The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated Branding Campaign
Points: 10.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Integrated Branding Campaign
Points: 10.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Points: 10.0
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC Client: Android Category: Branding / Rebranding
Points: 10.0
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Branding / Corporate Communications
Points: 10.0
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Promotional / Posters - Series
Points: 10.0
STONEBRICK
Agency: ESTABLISHED / New York Client: Brand Strategy Division, Emart Inc. Category: Packaging / Mass-market
Points: 10.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging / Specialty
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Digital Design
Points: 10.0
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Out of Home / Single
Points: 10.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Moving Image / Single
Points: 10.0
Never Standing Still
Agency: Design Army / Washington Client: Hong Kong Ballet Category: Craft / Art Direction
Points: 10.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 10.0
50th Anniversary, Historic Landing Design
Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Points: 10.0
50th Anniversary, Peace, Music & Sausage Design
Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Points: 10.0
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London Client: Ab InBev / México Category: Craft / Animation
Points: 10.0
Mac Pro Packaging
Agency: Apple / Cupertino Client: Apple Category: Craft / Printing & Paper Craft
Points: 10.0
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Design
Points: 10.0
Your 2019 Wrapped
Agency: Spotify In-House / New York Client: Spotify Category: Websites
Points: 10.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads
Points: 10.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Online-only Video / Interactive Video
Points: 10.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Single
Points: 10.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Immersive Digital Spaces
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Web of Infamy
Agency: 72andSunny / New York + Smirnoff / Global Client: Smirnoff Category: Craft / Art Direction
Points: 10.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
Points: 10.0
Teachable Machine
Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Interactive
Points: 10.0
Next Episode
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York Client: Old Spice Category: Short Form Video / Single
Points: 10.0
Railroad Ties
Agency: Weber Shandwick / New York Client: Ancestry Category: Full Length Video / Single
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Mobile Apps
Points: 10.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential / Brand Installations
Points: 10.0
For The Throne
Agency: Droga5 / New York Client: HBO Category: Innovation in Branded Entertainment
Points: 10.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Integrated Digital & Physical Product
Points: 10.0
The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Out of Home / Billboards & Transit
Points: 10.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Targeted Video / Targeted Online Video
Points: 10.0
The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Twitter Bait
Agency: MullenLowe / US Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 10.0
The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Innovation in Direct Marketing
Points: 10.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Television & VOD / Short Form - Single
Points: 10.0
Motaur
Agency: Arnold Worldwide / Boston Client: Progressive Insurance Category: Television & VOD / Short Form - Campaign
Points: 10.0
Storm The Court
Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Television & VOD / Long Form - Single
Points: 10.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Television & VOD / Varying Length Campaign
Points: 10.0
A Holiday Reunion
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Exile / Los Angeles + Legacy Effects / Los Angeles Client: Xfinity Category: Online Films & Video / Long Form - Single
Points: 10.0
The Storytellers
Agency: Apple / Cupertino + Park Pictures / LA + Exile / LA Client: Apple Category: Online Films & Video / Long Form - Single
Points: 10.0
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online Films & Video / Long Form - Single
Points: 10.0
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Cinema Advertising
Points: 10.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Integrated Branding Campaign
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Changing the Game
Category:
Integrated Branding Campaign
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Co-Promotions
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Co-Promotions
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Rebranding
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Mastercard
Title:
Acceptance Street
Category:
Branding / Corporate Communications
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Promotional / Posters - Series
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Brand Strategy Division, Emart Inc.
Title:
STONEBRICK
Category:
Packaging / Mass-market
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging / Specialty
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital Design
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Mastercard
Title:
Acceptance Street
Category:
Out of Home / Single
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Moving Image / Single
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Craft / Art Direction
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Historic Landing Design
Category:
Craft / Photography
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage Design
Category:
Craft / Photography
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Animation
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Mac Pro Packaging
Category:
Craft / Printing & Paper Craft
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Google
Title:
Margaret by Moonlight
Category:
Innovation in Design
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Spotify
Title:
Your 2019 Wrapped
Category:
Websites
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Online Advertising / Native Ads
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Tinder
Title:
Swipe Night
Category:
Online-only Video / Interactive Video
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Digital Experiential / Immersive Digital Spaces
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Apple
Title:
AirPods Pro
Category:
Craft / Art Direction
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Smirnoff
Title:
Web of Infamy
Category:
Craft / Art Direction
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Google
Title:
Teachable Machine
Category:
Innovation in Interactive
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Next Episode
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Ancestry
Title:
Railroad Ties
Category:
Full Length Video / Single
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Mobile Apps
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
HBO
Title:
For The Throne
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Wavio
Title:
See Sound
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Bronze Pencil
Points:
10.0
Client:
Miller Lite
Title:
Cantroller
Category:
Physical Items
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Twitter Bait
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Progressive Insurance
Title:
Motaur
Category:
Television & VOD / Short Form - Campaign
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Reebok
Title:
Storm The Court
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Television & VOD / Varying Length Campaign
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Xfinity
Title:
A Holiday Reunion
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Apple
Title:
The Storytellers
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Apple
Title:
The Underdogs
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - Snowbrawl
Category:
Cinema Advertising
Award:
2020 Film Bronze Pencil
Points:
10.0
