The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Points: 50.0
Insta Novels
Agency: Mother / New York Client: The New York Public Library Category: Social Channel
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Social Post / Single
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Social Engagement / Community Building
Points: 25.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Engagement / Community Building
Points: 25.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Social Engagement / Stunts & Activations
Points: 25.0
Insta Novels
Agency: Mother / New York Client: The New York Public Library Category: Craft / Use of Visuals
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Points: 25.0
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Social Channel
Points: 15.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Community Building
Points: 15.0
IHOb
Agency: Droga5 / New York Client: IHOP Category: Social Engagement / Stunts & Activations
Points: 15.0
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Craft / Use of Visuals
Points: 15.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Innovation in Social Media
Points: 15.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Post / Single
Points: 10.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Community Building
Points: 10.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Stunts & Activations
Points: 10.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York Client: Tourism Australia Category: Social Engagement / Stunts & Activations
Points: 10.0
The Sopranos Nicknames
Agency: HBO / New York + Engine Group / New York Client: HBO Category: Craft / Writing
Points: 10.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
Points: 10.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Craft / Use of Visuals
Points: 10.0
A President Tweets
Agency: The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston Client: John F. Kennedy Presidential Library Category: Social Channel
Points: 2.0
Walls for Good
Agency: Wunderman / Seattle Client: Low Income Housing Institute Category: Social Post / Single
Points: 2.0
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield Client: Farmland Category: Social Post / Campaign
Points: 2.0
Verizon What You Missed
Agency: R/GA / New York Client: Verizon Wireless Category: Social Post / Real-time Response
Points: 2.0
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield Client: Farmland Category: Social Post / Real-time Response
Points: 2.0
Fyrestock by Shutterstock
Agency: Shutterstock / New York + DiMassimo Goldstein / New York Client: Shutterstock Category: Social Post / Real-time Response
Points: 2.0
Project Dead Zone
Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville Client: Xfinity Category: Livestream
Points: 2.0
Ninjago Dragon Cam
Agency: R/GA / New York + LEGO Systems / Enfield Client: LEGO Systems Category: Livestream
Points: 2.0
Live Social Press Junket
Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles Client: Cricket Wireless Category: Livestream
Points: 2.0
B.S. Hotline
Agency: Wieden+Kennedy / Portland + Awesome Inc. / Atlanta Client: RXBAR Category: Social Engagement / User-Generated Content
Points: 2.0
The 85-Year-Old Regret
Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Social Engagement / Community Building
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Stunts & Activations
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Social Engagement / Stunts & Activations
Points: 2.0
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Social Engagement / Stunts & Activations
Points: 2.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Social Engagement / Stunts & Activations
Points: 2.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Craft / Use of Visuals
Points: 2.0
Score the iPhone
Agency: R/GA / New York Client: Verizon Category: Craft / Use of Visuals
Points: 2.0
Welcome to Sipnosis
Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo Client: Keurig Dr Pepper: Canada Dry Category: Craft / Use of Visuals
Points: 2.0
Insta Novels
Agency: Mother / New York Client: The New York Public Library Category: Innovation in Social Media
Points: 2.0
WeCounterHate
Agency: POSSIBLE / Seattle Client: Life After Hate Category: Innovation in Social Media
Points: 2.0
Live Social Press Junket
Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles Client: Cricket Wireless Category: Innovation in Social Media
Points: 2.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Award:
2019 Social Media Best of Discipline Pencil
Points:
50.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Social Channel
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Post / Single
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Craft / Use of Visuals
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Social Channel
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
IHOP
Title:
IHOb
Category:
Social Post / Single
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Community Building
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
IHOP
Title:
IHOb
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Craft / Use of Visuals
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Social Media
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Post / Single
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Community Building
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Sopranos Nicknames
Category:
Craft / Writing
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Craft / Writing
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Craft / Use of Visuals
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
John F. Kennedy Presidential Library
Title:
A President Tweets
Category:
Social Channel
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Low Income Housing Institute
Title:
Walls for Good
Category:
Social Post / Single
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Social Post / Campaign
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Verizon Wireless
Title:
Verizon What You Missed
Category:
Social Post / Real-time Response
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Social Post / Real-time Response
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Shutterstock
Title:
Fyrestock by Shutterstock
Category:
Social Post / Real-time Response
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Xfinity
Title:
Project Dead Zone
Category:
Livestream
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
LEGO Systems
Title:
Ninjago Dragon Cam
Category:
Livestream
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Cricket Wireless
Title:
Live Social Press Junket
Category:
Livestream
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
RXBAR
Title:
B.S. Hotline
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Il Makiage
Title:
High Maintenance
Category:
Craft / Writing
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Craft / Use of Visuals
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Use of Visuals
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Keurig Dr Pepper: Canada Dry
Title:
Welcome to Sipnosis
Category:
Craft / Use of Visuals
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Life After Hate
Title:
WeCounterHate
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0