The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Integrated Campaign
Points: 15.0
Corazon - Give Your Heart
Agency: JohnXHannes / New York Client: Montefiore Category: Integrated Campaign / Online
Points: 15.0
Dunkin'
Agency: Jones Knowles Ritchie / New York Client: Dunkin' Brands Category: Branding / Identity System
Points: 15.0
Mailchimp Brand Identity System
Agency: COLLINS / San Francisco Client: Mailchimp Category: Branding / Rebranding
Points: 15.0
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Branding / Brand Installations
Points: 15.0
Insta Novels
Agency: Mother / New York Client: The New York Public Library Category: Editorial / Digital Publications
Points: 15.0
Mohawk Quarterly 15: Materials
Agency: Hybrid Design / San Francisco Client: Mohawk Category: Promotional / Booklets & Brochures
Points: 15.0
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Craft / Art Direction
Points: 15.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Online Video / Online-only Video - Single
Points: 15.0
Game of Thrones White Walkers are Organizing
Agency: Arts & Letters Creative Co. / Richmond Client: Google Chromebook Category: Craft / Writing
Points: 15.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York Client: Tourism Australia Category: Short Form Video / Campaign / Series / Episodic
Points: 15.0
Three Minutes
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Long Form Video / Single
Points: 15.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Experiential / Brand Installations
Points: 15.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Digital Product
Points: 15.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Physical Items
Points: 15.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out of Home / P.O.P. & In-Store
Points: 15.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Experiential / Live Events
Points: 15.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Experiential / Live Events
Points: 15.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York Client: Tourism Australia Category: Integrated Campaign
Points: 15.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Craft / Writing
Points: 15.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Craft / Printing / Production
Points: 15.0
Make Something Wonderful
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MPC Advertising / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Points: 15.0
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Television & VOD / Long Form - Single
Points: 15.0
Indycar "Fastest Instagram Stories"
Agency: Verizon / New York Client: Verizon Category: Mobile-First Video / Under 3 Seconds
Points: 15.0
Lyric Newspaper Series
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Campaign
Points: 15.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland Client: Nike Category: Promotional / Collateral / Posters - Campaign
Points: 15.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out-of-Home / P.O.P. & In-Store - Single
Points: 15.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign
Points: 15.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Out-of-Home / Experiential & Installations - Single
Points: 15.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Out-of-Home / Experiential & Installations - Campaign
Points: 15.0
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Art Direction
Points: 15.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
Points: 15.0
Last Germ: Day 8 - Birthday Party
Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
Points: 15.0
3PM Brainstorms
Agency: BBDO / New York + iHeartMedia Client: Mars Chocolate North America / Snickers Category: Broadcast / Campaign
Points: 15.0
Disclaimer, Round 2
Agency: The Martin Agency / Richmond + Rainmaker / Richmond Client: GEICO Category: Broadcast / Campaign
Points: 15.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential Radio & Audio
Points: 15.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Craft / Writing - Campaign
Points: 15.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Radio & Audio
Points: 15.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Events & Competitions
Points: 15.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Events & Competitions
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Experiential
Points: 15.0
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Social Channel
Points: 15.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Community Building
Points: 15.0
IHOb
Agency: Droga5 / New York Client: IHOP Category: Social Engagement / Stunts & Activations
Points: 15.0
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Craft / Use of Visuals
Points: 15.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Innovation in Social Media
Points: 15.0
A/R Jordan
Agency: R/GA / Portland Client: Jordan Brand Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Events & Experiential
Points: 15.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Events & Experiential
Points: 15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Integrated Campaign
Award:
2019 Integrated Silver Pencil
Points:
15.0
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Integrated Campaign / Online
Award:
2019 Integrated Silver Pencil
Points:
15.0
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Identity System
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Mailchimp
Title:
Mailchimp Brand Identity System
Category:
Branding / Rebranding
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Spotify
Title:
David Bowie Is Here
Category:
Branding / Brand Installations
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Editorial / Digital Publications
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Mohawk
Title:
Mohawk Quarterly 15: Materials
Category:
Promotional / Booklets & Brochures
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Spotify
Title:
David Bowie Is Here
Category:
Craft / Art Direction
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Google Chromebook
Title:
Game of Thrones White Walkers are Organizing
Category:
Craft / Writing
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Apple
Title:
Three Minutes
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Digital Product
Award:
2019 Intellectual Property Silver Pencil
Points:
15.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Physical Items
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
The Flip
Category:
Out of Home / P.O.P. & In-Store
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Integrated Campaign
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Craft / Printing / Production
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Apple
Title:
Make Something Wonderful
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Verizon
Title:
Indycar "Fastest Instagram Stories"
Category:
Mobile-First Video / Under 3 Seconds
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
Lyric Opera
Title:
Lyric Newspaper Series
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
The Flip
Category:
Out-of-Home / P.O.P. & In-Store - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Out-of-Home / Experiential & Installations - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Craft / Writing
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 8 - Birthday Party
Category:
Broadcast / Single
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
Mars Chocolate North America / Snickers
Title:
3PM Brainstorms
Category:
Broadcast / Campaign
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Disclaimer, Round 2
Category:
Broadcast / Campaign
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential Radio & Audio
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft / Writing - Campaign
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Radio & Audio
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
The Flip
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Social Channel
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
IHOP
Title:
IHOb
Category:
Social Post / Single
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Community Building
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
IHOP
Title:
IHOb
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Craft / Use of Visuals
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Social Media
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Award:
2019 Digital Craft Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Events & Experiential
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Events & Experiential
Award:
2019 Public Relations Silver Pencil
Points:
15.0
