The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Best of Public Relations
Points: 90.00
Superb Owl
Agency: R/GA California / San Francisco Client: Reddit Category: Brand Voice
Points: 45.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Brand Voice
Points: 45.00
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Current Event Response
Points: 45.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Brand Partnerships
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Community Building
Points: 21.00
Cows' Menu
Agency: We Believers / New York Client: Burger King Global Category: Brand Transformation
Points: 21.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Events & Experiential
Points: 21.00
Invisible Hate
Agency: 22Squared / Atlanta + NAACP Atlanta + Uppercut / New York + m ss ng p eces / New York Client: NAACP Atlanta Category: Events & Experiential
Points: 21.00
Dogs on Zoom
Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Community Building
Points: 9.00
Full Transparency by Verizon
Agency: Huge + Verizon / New York + Madnetwork + Huge and Mad Network Client: Verizon Category: Innovation & Transformation / Innovation in Public Relations
Points: 9.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Events & Experiential
Points: 9.00
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Current Event Response
Points: 9.00
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Brand Partnerships
Points: 9.00
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
When It's All Over
Agency: Droga5 / New York + Reform Alliance / New York Client: Reform Alliance Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Endless World of Airmax
Agency: BBDO / New York Client: Foot Locker Category: Community Building
Points: 3.00
America Could Use a Beer
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Molson Coors/ Coors Lite Category: Brand Voice
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Brand Voice
Points: 3.00
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami Client: Popeyes Louisiana Kitchen Category: Brand Voice
Points: 3.00
Changing the Sideline
Agency: McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York Client: Microsoft Category: Brand Voice
Points: 3.00
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Integrated PR Campaign
Points: 3.00
The Swim Heard ‘Round the World
Agency: Weber Shandwick / Chicago Client: Milk Processor Education Program (MilkPEP) Category: Integrated PR Campaign
Points: 3.00
Littlest Bailout
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Points: 3.00
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta Client: Bridge Senior Living Category: Media Relations
Points: 3.00
Natural Light Da Vinci of Debt
Agency: Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York Client: Natural Light Category: Media Relations
Points: 3.00
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Events & Experiential
Points: 3.00
#LaborDayOn
Agency: Droga5 / New York + Red Wing Shoes / New York Client: Red Wing Shoes Category: Current Event Response
Points: 3.00
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Current Event Response
Points: 3.00
Oakland's Own M.V.P.
Agency: Golden State Warriors / San Francisco + Warriors Studio / San Francisco + Carville Collective / San Francisco + Goodby Silverstein & Partners / San Francisco Client: Golden State Warriors Category: Current Event Response
Points: 3.00
Quarancuts
Agency: Terri & Sandy / New York + Lawlor Media Group / New York Client: Barba Men's Grooming Boutique Category: Current Event Response
Points: 3.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Current Event Response
Points: 3.00
The Vitals: True Nurse Stories
Agency: Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh Client: Allegheny Health Network Category: Brand Partnerships
Points: 3.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Current Event Response
Points: 2.25
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires Client: Budweiser Category: Brand Partnerships
Points: 1.50
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
Points: 1.00
Looks Like You Need to Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Media Relations
Points: 0.75
Client:
Mastercard
Title:
True Name
Category:
Best of Public Relations
Award:
2021 Public Relations Best of Discipline Pencil
Points:
90.00
Client:
Reddit
Title:
Superb Owl
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
True Name
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Current Event Response
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Partnerships
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Community Building
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Burger King Global
Title:
Cows' Menu
Category:
Brand Transformation
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Events & Experiential
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
NAACP Atlanta
Title:
Invisible Hate
Category:
Events & Experiential
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Community Building
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Verizon
Title:
Full Transparency by Verizon
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Events & Experiential
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Current Event Response
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Brand Partnerships
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Verizon
Title:
The MET Unframed
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Reform Alliance
Title:
When It's All Over
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Community Building
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Molson Coors/ Coors Lite
Title:
America Could Use a Beer
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Microsoft
Title:
Changing the Sideline
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Spotify
Title:
2020 Wrapped
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Integrated PR Campaign
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Milk Processor Education Program (MilkPEP)
Title:
The Swim Heard ‘Round the World
Category:
Integrated PR Campaign
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Media Relations
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Media Relations
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Natural Light
Title:
Natural Light Da Vinci of Debt
Category:
Media Relations
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Coors Light
Title:
Big Game Dream
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Red Wing Shoes
Title:
#LaborDayOn
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Golden State Warriors
Title:
Oakland's Own M.V.P.
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Barba Men's Grooming Boutique
Title:
Quarancuts
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Allegheny Health Network
Title:
The Vitals: True Nurse Stories
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
2.25
Client:
Budweiser
Title:
One Team
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
1.50
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Merit Award
Points:
1.00