The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign Points: 150.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design Points: 75.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single Points: 75.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications Points: 75.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations Points: 75.0
An Empowering Partnership Agency: McCann / New York + McCann Worldgroup + Microsoft / Seattle Client: Microsoft Category: Penta Pencil Points: 75.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Direction / Single Points: 75.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization Points: 75.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign Points: 75.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign Points: 75.0
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Editorial / Books Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Posters - Series Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Print Advertisements Points: 25.0
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Promotional / Collateral Items Points: 25.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Data Visualization / Static or Dynamic Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Out of Home / Series Points: 25.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Spatial Design / Experiential & Immersive Points: 25.0
Minnesota Twins 2019 Campaign Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Moving Image / Series Points: 25.0
Minnesota Twins 2019 Campaign Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Craft / Art Direction Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Short Form Video / Single Points: 25.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Short Form Video / Single Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Short Form Video / Single Points: 25.0
5B Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles Client: Johnson & Johnson Category: Full Length Video / Single Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Games / Digital & Physical Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Experiential / Live Events Points: 25.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft / Art Direction Points: 25.0
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto Client: The Dalí Museum Category: Craft / Use of Technology Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Branded Entertainment Points: 25.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Branded Entertainment Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Television & VOD / Short Form - Single Points: 25.0
Generation Lockdown Agency: Hungry Man Productions / New York City + McCann / New York Client: March For Our Lives Category: Television & VOD / Long Form - Single Points: 25.0
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single Points: 25.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online Films & Video / Long Form - Single Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Cinema Advertising Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Under 100K Budget Points: 25.0
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Under 100K Budget Points: 25.0
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Innovation in Film Points: 25.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 25.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Art Direction Points: 25.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Social Post / Single Points: 25.0
Not All Heroes Wear Capes Agency: Wieden+Kennedy / New York + draftLine / New York Client: AB InBev Category: Social Post / Real-time Response Points: 25.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Active Engagement Points: 25.0
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Stunts & Activations Points: 25.0
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Social Media Points: 25.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Media Relations Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Media Relations Points: 25.0
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Events & Experiential Points: 25.0

Burger King

Moldy Whopper

Integrated Branding Campaign

2020 Integrated Gold Pencil

150.0

Microsoft

Changing the Game

Innovation in Design

2020 Design Gold Pencil

75.0

Burger King

Moldy Whopper

Online Films & Video / Short Form - Single

2020 Film Gold Pencil

75.0

Daughters of the Evolution

Lessons in Herstory

Applications

2020 Mobile Gold Pencil

75.0

Burger King

Stevenage Challenge

Stunts & Activations

2020 Social Media Gold Pencil

75.0

Microsoft

An Empowering Partnership

Penta Pencil

2020 Penta Pencil Penta

75.0

Apple

Bounce

Craft - Direction / Single

2020 Moving Image Craft Gold Pencil

75.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Craft / Data Visualization

2020 Experiential & Immersive Gold Pencil

75.0

Burger King

Moldy Whopper

Billboards & Transit / Campaign

2020 Out of Home Gold Pencil

75.0

Burger King

Moldy Whopper

Magazine / Campaign

2020 Print Gold Pencil

75.0

Illinois Council Against Handgun Violence

The Gun Violence History Book

Editorial / Books

2020 Design Gold Pencil

25.0

Burger King

Moldy Whopper

Promotional / Posters - Series

2020 Design Gold Pencil

25.0

Burger King

Moldy Whopper

Promotional / Print Advertisements

2020 Design Gold Pencil

25.0

Illinois Council Against Handgun Violence

The Gun Violence History Book

Promotional / Collateral Items

2020 Design Gold Pencil

25.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Data Visualization / Static or Dynamic

2020 Design Gold Pencil

25.0

Burger King

Moldy Whopper

Out of Home / Series

2020 Design Gold Pencil

25.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Spatial Design / Experiential & Immersive

2020 Design Gold Pencil

25.0

Minnesota Twins

Minnesota Twins 2019 Campaign

Moving Image / Series

2020 Design Gold Pencil

25.0

Minnesota Twins

Minnesota Twins 2019 Campaign

Craft / Art Direction

2020 Design Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Short Form Video / Single

2020 Branded Entertainment Gold Pencil

25.0

Sandy Hook Promise

Back to School Essentials

Short Form Video / Single

2020 Branded Entertainment Gold Pencil

25.0

Apple

Bounce

Short Form Video / Single

2020 Branded Entertainment Gold Pencil

25.0

Johnson & Johnson

5B

Full Length Video / Single

2020 Branded Entertainment Gold Pencil

25.0

Microsoft

Changing the Game

Games / Digital & Physical

2020 Branded Entertainment Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Experiential / Live Events

2020 Branded Entertainment Gold Pencil

25.0

Burger King

Stevenage Challenge

User-Generated Content

2020 Branded Entertainment Gold Pencil

25.0

Apple

Bounce

Craft / Art Direction

2020 Branded Entertainment Gold Pencil

25.0

The Dalí Museum

Dalí Lives

Craft / Use of Technology

2020 Branded Entertainment Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Burger King

Stevenage Challenge

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Burger King

Moldy Whopper

Television & VOD / Short Form - Single

2020 Film Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Television & VOD / Long Form - Single

2020 Film Gold Pencil

25.0

Monica Lewinsky

The Epidemic

Online Films & Video / Long Form - Single

2020 Film Gold Pencil

25.0

Sandy Hook Promise

Back to School Essentials

Online Films & Video / Long Form - Single

2020 Film Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Online Films & Video / Long Form - Single

2020 Film Gold Pencil

25.0

Apple

Bounce

Online Films & Video / Long Form - Single

2020 Film Gold Pencil

25.0

Burger King

Moldy Whopper

Cinema Advertising

2020 Film Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Under 100K Budget

2020 Film Gold Pencil

25.0

The New York Times

The Long Fight

Under 100K Budget

2020 Film Gold Pencil

25.0

Monica Lewinsky

The Epidemic

Innovation in Film

2020 Film Gold Pencil

25.0

Daughters of the Evolution

Lessons in Herstory

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Mobile Gold Pencil

25.0

Daughters of the Evolution

Lessons in Herstory

Craft / Art Direction

2020 Mobile Gold Pencil

25.0

Sandy Hook Promise

Back to School Essentials

Social Post / Single

2020 Social Media Gold Pencil

25.0

AB InBev

Not All Heroes Wear Capes

Social Post / Real-time Response

2020 Social Media Gold Pencil

25.0

Burger King

Stevenage Challenge

Active Engagement

2020 Social Media Gold Pencil

25.0

GiveHerABreak

GiveHerABreak - Break The Oscars

Stunts & Activations

2020 Social Media Gold Pencil

25.0

Tinder

Swipe Night

Innovation in Social Media

2020 Social Media Gold Pencil

25.0

Sandy Hook Promise

Back to School Essentials

Media Relations

2020 Public Relations Gold Pencil

25.0

Burger King

Moldy Whopper

Media Relations

2020 Public Relations Gold Pencil

25.0

HBO

For The Throne: Bleed

Events & Experiential

2020 Public Relations Gold Pencil

25.0

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