The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Points: 25.0
Insta Novels
Agency: Mother / New York Client: The New York Public Library Category: Craft / Art Direction
Points: 25.0
Absolut #NoSugarCoating
Agency: Absolut Vodka / New York + 360i / New York Client: Absolut Vodka Category: Mobile-First Video / Under 15 Seconds
Points: 25.0
Indycar "Fastest Instagram Stories"
Agency: Verizon / New York Client: Verizon Category: Mobile-First Video / Under 3 Seconds
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Utility / E-Commerce
Points: 10.0
Overexplain
Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America - Snickers Almond Category: Mobile-First Video / Over 15 Seconds
Points: 10.0
Score the iPhone
Agency: R/GA / New York Client: Verizon Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne Client: Amplifon Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
Score the iPhone
Agency: R/GA / New York Client: Verizon Category: Craft / Art Direction
Points: 2.0
ILX Total Control
Agency: MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles Client: Acura Category: Innovation in Mobile
Points: 2.0
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York Client: NY Presbyterian Hospital Category: Utility
Points: 2.0
Data in Dollars
Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles Client: Xfinity Category: Mobile Advertising
Points: 2.0
ILX Total Control
Agency: MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice Client: Acura Category: Mobile Advertising
Points: 2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Craft / Art Direction
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
Absolut Vodka
Title:
Absolut #NoSugarCoating
Category:
Mobile-First Video / Under 15 Seconds
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
Verizon
Title:
Indycar "Fastest Instagram Stories"
Category:
Mobile-First Video / Under 3 Seconds
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
Street Grace
Title:
Gracie AI
Category:
Use of Technology
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Utility / E-Commerce
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Utility / E-Commerce
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America - Snickers Almond
Title:
Overexplain
Category:
Mobile-First Video / Over 15 Seconds
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Verizon
Title:
Score the iPhone
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Amplifon
Title:
Amplifon Hearing App
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Art Direction
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Acura
Title:
ILX Total Control
Category:
Innovation in Mobile
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Utility
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Xfinity
Title:
Data in Dollars
Category:
Mobile Advertising
Award:
2019 Mobile Merit Award
Points:
2.0