single or Campaign
Points: 2.0
Feel It Still
Agency: Wieden+Kennedy / Portland Client: Portugal. The Man Category: Interactive Video
Points: 2.0
Volvo Survivor Sales Agents
Agency: We Believers / New York Client: Volvo North Miami Category: Ambient Media / Experiential & Installations
Points: 2.0
Old Spice - Paper Blazer
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Craft / Printing / Production - Single or Campaign
Points: 2.0
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Ambient Media / Experiential & Installations
Points: 2.0
Expedia/Visit Britain: "The Only Place You Need to Go"
Agency: 180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles Client: Expedia Category: Websites
Points: 2.0
Connected Room
Agency: J. Walter Thompson / New York Client: Northwell Health Category: Craft / Use of Digital Technology - Single or Campaign
Points: 2.0
HeroSmiths
Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Ambient Media / Live Events
Points: 2.0
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York Client: Kraft Heinz Category: Brand Voice
Points: 2.0
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Ambient Media / Live Events
Points: 2.0
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York Client: National Down Syndrome Society Category: Film / Long Form
Points: 2.0
LA Original Logo
Agency: 72andSunny / Los Angeles Client: Mayor's Fund for Los Angeles Category: Branding / Logo
Points: 2.0
Client:
Apple
Title:
Switch to iPhone
Category:
Online Films & Video / Pre-Roll Video - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Events & Experiential
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Google
Title:
Be Internet Awesome
Category:
Websites
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Ronald McDonald House Charities
Title:
Blink: A language of love through light
Category:
Experimental / Internal Projects / R&D
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Nutcase
Title:
History
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Amigos for Kids
Title:
Broken Crayons
Category:
Events & Experiential
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Expedia
Title:
Expedia/Visit Britain: "The Only Place You Need to Go"
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Cyrcadia Health
Title:
ITBRA — THE WEARABLE THAT DETECTS CANCER
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Monster.com
Title:
One Foot Out the Door
Category:
Under 100K Budget
Award:
2018 Film Merit Award
Points:
2.0
Client:
CNN
Title:
Facts First
Category:
Under 100K Budget
Award:
2018 Film Merit Award
Points:
2.0
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Radio Flyer, Inc.
Title:
Travel Posters
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
THX
Title:
The Playable RFP Letter
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Events & Experiential
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
New Jersey Sharing Network
Title:
Save NJ Lives custom-designed pizza box
Category:
Packaging
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Sound - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Team Gleason
Title:
Robocalls from Humans
Category:
Events & Experiential
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin - Esther's Tin
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin - Nikolas's Tin
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Warner Bros
Title:
Shadow of War
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Community Building
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
State Farm
Title:
Following
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Lonely Whale Foundation
Title:
Strawless Ocean Campaign
Category:
Community Building
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Apple
Title:
Portrait Mode Covers
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Mastercard
Title:
My First Purchase Exhibit
Category:
Internal Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Cure Alzheimer's Fund
Title:
Daughter and Mother
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
KFC
Title:
Virtual Reality- The Hard Way
Category:
Internal Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Old Spice
Title:
Invisible World: An Old Spice Invisible Spray Production
Category:
Innovation in Film / Online
Award:
2018 Film Merit Award
Points:
2.0
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Craft / Printing / Production - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Portugal. The Man
Title:
Feel It Still
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Volvo North Miami
Title:
Volvo Survivor Sales Agents
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - Paper Blazer
Category:
Craft / Printing / Production - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Expedia
Title:
Expedia/Visit Britain: "The Only Place You Need to Go"
Category:
Websites
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Northwell Health
Title:
Connected Room
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
CNN
Title:
Facts First
Category:
Brand Voice
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Bayer Aspirin
Title:
HeroSmiths
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Swear Like a Mother
Category:
Brand Voice
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
National Down Syndrome Society
Title:
C21 Restaurant
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mayor's Fund for Los Angeles
Title:
LA Original Logo
Category:
Branding / Logo
Award:
2018 Design Merit Award
Points:
2.0
