The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Covering Climate Now
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York Client: Columbia Journalism Review Category: Media Relations
Points: 10.0
For The Throne
Agency: Droga5 / New York Client: HBO Category: Innovation in Branded Entertainment
Points: 10.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Events / Stunts / Competitions
Points: 10.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Moving Image / Single
Points: 10.0
Love Calls Back
Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Community Building
Points: 10.0
Never Standing Still
Agency: Design Army / Washington Client: Hong Kong Ballet Category: Craft / Art Direction
Points: 10.0
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Cinema Advertising
Points: 10.0
MENstruation
Agency: BBDO / New York + Biscuit Filmworks / New York Client: THINX Category: Brand Voice
Points: 10.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Integrated Digital & Physical Product
Points: 10.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Public Relations
Points: 10.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 10.0
The Pledge for Paternity Leave
Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ Client: Unilever/Dove Men+Care Category: Brand Voice
Points: 10.0
50th Anniversary, Historic Landing Design
Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Points: 10.0
50th Anniversary, Peace, Music & Sausage Design
Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Points: 10.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Responsive Environments
Points: 10.0
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Responsive Environments
Points: 10.0
The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Out of Home / Billboards & Transit
Points: 10.0
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London Client: Ab InBev / México Category: Craft / Animation
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Applications
Points: 10.0
Chicken Wars
Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Creative Effectiveness / Consumer / Brand
Points: 10.0
Mac Pro Packaging
Agency: Apple / Cupertino Client: Apple Category: Craft / Printing & Paper Craft
Points: 10.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Targeted Video / Targeted Online Video
Points: 10.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated Branding Campaign
Points: 10.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Integrated Branding Campaign
Points: 10.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Mobile Advertising
Points: 10.0
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Design
Points: 10.0
Joel Is Not Happy
Agency: TBWA\Chiat\Day / New York + Park Pictures / New York Client: Mountain Dew Category: Mobile Advertising
Points: 10.0
Chicken Wars
Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Single Country or Region / Consumer / Brand
Points: 10.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Mobile-First Video / Over 15 Seconds
Points: 10.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Cultural Driver
Points: 10.0
Your 2019 Wrapped
Agency: Spotify In-House / New York Client: Spotify Category: Websites
Points: 10.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Craft / Data Visualization
Points: 10.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data / Data Visualization
Points: 10.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft / Use of Technology
Points: 10.0
Pixar Street View
Agency: Disney Yellow Shoes / Orlando Client: Walt Disney World Category: Innovation in Experiential
Points: 10.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Points: 10.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads
Points: 10.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Online-only Video / Interactive Video
Points: 10.0
Ugly Gerry
Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data / Storytelling
Points: 10.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Social Post / Single
Points: 10.0
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Billboards & Transit / Campaign
Points: 10.0
Groundhog Day
Agency: O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London Client: Fiat Chrysler Automobiles (FCA) / Jeep Category: Craft - Direction / Single
Points: 10.0
The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Single
Points: 10.0
Twitter Bait
Agency: MullenLowe / US Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 10.0
An Open Mind is the Best Look
Agency: Droga5 / New York Client: Nordstrom Category: Craft - Direction / Single
Points: 10.0
The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 10.0
Hulu Sellouts x NBA
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
Points: 10.0
Client:
Columbia Journalism Review
Title:
Covering Climate Now
Category:
Media Relations
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
HBO
Title:
For The Throne
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Donate Life California
Title:
Second Chances
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Moving Image / Single
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Verizon
Title:
Love Calls Back
Category:
Community Building
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Craft / Art Direction
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - Snowbrawl
Category:
Cinema Advertising
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
THINX
Title:
MENstruation
Category:
Brand Voice
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
Wavio
Title:
See Sound
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Bronze Pencil
Points:
10.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Unilever/Dove Men+Care
Title:
The Pledge for Paternity Leave
Category:
Brand Voice
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Historic Landing Design
Category:
Craft / Photography
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage Design
Category:
Craft / Photography
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Miller Lite
Title:
Cantroller
Category:
Physical Items
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Google
Title:
Margaret by Moonlight
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Animation
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Applications
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Mac Pro Packaging
Category:
Craft / Printing & Paper Craft
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Integrated Branding Campaign
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Changing the Game
Category:
Integrated Branding Campaign
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Mobile Advertising
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Google
Title:
Margaret by Moonlight
Category:
Innovation in Design
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Mountain Dew
Title:
Joel Is Not Happy
Category:
Mobile Advertising
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
Tinder
Title:
Swipe Night
Category:
Mobile-First Video / Over 15 Seconds
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Cultural Driver
Award:
2020 Cultural Driver Bronze Pencil
Points:
10.0
Client:
Spotify
Title:
Your 2019 Wrapped
Category:
Websites
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Craft / Data Visualization
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data / Data Visualization
Award:
2020 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft / Use of Technology
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Walt Disney World
Title:
Pixar Street View
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Co-Promotions
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Co-Promotions
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Online Advertising / Native Ads
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Tinder
Title:
Swipe Night
Category:
Online-only Video / Interactive Video
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Social Post / Single
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Fiat Chrysler Automobiles (FCA) / Jeep
Title:
Groundhog Day
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Twitter Bait
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Hulu
Title:
Hulu Sellouts x NBA
Category:
Social Post / Campaign
Award:
2020 Social Media Bronze Pencil
Points:
10.0
