The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
brazil
Client
Title
Category
Award
Points
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Visual & Audio Craft / Sound
Points: 25.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Events / Stunts / Competitions
Points: 25.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Innovation in Out of Home
Points: 25.0
Algorithm of Life
Agency: Africa / Sao Paulo Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting
Points: 15.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Innovation in Out of Home
Points: 15.0
Necessary Discounts
Agency: Africa / Sao Paulo Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization
Points: 15.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Non-traditional & Guerrilla Marketing
Points: 15.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Items
Points: 15.0
History Blocks
Agency: Africa / Sao Paulo Client: Unesco Category: Games / Digital & Physical
Points: 15.0
The Beatbox Catalogue
Agency: Artplan / São Paulo + Play It Again / São Paulo Client: Etna Category: Use of Music / Original Music
Points: 10.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration
Points: 10.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Pet-Commerce
Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Utility / E-Commerce
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Craft / Use of Technology
Points: 10.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Non-traditional & Guerrilla Marketing
Points: 10.0
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Long Form Video / Campaign / Series / Episodic
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Pet-Commerce
Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Websites / E-Commerce
Points: 10.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Typography / Dynamic / In Motion
Points: 10.0
The Beer Behind Sports
Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Innovation in Print
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration
Points: 2.0
You Are Not Alone
Agency: Wunderman Thompson / São Paulo Client: Instituto Avon Category: Craft / Writing
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction
Points: 2.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Promotional Items / Physical Products
Points: 2.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Promotional Items / Physical Products
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Posters / Campaign
Points: 2.0
1 minute 46 seconds
Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo Client: Hospital Leforte Category: Film / Health & Wellness
Points: 2.0
Shine Your Own Way
Agency: Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP Client: Bradesco Category: Craft - Animation / Single
Points: 2.0
It's Between You
Agency: AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park Client: WhatsApp Category: Craft - Direction / Single
Points: 2.0
#GoEqual
Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Community Building
Points: 2.0
#GoEqual
Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Influencer Marketing / Single Channel
Points: 2.0
We All Can Take Care
Agency: Ogilvy Brasil / São Paulo Client: Hasbro Category: Social Post / Single
Points: 2.0
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Brand Installations
Points: 2.0
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Innovation in Radio & Audio
Points: 2.0
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Craft / Sound Design
Points: 2.0
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Custom Content
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Innovation in Out of Home
Points: 2.0
Without a Ramp Sidewalk is a Wall
Agency: HAVASPLUS / São Paulo + ONG Movimento SuperAção / São Paulo Client: Movimento SuperAção Category: Innovation in Out of Home
Points: 2.0
Play Rock'n'Roll
Agency: AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo Client: Kiss FM Category: Craft / Illustration
Points: 2.0
You Are Not Alone
Agency: Wunderman Thompson / São Paulo Client: Instituto Avon Category: Craft / Writing
Points: 2.0
Impossible Mascots
Agency: WMcCann / SÃO PAULO + MediaMonks / São Paulo Client: Mastercard Category: Experiential & Installations / Experiential & Immersive
Points: 2.0
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Experiential & Installations / Brand Installations
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Billboards & Transit / Campaign
Points: 2.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo Client: Nike Category: Utility / E-Commerce
Points: 2.0
TrueVW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo Client: Volkswagen Category: Online Films & Video / Pre-Roll - Campaign
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Out of Home / Billboards & Transit
Points: 2.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Product
Points: 2.0
1 minute 46 seconds
Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo Client: Hospital Leforte Category: Craft / Art Direction
Points: 2.0
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Experiential / Brand Installations
Points: 2.0
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Visual & Audio Craft / Sound
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Innovation in Out of Home
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
SAP Brazil / Amazon Web Services (AWS)
Title:
Algorithm of Life
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Innovation in Out of Home
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Penguin Books' Companhia das Letras
Title:
Necessary Discounts
Category:
Craft / Data-Driven Personalization
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Physical Items
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Unesco
Title:
History Blocks
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Etna
Title:
The Beatbox Catalogue
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Art Direction
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Petz
Title:
Pet-Commerce
Category:
Utility / E-Commerce
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Long Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Petz
Title:
Pet-Commerce
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Typography / Dynamic / In Motion
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Print
Award:
2020 Print Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Award:
2020 Print Merit Award
Points:
2.0
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Award:
2020 Print Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Art Direction
Award:
2020 Print Merit Award
Points:
2.0
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Promotional Items / Physical Products
Award:
2020 Print Merit Award
Points:
2.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Promotional Items / Physical Products
Award:
2020 Print Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Hospital Leforte
Title:
1 minute 46 seconds
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Bradesco
Title:
Shine Your Own Way
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
WhatsApp
Title:
It's Between You
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Hasbro
Title:
We All Can Take Care
Category:
Social Post / Single
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Craft / Sound Design
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Custom Content
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Movimento SuperAção
Title:
Without a Ramp Sidewalk is a Wall
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Kiss FM
Title:
Play Rock'n'Roll
Category:
Craft / Illustration
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Mastercard
Title:
Impossible Mascots
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Utility / E-Commerce
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Volkswagen
Title:
TrueVW
Category:
Online Films & Video / Pre-Roll - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Hospital Leforte
Title:
1 minute 46 seconds
Category:
Craft / Art Direction
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
