The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Virtual Events - Livestream
Points: 45.00
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Craft / Art Direction
Points: 45.00
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Cultural Driver
Points: 45.00
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Cultural Driver
Points: 45.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Cross-Channel UX / UI / Digital / Physical
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
San Francisco Symphony Brand Identity
Agency: COLLINS + San Francisco Symphony Client: San Francisco Symphony Category: Branding / Identity System
Points: 45.00
Your Way, Way Better
Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Rebranding
Points: 45.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Service Design / Customer Experience (CX)
Points: 45.00
For Your Consideration
Agency: Saatchi & Saatchi / New York Client: Women in Film Category: Out of Home / Billboards & Transit
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Live Events
Points: 45.00
The Match of Ages
Agency: We Believers / New York Client: Corona Category: Experiential / Virtual Events
Points: 45.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Experiential / Customer Experience / CX
Points: 45.00
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Integrated Campaign
Points: 45.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Customer Experience / CX
Points: 45.00
Life Needs Truth
Agency: Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York Client: The New York Times Category: Television & VOD / Long Form - Single
Points: 45.00
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Television & VOD / Long Form - Single
Points: 45.00
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Products
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Brand Partnerships
Points: 45.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Integrated
Points: 45.00
Alone with Me
Agency: Spotify In-House Client: Spotify Category: Agency-Initiated & Originated Projects
Points: 45.00
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Agency-Initiated & Originated Projects
Points: 45.00
Search Black-owned
Agency: Google Brand Studio / San Francisco Client: Google Category: Social Impact
Points: 45.00
Best Enjoyed Vertically
Agency: SMUGGLER + DDB / Chicago Client: Starburst Swirlers Category: Online-only Video / Single
Points: 45.00
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Online-only Video / Single
Points: 45.00
Project Guideline
Agency: Google Creative Lab Client: Google Category: Experimental / Internal Projects / R&D
Points: 45.00
Life Needs Truth
Agency: Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch Client: The New York Times Category: Editing / Single
Points: 45.00
The Match of Ages
Agency: We Believers / New York Client: Corona Category: Editing / Single
Points: 45.00
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Editing / Single
Points: 45.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Use of Vertical Video
Points: 45.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Craft / Art Direction
Points: 45.00
Never Lost
Agency: Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York Client: Facebook Category: Use of Licensed Music
Points: 45.00
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Original Music / Score
Points: 45.00
Maurice and The Black Bear School
Agency: Droga5 / New York Client: Hennessy Category: Sound Mixing
Points: 45.00
Up The Vote
Agency: R/GA California / San Francisco Client: Reddit Category: Billboards & Transit / Series
Points: 45.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential & Installations / Brand Installations
Points: 45.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Craft / Art Direction
Points: 45.00
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Craft / Art Direction
Points: 45.00
Superb Owl
Agency: R/GA California / San Francisco Client: Reddit Category: Brand Voice
Points: 45.00
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Current Event Response
Points: 45.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Brand Partnerships
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Craft / Writing
Points: 45.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Print
Points: 45.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Social Post / Series
Points: 45.00
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Cultural Driver
Award:
2021 Cultural Driver Gold Pencil
Points:
45.00
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Cultural Driver
Award:
2021 Cultural Driver Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Alone with Me
Category:
Storytelling
Award:
2021 Creative Use of Data Gold Pencil
Points:
45.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2021 Digital Craft Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Digital Craft Gold Pencil
Points:
45.00
Client:
San Francisco Symphony
Title:
San Francisco Symphony Brand Identity
Category:
Branding / Identity System
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Your Way, Way Better
Category:
Branding / Rebranding
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
True Name
Category:
Service Design / Customer Experience (CX)
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
CNN
Title:
Donkey & Elephant
Category:
Craft / Animation
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Women in Film
Title:
For Your Consideration
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Live Events
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Corona
Title:
The Match of Ages
Category:
Experiential / Virtual Events
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
True Name
Category:
Experiential / Customer Experience / CX
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Integrated Campaign
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
True Name
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
The New York Times
Title:
Life Needs Truth
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Nike
Title:
You Can't Stop Us
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
True Name
Category:
Products
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Partnerships
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Alone with Me
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Gold Pencil
Points:
45.00
Client:
Verizon
Title:
The MET Unframed
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Gold Pencil
Points:
45.00
Client:
Google
Title:
Search Black-owned
Category:
Social Impact
Award:
2021 In-House Gold Pencil
Points:
45.00
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Google
Title:
Project Guideline
Category:
Experimental / Internal Projects / R&D
Award:
2021 IP & Products Gold Pencil
Points:
45.00
Client:
The New York Times
Title:
Life Needs Truth
Category:
Editing / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Corona
Title:
The Match of Ages
Category:
Editing / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Nike
Title:
You Can't Stop Us
Category:
Editing / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Use of Vertical Video
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Google
Title:
Look To Speak
Category:
Utility
Award:
2021 Mobile Gold Pencil
Points:
45.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Craft / Art Direction
Award:
2021 Mobile Gold Pencil
Points:
45.00
Client:
Facebook
Title:
Never Lost
Category:
Use of Licensed Music
Award:
2021 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Original Music / Score
Award:
2021 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Sound Mixing
Award:
2021 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Reddit
Title:
Up The Vote
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Gold Pencil
Points:
45.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Gold Pencil
Points:
45.00
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Craft / Art Direction
Award:
2021 Out of Home Gold Pencil
Points:
45.00
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Award:
2021 Out of Home Gold Pencil
Points:
45.00
Client:
Reddit
Title:
Superb Owl
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Current Event Response
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Partnerships
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Craft / Writing
Award:
2021 Print Gold Pencil
Points:
45.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Print
Award:
2021 Print Gold Pencil
Points:
45.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Social Post / Series
Award:
2021 Social Media Gold Pencil
Points:
45.00
