The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Apollo
Agency: Ogilvy / New York Client: IBM Category: Spatial Design / Experiential & Immersive
Points: 2.0
The Frontier Within
Agency: Droga5 / New York Client: Thorne Category: Spatial Design / Experiential & Immersive
Points: 2.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Branded Entertainment
Points: 2.0
Arlene's Big Leap
Agency: 160over90 / New York + Maximum Effort / Los Angeles + Aviation Gin / Los Angeles + Escape Velocity / Los Angeles Client: Aviation Gin Category: Online Films & Video / Long Form - Single
Points: 2.0
The Cure for Chinese Restaurant Syndrome
Agency: Edelman / New York Client: Ajinomoto Category: Media Relations
Points: 2.0
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Spatial Design / Architecture
Points: 2.0
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México Client: GSK Category: Digital / Use of Technology
Points: 2.0
e.l.f. #eyeslipsface TikTok Campaign
Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA Client: e.l.f. Cosmetics Category: Innovation in Branded Entertainment
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Online Films & Video / Varying Length Campaign
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Events & Experiential
Points: 2.0
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Digital / Use of Technology
Points: 2.0
Sport The Unexpected
Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Online Films & Video / Varying Length Campaign
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Events & Experiential
Points: 2.0
Eyes Say More Than Words
Agency: Design Army / Washington Client: Georgetown Optician Category: Moving Image / Single
Points: 2.0
Let's Be Kids
Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland Client: Fisher-Price Category: Online Films & Video / Varying Length Campaign
Points: 2.0
Cool Ranch
Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Online Films & Video / Varying Length Campaign
Points: 2.0
Skittles Witch
Agency: DDB / Chicago Client: Mars Wrigley Category: Online Films & Video / Pre-Roll - Single
Points: 2.0
The Bell: A Taco Bell Hotel and Resort
Agency: United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine Client: Taco Bell Category: Events & Experiential
Points: 2.0
TOILET BOOKS
Agency: AREA 23, An FCB Health Network Company / New York Client: Synergy Pharmaceuticals Category: Print / Pharma
Points: 2.0
Only on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Events & Experiential
Points: 2.0
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Moving Image / Single
Points: 2.0
Train
Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Cinema Advertising
Points: 2.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Community Building
Points: 2.0
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Events / Stunts / Competitions
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Community Building
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Community Building
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Health & Wellness
Points: 2.0
The Untold Episodes
Agency: FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville Client: Janssen Pharmaceuticals Category: Moving Image / Series
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Events / Stunts / Competitions
Points: 2.0
Design Expression
Agency: Google LLC / Mountain view Client: Google Inc Category: Moving Image / Series
Points: 2.0
Mutts4Trucks
Agency: BBDO / New York + BBDO Studios / New York Client: Mars Petcare: Pedigree/Mobil Delvac Category: Community Building
Points: 2.0
Feast of Legends
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York Client: Wendy's Category: Events / Stunts / Competitions
Points: 2.0
The Pledge for Paternity Leave
Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ Client: Unilever/Dove Men+Care Category: Community Building
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Public Relations
Points: 2.0
OREO Music Box
Agency: The Martin Agency / Richmond + OREO / East Hanover, NJ + RadicalMedia / Los Angeles Client: OREO Category: Physical Product
Points: 2.0
Delivering Hope
Agency: MRM//McCann / New York Client: United States Postal Service Category: Digital Product
Points: 2.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Digital Product
Points: 2.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Community Building
Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Location-Specific Video
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Events / Stunts / Competitions
Points: 2.0
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Location-Specific Video
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Brand Installations
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Art Direction
Points: 2.0
Delivering Hope
Agency: MRM//McCann / New York Client: United States Postal Service Category: Brand Voice
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Brand Voice
Points: 2.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Public Relations
Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Art Direction
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Brand Voice
Points: 2.0
The Last Mile
Agency: Johannes Leonardo / New York City + Volkswagen North America / Herndon + Nexus Studios / London Client: Volkswagen North America Category: Craft / Art Direction
Points: 2.0
Client:
IBM
Title:
Apollo
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Merit Award
Points:
2.0
Client:
Thorne
Title:
The Frontier Within
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Aviation Gin
Title:
Arlene's Big Leap
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Ajinomoto
Title:
The Cure for Chinese Restaurant Syndrome
Category:
Media Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Spatial Design / Architecture
Award:
2020 Design Merit Award
Points:
2.0
Client:
GSK
Title:
Theraflu-Tracker
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
e.l.f. Cosmetics
Title:
e.l.f. #eyeslipsface TikTok Campaign
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Online Films & Video / Varying Length Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Reebok
Title:
Sport The Unexpected
Category:
Online Films & Video / Varying Length Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Georgetown Optician
Title:
Eyes Say More Than Words
Category:
Moving Image / Single
Award:
2020 Design Merit Award
Points:
2.0
Client:
Fisher-Price
Title:
Let's Be Kids
Category:
Online Films & Video / Varying Length Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Doritos
Title:
Cool Ranch
Category:
Online Films & Video / Varying Length Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online Films & Video / Pre-Roll - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Taco Bell
Title:
The Bell: A Taco Bell Hotel and Resort
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Synergy Pharmaceuticals
Title:
TOILET BOOKS
Category:
Print / Pharma
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Airbnb
Title:
Only on Airbnb
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Apple
Title:
Wonderful Tools
Category:
Moving Image / Single
Award:
2020 Design Merit Award
Points:
2.0
Client:
AT&T
Title:
Train
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Janssen Pharmaceuticals
Title:
The Untold Episodes
Category:
Moving Image / Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Google Inc
Title:
Design Expression
Category:
Moving Image / Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Mars Petcare: Pedigree/Mobil Delvac
Title:
Mutts4Trucks
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Wendy's
Title:
Feast of Legends
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Unilever/Dove Men+Care
Title:
The Pledge for Paternity Leave
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
OREO
Title:
OREO Music Box
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Digital Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Tinder
Title:
Swipe Night
Category:
Digital Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Location-Specific Video
Award:
2020 Film Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Apple
Title:
Wonderful Tools
Category:
Location-Specific Video
Award:
2020 Film Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Volkswagen North America
Title:
The Last Mile
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
