The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Experiential & Immersive
Points: 90.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Customer Experience / CX
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Sound
Points: 30.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Brand Installations
Points: 21.00
Farewell, Work Holiday Parties
Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios Client: Miller Lite Category: Craft / Art Direction
Points: 21.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Craft / Dynamic Data Visualization
Points: 21.00
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami Client: Popeyes Louisiana Kitchen Category: Ecommerce
Points: 9.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Craft / Storytelling
Points: 9.00
The Match of Ages
Agency: We Believers / New York Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Be Kind Rewind: The Last Blockbuster on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
Lots of Joy
Agency: Momentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / Irvine Client: Walmart Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Events / Stunts / Competitions / Virtual - Pre-Recorded
Points: 3.00
Philly Series 5
Agency: GUT Agency / Miami + Philadelphia Cream Cheese / New York + Starcom Client: Philadelphia Cream Cheese Category: Ecommerce
Points: 3.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Brand Installations
Points: 3.00
The Unseen Ballet
Agency: VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York Client: Dell Technologies Category: Immersive Spaces
Points: 3.00
Alone with Me
Agency: Spotify In-House Client: Spotify Category: Craft / Dynamic Data Visualization
Points: 3.00
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Innovation & Transformation / Innovation in Experiential
Points: 3.00
Liferun
Agency: Wunderman Thompson / Seattle Client: International Committee of the Red Cross Category: Innovation & Transformation / Innovation in Experiential
Points: 3.00
Clone Machine
Agency: Leo Burnett / Chicago Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Littlest Bailout
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Looks Like You Need to Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Events / Stunts / Competitions / Virtual - Livestream
Points: 2.25
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Experiential & Immersive
Award:
2021 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
True Name
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Sound
Award:
2021 Experiential & Immersive Gold Pencil
Points:
30.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Installations
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Craft / Dynamic Data Visualization
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Ecommerce
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Craft / Storytelling
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Airbnb
Title:
Be Kind Rewind: The Last Blockbuster on Airbnb
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Walmart
Title:
Lots of Joy
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Events / Stunts / Competitions / Virtual - Pre-Recorded
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Philadelphia Cream Cheese
Title:
Philly Series 5
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Brand Installations
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Dell Technologies
Title:
The Unseen Ballet
Category:
Immersive Spaces
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Dynamic Data Visualization
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
International Committee of the Red Cross
Title:
Liferun
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Coors Light
Title:
Clone Machine
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00