The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Best of Social Media
Points: 90.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Stunts & Activations
Points: 45.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Social Post / Series
Points: 45.00
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Active Engagement / Call to Action
Points: 45.00
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Influencer Marketing / Single Channel
Points: 45.00
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Craft / Use of Visuals
Points: 45.00
Pedestal Project
Agency: BBDO / New York Client: Color of Change Category: Active Engagement / Call to Action
Points: 21.00
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Active Engagement / Call to Action
Points: 21.00
#ZigTheRunway
Agency: Venables Bell + Partners + Reebok + Lumberyard + Wildlife LA Client: Reebok Category: Influencer Marketing / Multi-Channel
Points: 21.00
Wendy's. Now that you mention us.
Agency: VMLY&R / Kansas City + Spark Foundry / New York + Ketchum / Chicago + Wendy's Client: Wendy's Category: Innovation & Transformation / Innovation in Social Media
Points: 21.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Craft / Use of Technology
Points: 15.75
It Wasn't Me
Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Social Channel / Single Platform
Points: 9.00
Littlest Bailout
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Social Channel / Multi-Platform
Points: 9.00
#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York Client: Verizon Category: Social Post / Series
Points: 9.00
Opportunity Knocks
Agency: Publicis / New York + MJZ + Parlament Client: Fiverr Category: Social Post / Real-time Response
Points: 9.00
Up The Vote
Agency: R/GA California / San Francisco Client: Reddit Category: User-Generated Content
Points: 9.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Active Engagement / Call to Action
Points: 9.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Messi 644
Agency: Deutsch / New York + Octagon + draftLine / London + Copa90 Client: Budweiser Category: Influencer Marketing / Single Channel
Points: 6.75
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
Points: 3.00
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Influencer Marketing / Multi-Channel
Points: 3.00
Liferun
Agency: Wunderman Thompson / Seattle Client: International Committee of the Red Cross Category: Influencer Marketing / Multi-Channel
Points: 3.00
For the Love
Agency: BBDO / New York Client: Foot Locker Category: Craft / Use of Visuals
Points: 3.00
Scroll yourself to sleep
Agency: The Bloc / New York Client: Rockwell Ventures Category: Craft / Use of Visuals
Points: 3.00
Pretzel Collar
Agency: VMLY&R / Kansas City + Wendy's Client: Wendy's Category: Craft / Use of Visuals
Points: 3.00
$5 Missing Menu Meal TikTok
Agency: Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta Client: Arby's Category: Innovation & Transformation / Innovation in Social Media
Points: 3.00
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
#LaborDayOn
Agency: Droga5 / New York + Red Wing Shoes / New York Client: Red Wing Shoes Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Respond2Racism—First-Responder Twitter Bot
Agency: Goodby Silverstein & Partners / San Francisco Client: Goodby Silverstein & Partners Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The Bad Influencers
Agency: Alma DDB / Miami Client: Change the Ref Category: Social Channel / Single Platform
Points: 3.00
Chefbot
Agency: Kroger + 360i / New York Client: Kroger Category: Social Channel / Single Platform
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Social Channel / Single Platform
Points: 3.00
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Social Channel / Multi-Platform
Points: 3.00
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications Client: RepresentUs Category: Social Channel / Multi-Platform
Points: 3.00
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple Client: Apple, Inc. Category: Social Post / Series
Points: 3.00
#Tendies4Yall
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
Points: 3.00
Supporting Independents
Agency: R/GA / New York Client: Shopify Category: Social Post / Real-time Response
Points: 3.00
Invisible Hate
Agency: 22Squared / Atlanta + NAACP Atlanta + m ss ng p eces / New York + Uppercut / New York Client: NAACP Atlanta Category: Active Engagement / Call to Action
Points: 3.00
Sext Us Instead
Agency: 72andSunny / New York Client: Church & Dwight / Trojan Brand Condoms Category: Active Engagement / Call to Action
Points: 3.00
Never Lost
Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Active Engagement / Call to Action
Points: 3.00
When It's All Over
Agency: Droga5 / New York + Reform Alliance / New York Client: Reform Alliance Category: Active Engagement / Call to Action
Points: 3.00
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Active Engagement / Call to Action
Points: 3.00
Cows' Menu
Agency: We Believers / New York Client: Burger King Global Category: Stunts & Activations
Points: 3.00
Merch Aid
Agency: R/GA / New York Client: Merch Aid Category: Influencer Marketing / Single Channel
Points: 3.00
Pockets 4 Bits: Gamer Snacks Level Up
Agency: Reach Agency + Open Mind + Popwallet + Warm & Fuzzy Client: Hot Pockets Category: Influencer Marketing / Multi-Channel
Points: 3.00
Looks Like You Need To Let It Out
Agency: SS+K / New York + Peel Iceland / ReykjavÃk + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Stunts & Activations
Points: 0.75
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Best of Social Media
Award:
2021 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Stunts & Activations
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Social Post / Series
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Nike
Title:
You Can't Stop Us
Category:
Craft / Use of Visuals
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Ally Financial
Title:
r/Bank
Category:
Social Post / Single
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Color of Change
Title:
Pedestal Project
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Reebok
Title:
#ZigTheRunway
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Wendy's
Title:
Wendy's. Now that you mention us.
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Craft / Use of Technology
Award:
2021 Social Media Silver Pencil
Points:
15.75
Client:
Cheetos
Title:
It Wasn't Me
Category:
Social Channel / Single Platform
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Verizon
Title:
#NotDone
Category:
Social Post / Series
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Fiverr
Title:
Opportunity Knocks
Category:
Social Post / Real-time Response
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Reddit
Title:
Up The Vote
Category:
User-Generated Content
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Budweiser
Title:
Messi 644
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Bronze Pencil
Points:
6.75
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
International Committee of the Red Cross
Title:
Liferun
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Foot Locker
Title:
For the Love
Category:
Craft / Use of Visuals
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Rockwell Ventures
Title:
Scroll yourself to sleep
Category:
Craft / Use of Visuals
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Wendy's
Title:
Pretzel Collar
Category:
Craft / Use of Visuals
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Arby's
Title:
$5 Missing Menu Meal TikTok
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Red Wing Shoes
Title:
#LaborDayOn
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Goodby Silverstein & Partners
Title:
Respond2Racism—First-Responder Twitter Bot
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Change the Ref
Title:
The Bad Influencers
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Kroger
Title:
Chefbot
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Miller Lite
Title:
Cantenna
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
RepresentUs
Title:
Dictators
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Social Post / Series
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Popeyes Louisiana Kitchen
Title:
#Tendies4Yall
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Shopify
Title:
Supporting Independents
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
NAACP Atlanta
Title:
Invisible Hate
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Church & Dwight / Trojan Brand Condoms
Title:
Sext Us Instead
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Facebook
Title:
Never Lost
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Reform Alliance
Title:
When It's All Over
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Busch
Title:
#Pit4Busch
Category:
Stunts & Activations
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Burger King Global
Title:
Cows' Menu
Category:
Stunts & Activations
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Merch Aid
Title:
Merch Aid
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Hot Pockets
Title:
Pockets 4 Bits: Gamer Snacks Level Up
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.00