The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Interactive & Online
Points: 90.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Best Enjoyed Vertically
Agency: SMUGGLER + DDB / Chicago Client: Starburst Swirlers Category: Online-only Video / Single
Points: 45.00
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Online-only Video / Single
Points: 45.00
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Online-only Video / Single
Points: 21.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Gaming / Branded Games
Points: 21.00
Certified Story Time- Super Fresh Granny
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago Client: General Motors Certified Pre-Owned Category: Craft / Writing
Points: 21.00
Infinite Bad Guy
Agency: Google Creative Lab Client: Google Category: Online-only Video / Interactive Video
Points: 9.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Online-only Video / Series
Points: 9.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Experiential / Interactive Digital Installations
Points: 9.00
Super Wendy's World
Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Gaming / Branded Games
Points: 9.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Technology
Points: 6.00
Dogs on Zoom
Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Together, A Short Film You Can Buy
Agency: CALLEN + Psyop Client: National YoungArts Foundation Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Gun Unboxing
Agency: Grey / New York Client: States United Category: Online-only Video / Single
Points: 3.00
Send Noods
Agency: Mischief @ No Fixed Address / New York + Kraft Heinz Client: Kraft Heinz / Kraft Mac and Cheese Category: Online-only Video / Single
Points: 3.00
Proud Parent
Agency: OREO + 360i / New York Client: Mondelēz International, Inc. Category: Online-only Video / Single
Points: 3.00
Launch It
Agency: Squarespace + Q Department + Whitehouse Post + RESET Client: Squarespace Category: Online-only Video / Single
Points: 3.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Online-only Video / Series
Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Online-only Video / Series
Points: 3.00
Clone Machine
Agency: Leo Burnett / Chicago Client: Coors Light Category: Websites / Utility
Points: 3.00
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Online Community / Platform
Points: 3.00
Gamer Therapy
Agency: the community / Miami + Hi-Rez Studios + Rise Above The Disorder + Duotone audio group / New York Client: Hi-Rez Studios & Rise Above The Disorder Category: Online Community / Utility
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Online Advertising / Native Ads
Points: 3.00
Leftover Recipes
Agency: Energy BBDO / Chicago + BBDO / New York Client: SC Johnson, Ziploc Category: Online Advertising / Display Ads
Points: 3.00
Up The Vote
Agency: R/GA California / San Francisco Client: Reddit Category: Online Advertising / Display Ads
Points: 3.00
Long Live Love
Agency: FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago Client: Canon, USA Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Gaming / Branded Games
Points: 3.00
Made to Create
Agency: Annex / Chicago Client: JOB Rolling Papers Category: Craft / Art Direction
Points: 3.00
For the Love
Agency: BBDO / New York Client: Foot Locker Category: Craft / Art Direction
Points: 3.00
Certified Story Time- Hidden Camera Hunt
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago Client: General Motors Certified Pre-Owned Category: Craft / Writing
Points: 3.00
Liferun
Agency: Wunderman Thompson / Seattle Client: International Committee of the Red Cross Category: Innovation & Transformation / Innovation in Interactive
Points: 3.00
When We Come Together
Agency: Grey Midwest / Cincinnati + Townhouse / New York + Rattling Stick / Los Angeles + Glassworks / Amsterdam Client: Proctor & Gamble Category: Innovation & Transformation / Innovation in Interactive
Points: 2.25
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Interactive & Online
Award:
2021 Interactive & Online Best of Discipline Pencil
Points:
90.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Apple
Title:
The whole working-from-home thing
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Silver Pencil
Points:
21.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Gaming / Branded Games
Award:
2021 Interactive & Online Silver Pencil
Points:
21.00
Client:
General Motors Certified Pre-Owned
Title:
Certified Story Time- Super Fresh Granny
Category:
Craft / Writing
Award:
2021 Interactive & Online Silver Pencil
Points:
21.00
Client:
Google
Title:
Infinite Bad Guy
Category:
Online-only Video / Interactive Video
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Experiential / Interactive Digital Installations
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Wendy's
Title:
Super Wendy's World
Category:
Gaming / Branded Games
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Award:
2021 Interactive & Online Bronze Pencil
Points:
6.00
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
National YoungArts Foundation
Title:
Together, A Short Film You Can Buy
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
States United
Title:
Gun Unboxing
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Kraft Heinz / Kraft Mac and Cheese
Title:
Send Noods
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Squarespace
Title:
Launch It
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Websites
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
ESPN
Title:
House of '98
Category:
Websites
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Spotify
Title:
Alone with Me
Category:
Websites
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Coors Light
Title:
Clone Machine
Category:
Websites / Utility
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Online Community / Platform
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Hi-Rez Studios & Rise Above The Disorder
Title:
Gamer Therapy
Category:
Online Community / Utility
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Online Advertising / Native Ads
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
SC Johnson, Ziploc
Title:
Leftover Recipes
Category:
Online Advertising / Display Ads
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Reddit
Title:
Up The Vote
Category:
Online Advertising / Display Ads
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Canon, USA
Title:
Long Live Love
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Gaming / Branded Games
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
JOB Rolling Papers
Title:
Made to Create
Category:
Craft / Art Direction
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Foot Locker
Title:
For the Love
Category:
Craft / Art Direction
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
General Motors Certified Pre-Owned
Title:
Certified Story Time- Hidden Camera Hunt
Category:
Craft / Writing
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
International Committee of the Red Cross
Title:
Liferun
Category:
Innovation & Transformation / Innovation in Interactive
Award:
2021 Interactive & Online Merit Award
Points:
3.00