The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
For The Throne
Agency: Droga5 / New York Client: HBO Category: Integrated Branding Campaign
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Integrated Branding
Points: 15.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Branding / Branded Item
Points: 15.0
Ugly Gerry
Agency: Leo Burnett / Chicago Client: RepresentUs Category: Typography / Typeface Design
Points: 15.0
The Truth Is Local
Agency: The New York Times / New York + Local Projects / New York Client: The New York Times Category: Out of Home / Series
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Points: 15.0
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Craft / Art Direction
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Points: 15.0
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Animation
Points: 15.0
WoManikin: Designed to Save Women's Lives
Agency: JOAN Creative / New York Client: JOAN Creative/United State of Women Category: Innovation in Design
Points: 15.0
Teachable Machine
Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Websites / Utility
Points: 15.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online-only Video / Interactive Video
Points: 15.0
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online-only Video / Single
Points: 15.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 15.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Interactive
Points: 15.0
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Music Videos
Points: 15.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Brand Installations
Points: 15.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Live Events
Points: 15.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Branded Entertainment
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Physical Product
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Physical Items
Points: 15.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital & Online / Social Media Post - Single
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 15.0
The Long Fight
Agency: Droga5 / New York Client: The New York Times Category: Television & VOD / Short Form - Single
Points: 15.0
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Television & VOD / Short Form - Single
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Television & VOD / Long Form - Single
Points: 15.0
Groundhog Day
Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York Client: Jeep Category: Television & VOD / Long Form - Single
Points: 15.0
The Long Fight
Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Short Form - Single
Points: 15.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online Films & Video / Short Form - Single
Points: 15.0
Groundhog Day
Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York Client: Jeep Category: Online Films & Video / Long Form - Single
Points: 15.0
Deaf 911
Agency: Saatchi & Saatchi Wellness / New York Client: St. Ann's for the Deaf Category: Applications
Points: 15.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 15.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 15.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Physical Product & Mobile Integration
Points: 15.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
Points: 15.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Use of Technology
Points: 15.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Craft / Use of Technology
Points: 15.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Points: 15.0
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Art Direction
Points: 15.0
The Last Germ: Writing Campaign
Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
Points: 15.0
The Most Undisruptive Radio Ads
Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati Client: P&G Category: Innovation in Radio & Audio
Points: 15.0
OREO Music Box
Agency: The Martin Agency / Richmond + OREO / East Hanover, NJ + RadicalMedia / Los Angeles Client: OREO Category: Innovation in Radio & Audio
Points: 15.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
Points: 15.0
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 15.0
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Craft / Use of Technology
Points: 15.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Storytelling
Points: 15.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Social Channel / Single Platform
Points: 15.0
Chicken Wars
Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Single
Points: 15.0
Client:
HBO
Title:
For The Throne
Category:
Integrated Branding Campaign
Award:
2020 Integrated Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Changing the Game
Category:
Branding / Branded Item
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Typography / Typeface Design
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
The New York Times
Title:
The Truth Is Local
Category:
Out of Home / Series
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Google
Title:
Margaret by Moonlight
Category:
Craft / Art Direction
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Apple
Title:
Wonderful Tools
Category:
Craft / Animation
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
JOAN Creative/United State of Women
Title:
WoManikin: Designed to Save Women's Lives
Category:
Innovation in Design
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Google
Title:
Teachable Machine
Category:
Websites / Utility
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Online-only Video / Interactive Video
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Apple
Title:
The Underdogs
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Innovation in Interactive
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
National Center For Missing & Exploited Children
Title:
Runaway Train 25
Category:
Music Videos
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Physical Product
Award:
2020 IP & Products Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Physical Items
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
The New York Times
Title:
The Long Fight
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Pringles
Title:
Trapped in Advertising
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Jeep
Title:
Groundhog Day
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
The New York Times
Title:
The Long Fight
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Jeep
Title:
Groundhog Day
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
St. Ann's for the Deaf
Title:
Deaf 911
Category:
Applications
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
Wavio
Title:
See Sound
Category:
Physical Product & Mobile Integration
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Craft / Use of Technology
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Craft / Use of Technology
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Craft / Art Direction
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Writing Campaign
Category:
Craft / Writing - Campaign
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
Client:
OREO
Title:
OREO Music Box
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Immersive Spaces
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Doritos
Title:
Cool Ranch
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Craft / Storytelling
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Tinder
Title:
Swipe Night
Category:
Social Channel / Single Platform
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Single
Award:
2020 Social Media Silver Pencil
Points:
15.0
