The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Integrated Branding Campaign
Points: 2.0
Microsoft and Netflix: A Big Strange Partnership
Agency: CMD / Portland + Wasserman Media Group / Los Angeles Client: Microsoft Category: Integrated Branding Campaign
Points: 2.0
Fix The World
Agency: AMV BBDO / London + BBDO / New York Client: Snickers Category: Integrated Branding Campaign
Points: 2.0
It's OK
Agency: Wieden+Kennedy / New York + HBO / New York Client: HBO Category: Integrated Branding Campaign
Points: 2.0
Kentucky Fried Culture
Agency: Wieden+Kennedy / Portland Client: Kentucky Fried Chicken Category: Integrated Branding Campaign
Points: 2.0
Hulu Sellouts x USWNT
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Integrated Branding Campaign
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Points: 2.0
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Points: 2.0
The Most Searched
Agency: Google Brand Studio / San Francisco Client: Google Category: Integrated Branding Campaign
Points: 2.0
The Decade Wrapped
Agency: Spotify In-House / New York Client: Spotify Category: Integrated Branding Campaign
Points: 2.0
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Integrated Branding Campaign
Points: 2.0
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Points: 2.0
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Co-Promotions
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Art Direction
Points: 2.0
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London Client: Snickers Category: Craft / Writing
Points: 2.0
Brandless
Agency: Goodby Silverstein & Partners / San Francisco + RadicalMedia / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles Client: Doritos Category: Innovation in Integrated Branding
Points: 2.0
Scent By
Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Innovation in Integrated Branding
Points: 2.0
For The Throne
Agency: Droga5 / New York Client: HBO Category: Innovation in Integrated Branding
Points: 2.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Integrated Branding
Points: 2.0
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC Client: Android Category: Branding / Logo
Points: 2.0
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London Client: Kraft Heinz Category: Branding / Branded Item
Points: 2.0
Bodily Identity System
Agency: Mother Design / New York + Bodily / New York Client: Bodily Category: Branding / Identity System
Points: 2.0
Andbox Identity System
Agency: Mother Design / New York + Andbox / New York Client: Andbox Category: Branding / Identity System
Points: 2.0
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC Client: Android Category: Branding / Identity System
Points: 2.0
McDonald's - Visual Identity System
Agency: Turner Duckworth: / London, San Francisco, New York Client: McDonald's Category: Branding / Rebranding
Points: 2.0
Twitch Brand Identity System
Agency: COLLINS / New York + Twitch / San Francisco Client: Twitch Category: Branding / Rebranding
Points: 2.0
Do Your Peace
Agency: Interbrand / New York Client: Peace One Day Category: Branding / Rebranding
Points: 2.0
Falling Script
Agency: Attck / New York Client: ATTCK Category: Typography / Typeface Design
Points: 2.0
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Typography / Dynamic / In Motion
Points: 2.0
Never Standing Still
Agency: Design Army / Washington Client: Hong Kong Ballet Category: Promotional / Posters - Series
Points: 2.0
Minnesota Twins Mall Ball: Vitilla-Style
Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Promotional / Posters - Series
Points: 2.0
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Promotional / Posters - Series
Points: 2.0
Run. For. Life.
Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Promotional / Posters - Series
Points: 2.0
Scent By
Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Promotional / Collateral Items
Points: 2.0
Hotel Tango Packaging
Agency: Young & Laramore / Indianapolis, IN Client: Hotel Tango Category: Packaging / Mass-market
Points: 2.0
Mac Pro Packaging
Agency: Apple / Cupertino Client: Apple Category: Packaging / Mass-market
Points: 2.0
Planters – Gone But Never Forgotten
Agency: Jones Knowles Ritchie / New York Client: Kraft Heinz Category: Packaging / Specialty
Points: 2.0
The Infinity Classroom
Agency: BBDO / Minneapolis + BBDO / New York Client: Theirworld Category: Data Visualization / Static or Dynamic
Points: 2.0
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: Data Visualization / Static or Dynamic
Points: 2.0
The Frontier Within
Agency: Droga5 / New York Client: Thorne Category: Data Visualization / Static or Dynamic
Points: 2.0
Ugly Gerry
Agency: Leo Burnett / Chicago Client: RepresentUs Category: Data Visualization / Static or Dynamic
Points: 2.0
Google Store
Agency: BASIC® / Bay Area + Google / Mountain View Client: Google Category: Digital Design
Points: 2.0
Spotify for Pets
Agency: Spotify In-House / New York Client: Spotify Category: Digital Design
Points: 2.0
Apple Fifth Avenue Reopening Campaign Installation
Agency: Apple / Cupertino Client: Apple Category: Out of Home / Single
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York Client: Tribeca Film Festival Category: Out of Home / Single
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York Client: Tribeca Film Festival Category: Out of Home / Series
Points: 2.0
AirPods Pro
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino Client: Apple Category: Out of Home / Series
Points: 2.0
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Out of Home / Brand Installations
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Out of Home / Brand Installations
Points: 2.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Microsoft
Title:
Microsoft and Netflix: A Big Strange Partnership
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Snickers
Title:
Fix The World
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
HBO
Title:
It's OK
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Kentucky Fried Chicken
Title:
Kentucky Fried Culture
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Hulu
Title:
Hulu Sellouts x USWNT
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Google
Title:
The Most Searched
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Spotify
Title:
The Decade Wrapped
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Doritos
Title:
Cool Ranch
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Co-Promotions
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Pringles
Title:
Trapped in Advertising
Category:
Co-Promotions
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Snickers
Title:
Fix The World
Category:
Craft / Writing
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Doritos
Title:
Brandless
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Logo
Award:
2020 Design Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Edchup
Category:
Branding / Branded Item
Award:
2020 Design Merit Award
Points:
2.0
Client:
Bodily
Title:
Bodily Identity System
Category:
Branding / Identity System
Award:
2020 Design Merit Award
Points:
2.0
Client:
Andbox
Title:
Andbox Identity System
Category:
Branding / Identity System
Award:
2020 Design Merit Award
Points:
2.0
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Identity System
Award:
2020 Design Merit Award
Points:
2.0
Client:
McDonald's
Title:
McDonald's - Visual Identity System
Category:
Branding / Rebranding
Award:
2020 Design Merit Award
Points:
2.0
Client:
Twitch
Title:
Twitch Brand Identity System
Category:
Branding / Rebranding
Award:
2020 Design Merit Award
Points:
2.0
Client:
Peace One Day
Title:
Do Your Peace
Category:
Branding / Rebranding
Award:
2020 Design Merit Award
Points:
2.0
Client:
ATTCK
Title:
Falling Script
Category:
Typography / Typeface Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
R/GA
Title:
Hellvetica
Category:
Typography / Static
Award:
2020 Design Merit Award
Points:
2.0
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Typography / Dynamic / In Motion
Award:
2020 Design Merit Award
Points:
2.0
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Minnesota Twins
Title:
Minnesota Twins Mall Ball: Vitilla-Style
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
Hotel Tango
Title:
Hotel Tango Packaging
Category:
Packaging / Mass-market
Award:
2020 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Mac Pro Packaging
Category:
Packaging / Mass-market
Award:
2020 Design Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Planters – Gone But Never Forgotten
Category:
Packaging / Specialty
Award:
2020 Design Merit Award
Points:
2.0
Client:
Theirworld
Title:
The Infinity Classroom
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Merit Award
Points:
2.0
Client:
The Recording Academy
Title:
Behind the Record
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Merit Award
Points:
2.0
Client:
Thorne
Title:
The Frontier Within
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Merit Award
Points:
2.0
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Merit Award
Points:
2.0
Client:
Google
Title:
Google Store
Category:
Digital Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Spotify
Title:
Spotify for Pets
Category:
Digital Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Apple Fifth Avenue Reopening Campaign Installation
Category:
Out of Home / Single
Award:
2020 Design Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Out of Home / Single
Award:
2020 Design Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Out of Home / Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Apple
Title:
AirPods Pro
Category:
Out of Home / Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
