The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Virtual Events - Livestream
Points: 45.00
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Craft / Art Direction
Points: 45.00
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Audio
Points: 21.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential / Brand Installations
Points: 21.00
The Match of Ages
Agency: We Believers / New York Client: Corona Category: Experiential / Virtual Events - Livestream
Points: 21.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Craft / Art Direction
Points: 21.00
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Short Form Video / Single
Points: 9.00
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + Joint Editorial Client: Nike Category: Short Form Video / Single
Points: 9.00
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Craft / Use of Technology
Points: 9.00
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Craft / Use of Technology
Points: 9.00
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Short Form Video / Single
Points: 3.00
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks Client: Meow Wolf Category: Short Form Video / Single
Points: 3.00
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Long Form Video / Single
Points: 3.00
Call Me Blood
Agency: Google Brand Studio / San Francisco Client: Google Category: Long Form Video / Single
Points: 3.00
Proud Parent
Agency: OREO + 360i / New York Client: Mondelēz International, Inc. Category: Long Form Video / Single
Points: 3.00
The whole working-from-home thing
Agency: SMUGGLER + Apple Client: Apple Category: Long Form Video / Single
Points: 3.00
Bob Ross
Agency: TBWA\Chiat\Day / New York + MTN DEW / New York + Direct Focus / New York + The Mill / New York Client: MTN DEW Category: Full Length Video / Single or Series / Episodic
Points: 3.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Music Videos
Points: 3.00
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles Client: Hulu Category: Audio
Points: 3.00
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta Client: Bridge Senior Living Category: Audio
Points: 3.00
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Games
Points: 3.00
Kentucky Turtle Derby
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago Client: Brown-Forman, Old Forester Category: Experiential / Virtual Events - Livestream
Points: 3.00
Super Wendy's World
Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Experiential / Virtual Events - Livestream
Points: 3.00
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Experiential / Virtual Events - Pre-Recorded
Points: 3.00
Everyday
Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial Client: Instagram Category: User-Generated Content
Points: 3.00
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford Client: Travelers Insurance Category: Craft / Art Direction
Points: 3.00
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.00
Hulu Has Live Sports: The Deepfake
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles Client: Hulu Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba Client: The Recording Academy Category: Short Form Video / Single
Points: 2.25
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Technology
Points: 2.00
Changing Papa Culture Through Pop Culture with Dad
Agency: Unilever Entertainment / United Kingdom + United Entertainment Group / New York + Edelman / New York + Dove Men+Care / United Kingdom Client: Dove Men+Care Category: Full Length Video / Single or Series / Episodic
Points: 1.50
Starr Park
Agency: Biscuit Filmworks / Los Angeles + Revolver / Sydney Client: Brawl Stars Category: Craft / Art Direction
Points: 1.50
The Eventful Life of Rosemarie
Agency: Roof Studio + CRK / Switzerland Client: CURAVIVA Schweiz Category: Craft / Art Direction
Points: 1.50
The ZXience Network
Agency: Johannes Leonardo / New York + Builders Club / London + BlinkInk / London + Blink LA / New York Client: adidas Originals Category: Innovation & Transformation / Innovation in Lockdown
Points: 1.50
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Audio
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Corona
Title:
The Match of Ages
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Nike
Title:
Kobe - Better
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Nike
Title:
You Can't Stop Us
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Miller Lite
Title:
Cantenna
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Google
Title:
Call Me Blood
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
The whole working-from-home thing
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
MTN DEW
Title:
Bob Ross
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Music Videos
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Audio
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Audio
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Games
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Brown-Forman, Old Forester
Title:
Kentucky Turtle Derby
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Wendy's
Title:
Super Wendy's World
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Experiential / Virtual Events - Pre-Recorded
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Instagram
Title:
Everyday
Category:
User-Generated Content
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Hulu
Title:
Hulu Has Live Sports: The Deepfake
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
The Recording Academy
Title:
Records of Credit
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
2.25
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Merit Award
Points:
2.00
Client:
Dove Men+Care
Title:
Changing Papa Culture Through Pop Culture with Dad
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
1.50
Client:
Brawl Stars
Title:
Starr Park
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
1.50
Client:
CURAVIVA Schweiz
Title:
The Eventful Life of Rosemarie
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
1.50