The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Audio
Points: 21.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential / Brand Installations
Points: 21.00
The Match of Ages
Agency: We Believers / New York Client: Corona Category: Experiential / Virtual Events - Livestream
Points: 21.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Craft / Art Direction
Points: 21.00
Superb Owl
Agency: R/GA California / San Francisco Client: Reddit Category: Creative Effectiveness / Consumer / Brand
Points: 21.00
You Can't Stop Sports
Agency: Wieden+Kennedy / Portland Client: Nike Category: Creative Effectiveness / Consumer / Brand
Points: 21.00
The Travis Scott Meal
Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group Client: McDonald's Category: Single Country or Region / Consumer / Brand
Points: 21.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Cross-Channel UX / UI / Digital / Physical
Points: 21.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Visual & Audio Craft / Music
Points: 21.00
ABCs of Survival
Agency: The Bloc / New York Client: National Black Child Development Institute Category: Editorial / Books
Points: 21.00
Flame, Your Way
Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Typography / Typeface Design
Points: 21.00
Alone with Me
Agency: Spotify In-House Client: Spotify Category: Data Visualization / Static or Dynamic
Points: 21.00
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Out of Home / Series
Points: 21.00
Merch Aid
Agency: R/GA / New York Client: Merch Aid Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami Client: Popeyes Louisiana Kitchen Category: Non-traditional & Guerrilla Marketing
Points: 21.00
Superb Owl
Agency: R/GA California / San Francisco Client: Reddit Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 21.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Brand Installations
Points: 21.00
Farewell, Work Holiday Parties
Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios Client: Miller Lite Category: Craft / Art Direction
Points: 21.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Craft / Dynamic Data Visualization
Points: 21.00
Maurice and The Black Bear School
Agency: Droga5 / New York + Moet Hennessy / New York + Wave Studios / New York + Somesuch / New York Client: Hennessy Category: Television & VOD / Long Form - Single
Points: 21.00
You Can't Stop Sports (Campaign)
Agency: Wieden+Kennedy / Portland Client: Nike Category: Television & VOD / Long Form - Series
Points: 21.00
Never Lost
Agency: Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York Client: Facebook Category: User-Generated Content
Points: 21.00
The Match of Ages
Agency: We Believers / New York Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
Instant Doctor
Agency: The Bloc / New York Client: Tribute Category: Film / Health & Wellness
Points: 21.00
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Brand Partnerships
Points: 21.00
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Brand Partnerships
Points: 21.00
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Online-only Video / Single
Points: 21.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Gaming / Branded Games
Points: 21.00
Certified Story Time- Super Fresh Granny
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago Client: General Motors Certified Pre-Owned Category: Craft / Writing
Points: 21.00
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York Client: Crayola Category: Physical Product
Points: 21.00
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco Client: Google / United Nations / Tribeca Enterprises Category: Writing / Single
Points: 21.00
Hunted
Agency: Electronic Arts + Motive Studios + Lucasfilm LTD Client: Star Wars: Squadrons Category: Animation / Single
Points: 21.00
Fantastic Voyage
Agency: 72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic Client: Adobe Photoshop Category: Visual Effects / Single
Points: 21.00
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Physical Product & Mobile Integration
Points: 21.00
Homes of the Whopper
Agency: DAVID / Miami + Unicorns & Unicorns / Los Angeles + Cosmo Street Editorial / Los Angeles Client: Burger King Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Events & Experiential
Points: 21.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Community Building
Points: 21.00
Cows' Menu
Agency: We Believers / New York Client: Burger King Global Category: Brand Transformation
Points: 21.00
Invisible Hate
Agency: 22Squared / Atlanta + NAACP Atlanta + Uppercut / New York + m ss ng p eces / New York Client: NAACP Atlanta Category: Events & Experiential
Points: 21.00
Pedestal Project
Agency: BBDO / New York Client: Color of Change Category: Active Engagement / Call to Action
Points: 21.00
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Active Engagement / Call to Action
Points: 21.00
#ZigTheRunway
Agency: Venables Bell + Partners + Reebok + Lumberyard + Wildlife LA Client: Reebok Category: Influencer Marketing / Multi-Channel
Points: 21.00
Wendy's. Now that you mention us.
Agency: VMLY&R / Kansas City + Spark Foundry / New York + Ketchum / Chicago + Wendy's Client: Wendy's Category: Innovation & Transformation / Innovation in Social Media
Points: 21.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Craft / Use of Technology
Points: 15.75
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Innovation & Transformation / Innovation in Design
Points: 14.00
America the Beautful
Agency: Publicis / New York + Publicis / Latvia + Citi / New York Client: Citibank Category: Music Adaptation / Instrumental
Points: 14.00
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Film / Pharma
Points: 10.50
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Cinematography / Single
Points: 10.50
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Audio
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Corona
Title:
The Match of Ages
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Reddit
Title:
Superb Owl
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Nike
Title:
You Can't Stop Sports
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
McDonald's
Title:
The Travis Scott Meal
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2021 Digital Craft Silver Pencil
Points:
21.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Visual & Audio Craft / Music
Award:
2021 Digital Craft Silver Pencil
Points:
21.00
Client:
National Black Child Development Institute
Title:
ABCs of Survival
Category:
Editorial / Books
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Flame, Your Way
Category:
Typography / Typeface Design
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Spotify
Title:
Alone with Me
Category:
Data Visualization / Static or Dynamic
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
UN Women
Title:
The UNSeen Story
Category:
Out of Home / Series
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Merch Aid
Title:
Merch Aid
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.00
Client:
Reddit
Title:
Superb Owl
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Installations
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Craft / Dynamic Data Visualization
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Nike
Title:
You Can't Stop Sports (Campaign)
Category:
Television & VOD / Long Form - Series
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Facebook
Title:
Never Lost
Category:
User-Generated Content
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Tribute
Title:
Instant Doctor
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.00
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Brand Partnerships
Award:
2021 Integrated Silver Pencil
Points:
21.00
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Brand Partnerships
Award:
2021 Integrated Silver Pencil
Points:
21.00
Client:
Apple
Title:
The whole working-from-home thing
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Silver Pencil
Points:
21.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Gaming / Branded Games
Award:
2021 Interactive & Online Silver Pencil
Points:
21.00
Client:
General Motors Certified Pre-Owned
Title:
Certified Story Time- Super Fresh Granny
Category:
Craft / Writing
Award:
2021 Interactive & Online Silver Pencil
Points:
21.00
Client:
Crayola
Title:
Colors of the World
Category:
Physical Product
Award:
2021 IP & Products Silver Pencil
Points:
21.00
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Writing / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Star Wars: Squadrons
Title:
Hunted
Category:
Animation / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Adobe Photoshop
Title:
Fantastic Voyage
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Physical Product & Mobile Integration
Award:
2021 Mobile Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Homes of the Whopper
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Events & Experiential
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Community Building
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Burger King Global
Title:
Cows' Menu
Category:
Brand Transformation
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
NAACP Atlanta
Title:
Invisible Hate
Category:
Events & Experiential
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Ally Financial
Title:
r/Bank
Category:
Social Post / Single
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Color of Change
Title:
Pedestal Project
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Reebok
Title:
#ZigTheRunway
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Wendy's
Title:
Wendy's. Now that you mention us.
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Craft / Use of Technology
Award:
2021 Social Media Silver Pencil
Points:
15.75
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Silver Pencil
Points:
14.00
Client:
Citibank
Title:
America the Beautful
Category:
Music Adaptation / Instrumental
Award:
2021 Music & Sound Craft Silver Pencil
Points:
14.00
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Film / Pharma
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
10.50
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
10.50
