The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
australia
Client
Title
Category
Award
Points
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Best of Direct Marketing
Points: 90.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Non-traditional & Guerrilla Marketing
Points: 45.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Promotional Items / Physical Products
Points: 45.00
Pitvertising
Agency: Clemenger BBDO / Sydney + PHD Content / Sydney Client: Rexona Category: Apparel
Points: 45.00
PLAY NZ
Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne Client: Tourism New Zealand Category: Livestream
Points: 21.00
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney Client: KFC Australia Category: Stunts & Activations
Points: 9.00
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Active Engagement / Call to Action
Points: 9.00
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia Client: KFC Australia Category: Utility / Ecommerce
Points: 9.00
Uber Eats No Repeats
Agency: Special / Sydney + Chee Productions + Revolver / Sydney + The Glue Society Client: Uber Eats Category: Innovation & Transformation / Innovation in Film
Points: 9.00
The Woman Behind the Voice
Agency: Wunderman Thompson / Sydney + Collider / Sydney Client: I Touch Myself Project Category: Influencer Marketing / Multi-Channel
Points: 3.00
Out Now
Agency: Leo Burnett / Australia Client: Bonds Category: Promotional Items / Physical Products
Points: 3.00
Disappearing Dracula
Agency: Wunderman Thompson / Perth Client: West Australian Ballet Category: Posters / Single
Points: 3.00
Heineken Zer0.0 Contact Bar
Agency: Momentum Worldwide Australia / Sydney + Red Havas / Sydney Client: Heineken 0.0 Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.00
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Aware Super Brand TVC
Agency: Squeak E. Clean Studios / Sydney + The Works / Sydney + ARC EDIT / Sydney + Scoundrel / Sydney Client: Aware Super Category: Sound Design
Points: 3.00
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Original Music / Song
Points: 3.00
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne Client: Bega B-Honey Category: Physical Product & Mobile Integration
Points: 3.00
Senior Constable Laurie Fox
Agency: McCann / Melbourne + T&DA + EXIT Films Client: Victoria Police Category: Visual Effects / Single
Points: 3.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Physical Product
Points: 3.00
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Customer Experience / CX
Points: 3.00
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne Client: Cadbury Caramilk Category: Websites / Ecommerce
Points: 3.00
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Innovation & Transformation / Innovation in Integrated
Points: 3.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Integrated Branding Campaign
Points: 3.00
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne Client: Bega B-Honey Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.00
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne Client: Bega B-Honey Category: Green Pencil
Points: 3.00
PLAY NZ
Agency: AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney Client: Tourism New Zealand Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Television & VOD / Long Form - Single
Points: 3.00
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Television & VOD / Short Form - Series
Points: 3.00
Carlton Zero - Rewrite The Rules
Agency: Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne Client: Carlton & United Breweries - Carlton Zero Category: Television & VOD / Short Form - Single
Points: 3.00
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne Client: Cadbury Caramilk Category: Ecommerce
Points: 3.00
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Customer Experience / CX
Points: 3.00
The Booster Tag
Agency: CHE Proximity / Australia + RACV + Guilty + TAC Client: RACV Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia Client: KFC Australia Category: Digital & Online / Ecommerce
Points: 3.00
Swintopia
Agency: Isobar / Melbourne + Swinburne University of Technology / Melbourne Client: Swinburne University of Technology Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Sloways
Agency: CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney Client: IAG/NRMA Insurance Category: Spatial Design / Wayfinding
Points: 3.00
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne Client: Bega B-Honey Category: Innovation & Transformation / Innovation in Digital Craft
Points: 3.00
When will she be right?
Agency: The Monkeys / Sydney + Rabbit / Sydney + Sonar Music / Sydney + ARC EDIT / Sydney Client: UN Women Australia Category: Single Country or Region / Non-Profit / Charity
Points: 3.00
Good Morning World
Agency: Special / Auckland + Special / Sydney + Sweetshop Client: Tourism New Zealand Category: Multi-Country or Global / Consumer / Brand
Points: 3.00
Starr Park
Agency: Biscuit Filmworks / Los Angeles + Revolver / Sydney Client: Brawl Stars Category: Craft / Art Direction
Points: 1.50
Crack Open Happy
Agency: The Martin Agency / Richmond + Flutter/Jacky Winter Group / Melbourne + Spang TV / Richmond Client: Happy Egg Category: Craft / Illustration
Points: 1.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Best of Direct Marketing
Award:
2021 Direct Marketing Best of Discipline Pencil
Points:
90.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Promotional Items / Physical Products
Award:
2021 Print Gold Pencil
Points:
45.00
Client:
Rexona
Title:
Pitvertising
Category:
Apparel
Award:
2021 Out of Home Gold Pencil
Points:
45.00
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Livestream
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
KFC Australia
Title:
Secret Menu
Category:
Stunts & Activations
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Samsung
Title:
Microcodes
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
KFC Australia
Title:
Secret Menu
Category:
Utility / Ecommerce
Award:
2021 Mobile Bronze Pencil
Points:
9.00
Client:
Uber Eats
Title:
Uber Eats No Repeats
Category:
Innovation & Transformation / Innovation in Film
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
I Touch Myself Project
Title:
The Woman Behind the Voice
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Bonds
Title:
Out Now
Category:
Promotional Items / Physical Products
Award:
2021 Print Merit Award
Points:
3.00
Client:
West Australian Ballet
Title:
Disappearing Dracula
Category:
Posters / Single
Award:
2021 Print Merit Award
Points:
3.00
Client:
Heineken 0.0
Title:
Heineken Zer0.0 Contact Bar
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Samsung
Title:
Microcodes
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Aware Super
Title:
Aware Super Brand TVC
Category:
Sound Design
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Flybuys
Title:
Give a Flybuys
Category:
Original Music / Song
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Physical Product & Mobile Integration
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Victoria Police
Title:
Senior Constable Laurie Fox
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Physical Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
Samsung
Title:
Microcodes
Category:
Customer Experience / CX
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Websites / Ecommerce
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Samsung
Title:
Microcodes
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Green Pencil
Award:
2021 Green Pencil Merit Award
Points:
3.00
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
Flybuys
Title:
Give a Flybuys
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Flybuys
Title:
Give a Flybuys
Category:
Television & VOD / Short Form - Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
Carlton & United Breweries - Carlton Zero
Title:
Carlton Zero - Rewrite The Rules
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Samsung
Title:
Microcodes
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
RACV
Title:
The Booster Tag
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
KFC Australia
Title:
Secret Menu
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Swinburne University of Technology
Title:
Swintopia
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Merit Award
Points:
3.00
Client:
IAG/NRMA Insurance
Title:
Sloways
Category:
Spatial Design / Wayfinding
Award:
2021 Design Merit Award
Points:
3.00
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Innovation & Transformation / Innovation in Digital Craft
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
UN Women Australia
Title:
When will she be right?
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Tourism New Zealand
Title:
Good Morning World
Category:
Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
3.00
Client:
Brawl Stars
Title:
Starr Park
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
1.50