The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
canada
Client
Title
Category
Award
Points
Project Understood
Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto Client: Canadian Down Syndrome Society Category: Multi-Country or Global / Non-Profit / Charity
Points: 45.00
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: User-Generated Content
Points: 45.00
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Effectiveness / Consumer / Brand
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Magazine / Series
Points: 30.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Billboards & Transit
Points: 30.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Points: 30.00
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Promotional Items / Physical Products
Points: 21.00
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Promotional / Collateral Items
Points: 21.00
Living Radars
Agency: lg2 / Québec + Touché! + BLVD Client: Société de l'assurance automobile du Québec Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.00
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: User-Generated Content
Points: 21.00
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Physical Products
Points: 21.00
Heinz on Film
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: User-Generated Content
Points: 21.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto Client: Canadian Women’s Foundation Category: Cultural Driver
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Billboards & Transit / Series
Points: 14.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Casting
Points: 14.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Craft / Use of Visuals
Points: 14.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Television & VOD / Short Form - Single
Points: 14.00
You Choose What They Chew
Agency: Leo Burnett / Toronto Client: Milk-bone Category: Magazine / Series
Points: 9.00
The Carbon-Neutral Net
Agency: TAXI / TYPE1 / Toronto Client: Volkswagen Category: Websites
Points: 9.00
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Billboards & Transit / Series
Points: 9.00
Baby Proof Spotify Ads
Agency: Rethink + IKEA Canada / Toronto Client: IKEA Canada Category: Online / Streaming Audio Advertising
Points: 9.00
Publicly Traded
Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Digital / Web & Mobile
Points: 9.00
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Games
Points: 9.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Active Engagement / Call to Action
Points: 9.00
Make It Canadian
Agency: Rethink + Molson Canadian / Toronto Client: Molson Canadian Category: Brand Partnerships
Points: 9.00
Make It Canadian
Agency: Rethink + Molson Canadian / Toronto Client: Molson Canadian Category: Brand Partnerships
Points: 9.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Health & Wellness
Points: 6.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Points: 6.00
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Points: 4.50
The street doesn't come with instructions
Agency: Publicis / Montréal Client: Dans la rue / In the street Category: Craft / Illustration
Points: 3.00
Build the Vote
Agency: Sid Lee / Montreal Client: Rock the Vote Category: Single Country or Region / Non-Profit / Charity
Points: 3.00
Robin Hood Flour
Agency: Leo Burnett / Toronto + The J.M. Smucker Co. / Canada Client: Robin Hood Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Canadian Women’s Foundation + Bolt Content / Toronto Client: Canadian Women’s Foundation Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal Client: Amnesty International Category: Newspaper / Series
Points: 3.00
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Posters / Single
Points: 3.00
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Posters / Series
Points: 3.00
Publicly Traded
Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Real-Time
Points: 3.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Online Films & Video / Short Form - Single
Points: 3.00
Heinz on Film
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Online Advertising / Native Ads
Points: 3.00
Door Exit Warning System
Agency: TAXI Canada / Montreal Client: Audi Canada Category: Craft / Illustration
Points: 3.00
Publicly Traded
Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Creative Use of Data
Points: 3.00
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Physical Items
Points: 3.00
Catch The Scam
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing Client: HomeEquity Bank Category: Online-only Video / Series
Points: 3.00
SickKids VS. One Million Strong
Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto Client: SickKids Foundation Category: Online Films & Video / Pre-Roll - Single
Points: 3.00
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto Client: HomeEquity Bank Category: Experiential / Virtual Events
Points: 3.00
Reflection
Agency: lg2 / Montreal + Société de sauvetage / Lifesaving Society / Montreal Client: Société de sauvetage / Lifesaving Society Category: Low Budget / Under 50K Budget
Points: 3.00
Heinz on Film
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Digital & Online / Social Media Post - Single
Points: 3.00
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Multi-Country or Global / Non-Profit / Charity
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Magazine / Series
Award:
2021 Print Gold Pencil
Points:
30.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
30.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Gold Pencil
Points:
30.00
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Promotional Items / Physical Products
Award:
2021 Print Silver Pencil
Points:
21.00
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Promotional / Collateral Items
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Société de l'assurance automobile du Québec
Title:
Living Radars
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Physical Products
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
User-Generated Content
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Cultural Driver
Award:
2021 Cultural Driver Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Silver Pencil
Points:
14.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Casting
Award:
2021 Moving Image Craft Silver Pencil
Points:
14.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Use of Visuals
Award:
2021 Social Media Silver Pencil
Points:
14.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Silver Pencil
Points:
14.00
Client:
Milk-bone
Title:
You Choose What They Chew
Category:
Magazine / Series
Award:
2021 Print Bronze Pencil
Points:
9.00
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Websites
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
IKEA Canada
Title:
Baby Proof Spotify Ads
Category:
Online / Streaming Audio Advertising
Award:
2021 Radio & Audio Bronze Pencil
Points:
9.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Games
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Brand Partnerships
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Brand Partnerships
Award:
2021 Integrated Bronze Pencil
Points:
9.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
6.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Bronze Pencil
Points:
6.00
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Creative Use of Data Bronze Pencil
Points:
4.50
Client:
Dans la rue / In the street
Title:
The street doesn't come with instructions
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.00
Client:
Rock the Vote
Title:
Build the Vote
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Robin Hood
Title:
Robin Hood Flour
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Merit Award
Points:
3.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Amnesty International
Title:
Write for Rights
Category:
Newspaper / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Atkin Guitars
Title:
Character
Category:
Magazine / Single
Award:
2021 Print Merit Award
Points:
3.00
Client:
Atkin Guitars
Title:
Handmade
Category:
Magazine / Single
Award:
2021 Print Merit Award
Points:
3.00
Client:
McDonald's Canada
Title:
Moving Day
Category:
Posters / Single
Award:
2021 Print Merit Award
Points:
3.00
Client:
McDonald's Canada
Title:
Moving Day
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Real-Time
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Online Films & Video / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
Online Advertising / Native Ads
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Audi Canada
Title:
Door Exit Warning System
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Creative Use of Data
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
HomeEquity Bank
Title:
Catch The Scam
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
SickKids Foundation
Title:
SickKids VS. One Million Strong
Category:
Online Films & Video / Pre-Roll - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
HomeEquity Bank
Title:
World’s Oldest E-sports Team
Category:
Experiential / Virtual Events
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Société de sauvetage / Lifesaving Society
Title:
Reflection
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.00
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
Digital & Online / Social Media Post - Single
Award:
2021 Direct Marketing Merit Award
Points:
3.00
