The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
Points: 50.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Editorial / Books
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Posters - Series
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Print Advertisements
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Promotional / Collateral Items
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Data Visualization / Static or Dynamic
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Out of Home / Series
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Spatial Design / Experiential & Immersive
Points: 25.0
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Moving Image / Series
Points: 25.0
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Craft / Art Direction
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Branding / Branded Item
Points: 15.0
Ugly Gerry
Agency: Leo Burnett / Chicago Client: RepresentUs Category: Typography / Typeface Design
Points: 15.0
The Truth Is Local
Agency: The New York Times / New York + Local Projects / New York Client: The New York Times Category: Out of Home / Series
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Points: 15.0
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Craft / Art Direction
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Points: 15.0
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Animation
Points: 15.0
WoManikin: Designed to Save Women's Lives
Agency: JOAN Creative / New York Client: JOAN Creative/United State of Women Category: Innovation in Design
Points: 15.0
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC Client: Android Category: Branding / Rebranding
Points: 10.0
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Branding / Corporate Communications
Points: 10.0
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Promotional / Posters - Series
Points: 10.0
STONEBRICK
Agency: ESTABLISHED / New York Client: Brand Strategy Division, Emart Inc. Category: Packaging / Mass-market
Points: 10.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging / Specialty
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Digital Design
Points: 10.0
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Out of Home / Single
Points: 10.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Moving Image / Single
Points: 10.0
Never Standing Still
Agency: Design Army / Washington Client: Hong Kong Ballet Category: Craft / Art Direction
Points: 10.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 10.0
50th Anniversary, Historic Landing Design
Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Points: 10.0
50th Anniversary, Peace, Music & Sausage Design
Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Points: 10.0
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London Client: Ab InBev / México Category: Craft / Animation
Points: 10.0
Mac Pro Packaging
Agency: Apple / Cupertino Client: Apple Category: Craft / Printing & Paper Craft
Points: 10.0
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Design
Points: 10.0
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC Client: Android Category: Branding / Logo
Points: 2.0
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London Client: Kraft Heinz Category: Branding / Branded Item
Points: 2.0
Bodily Identity System
Agency: Mother Design / New York + Bodily / New York Client: Bodily Category: Branding / Identity System
Points: 2.0
Andbox Identity System
Agency: Mother Design / New York + Andbox / New York Client: Andbox Category: Branding / Identity System
Points: 2.0
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC Client: Android Category: Branding / Identity System
Points: 2.0
McDonald's - Visual Identity System
Agency: Turner Duckworth: / London, San Francisco, New York Client: McDonald's Category: Branding / Rebranding
Points: 2.0
Twitch Brand Identity System
Agency: COLLINS / New York + Twitch / San Francisco Client: Twitch Category: Branding / Rebranding
Points: 2.0
Do Your Peace
Agency: Interbrand / New York Client: Peace One Day Category: Branding / Rebranding
Points: 2.0
Falling Script
Agency: Attck / New York Client: ATTCK Category: Typography / Typeface Design
Points: 2.0
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Typography / Dynamic / In Motion
Points: 2.0
Never Standing Still
Agency: Design Army / Washington Client: Hong Kong Ballet Category: Promotional / Posters - Series
Points: 2.0
Minnesota Twins Mall Ball: Vitilla-Style
Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Promotional / Posters - Series
Points: 2.0
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Promotional / Posters - Series
Points: 2.0
Run. For. Life.
Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Promotional / Posters - Series
Points: 2.0
Scent By
Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Promotional / Collateral Items
Points: 2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Award:
2020 Design Best of Discipline Pencil
Points:
50.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Editorial / Books
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Posters - Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Print Advertisements
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Promotional / Collateral Items
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Out of Home / Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Moving Image / Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Craft / Art Direction
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Branding / Branded Item
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Typography / Typeface Design
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
The New York Times
Title:
The Truth Is Local
Category:
Out of Home / Series
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Google
Title:
Margaret by Moonlight
Category:
Craft / Art Direction
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Apple
Title:
Wonderful Tools
Category:
Craft / Animation
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
JOAN Creative/United State of Women
Title:
WoManikin: Designed to Save Women's Lives
Category:
Innovation in Design
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Rebranding
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Mastercard
Title:
Acceptance Street
Category:
Branding / Corporate Communications
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Promotional / Posters - Series
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Brand Strategy Division, Emart Inc.
Title:
STONEBRICK
Category:
Packaging / Mass-market
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging / Specialty
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital Design
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Mastercard
Title:
Acceptance Street
Category:
Out of Home / Single
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Moving Image / Single
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Craft / Art Direction
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Historic Landing Design
Category:
Craft / Photography
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage Design
Category:
Craft / Photography
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Animation
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Mac Pro Packaging
Category:
Craft / Printing & Paper Craft
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Google
Title:
Margaret by Moonlight
Category:
Innovation in Design
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Logo
Award:
2020 Design Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Edchup
Category:
Branding / Branded Item
Award:
2020 Design Merit Award
Points:
2.0
Client:
Bodily
Title:
Bodily Identity System
Category:
Branding / Identity System
Award:
2020 Design Merit Award
Points:
2.0
Client:
Andbox
Title:
Andbox Identity System
Category:
Branding / Identity System
Award:
2020 Design Merit Award
Points:
2.0
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Identity System
Award:
2020 Design Merit Award
Points:
2.0
Client:
McDonald's
Title:
McDonald's - Visual Identity System
Category:
Branding / Rebranding
Award:
2020 Design Merit Award
Points:
2.0
Client:
Twitch
Title:
Twitch Brand Identity System
Category:
Branding / Rebranding
Award:
2020 Design Merit Award
Points:
2.0
Client:
Peace One Day
Title:
Do Your Peace
Category:
Branding / Rebranding
Award:
2020 Design Merit Award
Points:
2.0
Client:
ATTCK
Title:
Falling Script
Category:
Typography / Typeface Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
R/GA
Title:
Hellvetica
Category:
Typography / Static
Award:
2020 Design Merit Award
Points:
2.0
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Typography / Dynamic / In Motion
Award:
2020 Design Merit Award
Points:
2.0
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Minnesota Twins
Title:
Minnesota Twins Mall Ball: Vitilla-Style
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
