The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles Client: Apple Category: Integrated Campaign
Points: 10.0
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Integrated Campaign
Points: 10.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Branding / Branded Item
Points: 10.0
Outrider Bomb Blast
Agency: Bluecadet / Philadelphia Client: Outrider Foundation Category: Data Visualization / Static or Dynamic
Points: 10.0
Survivor Stories | Terry
Agency: Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles Client: The 'me too.' movement Category: Moving Image / Single
Points: 10.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Animation
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Interactive
Points: 10.0
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Short Form Video / Single
Points: 10.0
Las Vegas Love Stories
Agency: Virtue / NYC + Partizan / LA Client: Park MGM (MGM Resorts International & Sydell Group) Category: Short Form Video / Campaign / Series / Episodic
Points: 10.0
Right on Tracks
Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / New York + Factory Studios / London Client: General Mills, Inc. (Cheerios) Category: Short Form Video / Campaign / Series / Episodic
Points: 10.0
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit Client: AT&T Category: Long Form Video / Single
Points: 10.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Music Videos
Points: 10.0
Westworld: The Maze
Agency: 360i / New York + HBO / New York Client: HBO Category: Audio
Points: 10.0
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Experiential / Brand Installations
Points: 10.0
The Reese's Candy Converter
Agency: Anomaly / New York Client: Reese's Category: Experiential / Brand Installations
Points: 10.0
Astronaut Reality Helmet
Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 10.0
Corazon - Give Your Heart
Agency: JohnXHannes / New York Client: Montefiore Category: Innovation in Branded Entertainment
Points: 10.0
Dundee: The Son of a Legend Returns Home
Agency: Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York Client: Tourism Australia Category: Innovation in Branded Entertainment
Points: 10.0
Stop Traffick
Agency: BBDO / Atlanta Client: Street Grace Category: Out of Home / Billboards & Transit
Points: 10.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Digital & Online / Websites & Mobile
Points: 10.0
The Tiniest Listing
Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital & Online / Websites & Mobile
Points: 10.0
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Paving for Pizza
Agency: Domino's Pizza / Ann Arbor Client: Domino's Pizza Category: Non-traditional & Guerrilla Marketing
Points: 10.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated Campaign
Points: 10.0
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Online Films & Video / Short Form - Campaign
Points: 10.0
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Online Films & Video / Short Form - Campaign
Points: 10.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
Points: 10.0
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Under 100K Budget
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Utility / E-Commerce
Points: 10.0
Overexplain
Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America - Snickers Almond Category: Mobile-First Video / Over 15 Seconds
Points: 10.0
First Steps: Earhart
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Points: 10.0
First Steps: Ali
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Points: 10.0
Dear Billie
Agency: TBWA\Chiat\Day / New York + DMB Media / London Client: Adidas Category: Publishing / Newspaper - Single
Points: 10.0
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Publishing / Magazine - Single
Points: 10.0
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London Client: Adidas Category: Out-of-Home / P.O.P. & In-Store - Campaign
Points: 10.0
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Points: 10.0
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: RXBAR Category: Out-of-Home / Billboards & Transit - Campaign
Points: 10.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton Client: Nike Category: Extended Campaign - Posters & Out of Home
Points: 10.0
Never Stand Still
Agency: Design Army / Washington, DC Client: Hong Kong Ballet Category: Craft / Art Direction
Points: 10.0
Lyric Outdoor Writing Series
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Points: 10.0
First Steps: Ali Craft
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Points: 10.0
First Steps: Earhart Craft
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Points: 10.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Craft / Typography
Points: 10.0
Last Germ: Day 3 - Raise A Family
Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
Points: 10.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Custom Content
Points: 10.0
Client:
Apple
Title:
Behind the Mac
Category:
Integrated Campaign
Award:
2019 Integrated Bronze Pencil
Points:
10.0
Client:
RXBAR
Title:
No B.S.
Category:
Integrated Campaign
Award:
2019 Integrated Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Branding / Branded Item
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Outrider Foundation
Title:
Outrider Bomb Blast
Category:
Data Visualization / Static or Dynamic
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
The 'me too.' movement
Title:
Survivor Stories | Terry
Category:
Moving Image / Single
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Share Your Gifts
Category:
Craft / Animation
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Park MGM (MGM Resorts International & Sydell Group)
Title:
Las Vegas Love Stories
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
General Mills, Inc. (Cheerios)
Title:
Right on Tracks
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Share Your Gifts
Category:
Music Videos
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Audio
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Spotify
Title:
David Bowie Is Here
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Reese's
Title:
The Reese's Candy Converter
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Street Grace
Title:
Stop Traffick
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Brand Installations
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Domino's Pizza
Title:
Paving for Pizza
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated Campaign
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Online Films & Video / Short Form - Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
RXBAR
Title:
No B.S.
Category:
Online Films & Video / Short Form - Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Online Films & Video / Varying Length Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Under 100K Budget
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Utility / E-Commerce
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Utility / E-Commerce
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America - Snickers Almond
Title:
Overexplain
Category:
Mobile-First Video / Over 15 Seconds
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Street Grace
Title:
Gracie AI
Category:
Use of Technology
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
Dear Billie
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
Here to Create Change
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
RXBAR
Title:
No B.S.
Category:
Out-of-Home / Billboards & Transit - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Lyric Opera
Title:
Lyric Outdoor Writing Series
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Craft / Typography
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 3 - Raise A Family
Category:
Broadcast / Single
Award:
2019 Radio & Audio Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Custom Content
Award:
2019 Radio & Audio Bronze Pencil
Points:
10.0
