The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
germany
Client
Title
Category
Award
Points
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation in Design
Points: 25.0
No need to fly – around the world in Germany
Agency: Ogilvy / Germany Client: German Rail Category: Use of Technology
Points: 25.0
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Integrated Digital & Physical Product
Points: 25.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Craft / Use of Music
Points: 25.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Social Channel
Points: 25.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Innovation in Social Media
Points: 25.0
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Products
Points: 25.0
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital / Use of Technology
Points: 25.0
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation in Health & Wellness
Points: 25.0
Münchner Philharmoniker "The logo behind the logo"
Agency: Kolle Rebbe GmbH / Korefe / Hamburg Client: Münchner Philharmoniker Category: Branding / Logo
Points: 15.0
"9.58 seconds - the world's fastest annual report"
Agency: Publicis Pixelpark / Erlangen/Hamburg Client: Puma SE Category: Branding / Corporate Communications
Points: 15.0
ReArranged
Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Promotional / Posters - Extended Series
Points: 15.0
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich Client: Beck's Category: Promotional / Collateral Items
Points: 15.0
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich Client: Beck's Category: Packaging / Specialty
Points: 15.0
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Websites / E-Commerce
Points: 15.0
The remarkable Katherine
Agency: DDB Group Germany / Düsseldorf Client: STABILO International GmbH Category: Publishing / Magazine - Single
Points: 15.0
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Publishing / Magazine - Campaign
Points: 15.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Online / Streaming Audio
Points: 15.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Experiential Radio & Audio
Points: 15.0
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin Client: HORNBACH Baumarkt AG Category: Branding / Branded Item
Points: 10.0
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Promotional / Print Advertisements
Points: 10.0
ReArranged
Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Promotional / Print Advertisements
Points: 10.0
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Craft / Animation
Points: 10.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Audio
Points: 10.0
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich Client: Reporters Without Borders Category: Publishing / Newspaper - Campaign
Points: 10.0
The Insect Concerto
Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential Radio & Audio
Points: 10.0
Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg Client: Goldeimer gemeinnützige GmbH Category: Events & Experiential
Points: 10.0
Repicturing Homeless
Agency: Havas Germany / Düsseldorf Client: Getty Images Deutschland / fiftyfifty (magazine from homeless people) Category: Reputation Management
Points: 10.0
discovering hands - The Blind see more.
Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf Client: discovering hands Category: Branding / Identity System
Points: 2.0
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich Client: Reporters Without Borders Category: Typography / Typeface Design
Points: 2.0
Bundesverband "Das frühgeborene Kind" "Early Type"
Agency: Kolle Rebbe GmbH / Hamburg Client: Bundesverband "Das frühgeborene Kind" e.V. Category: Typography / Dynamic / In Motion
Points: 2.0
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Promotional / Posters - Series
Points: 2.0
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin Client: HORNBACH Baumarkt AG Category: Promotional / Booklets & Brochures
Points: 2.0
Stop The Water While Using Me! "Washazine"
Agency: Kolle Rebbe GmbH / Korefe / Hamburg Client: Stop The Water While Using Me! Category: Promotional / Booklets & Brochures
Points: 2.0
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Experiential / Environmental / Out of Home - Series
Points: 2.0
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Experiential / Environmental / Wayfinding
Points: 2.0
ReArranged
Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Art Direction
Points: 2.0
ReArranged
Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Photography
Points: 2.0
Scars of Democracy
Agency: SERVICEPLAN GERMANY / Munich Client: STROKE Art Fair Category: Websites
Points: 2.0
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Websites
Points: 2.0
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Innovation in Interactive
Points: 2.0
The Insect Concerto
Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Audio
Points: 2.0
Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg Client: Goldeimer gemeinnützige GmbH Category: Experiential / Live Events
Points: 2.0
The Insect Concerto
Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential / Live Events
Points: 2.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Innovation in Branded Entertainment
Points: 2.0
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin Client: HORNBACH Baumarkt AG Category: Physical Product
Points: 2.0
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin Client: HORNBACH Baumarkt AG Category: Physical Items
Points: 2.0
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Out of Home / Billboards & Transit
Points: 2.0
Adoptify
Agency: SERVICEPLAN Group / Munich Client: Tierschutzverein München e.V. Category: Digital & Online / Banners & Pop-ups
Points: 2.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Innovation in Design
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
German Rail
Title:
No need to fly – around the world in Germany
Category:
Use of Technology
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Integrated Digital & Physical Product
Award:
2019 Intellectual Property Gold Pencil
Points:
25.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Craft / Use of Music
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Social Channel
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Innovation in Social Media
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Products
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Digital / Use of Technology
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Innovation in Health & Wellness
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Münchner Philharmoniker
Title:
Münchner Philharmoniker "The logo behind the logo"
Category:
Branding / Logo
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Puma SE
Title:
"9.58 seconds - the world's fastest annual report"
Category:
Branding / Corporate Communications
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Promotional / Posters - Extended Series
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Beck's
Title:
Le Beck's: The legendary beer can
Category:
Promotional / Collateral Items
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Beck's
Title:
Le Beck's: The legendary beer can
Category:
Packaging / Specialty
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Websites / E-Commerce
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
STABILO International GmbH
Title:
The remarkable Katherine
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Publishing / Magazine - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Online / Streaming Audio
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Experiential Radio & Audio
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Branding / Branded Item
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Promotional / Print Advertisements
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Promotional / Print Advertisements
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Craft / Animation
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Audio
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Experiential Radio & Audio
Award:
2019 Radio & Audio Bronze Pencil
Points:
10.0
Client:
Goldeimer gemeinnützige GmbH
Title:
Shitty Paper – Made from hate
Category:
Events & Experiential
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Getty Images Deutschland / fiftyfifty (magazine from homeless people)
Title:
Repicturing Homeless
Category:
Reputation Management
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
discovering hands
Title:
discovering hands - The Blind see more.
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Typography / Typeface Design
Award:
2019 Design Merit Award
Points:
2.0
Client:
Bundesverband "Das frühgeborene Kind" e.V.
Title:
Bundesverband "Das frühgeborene Kind" "Early Type"
Category:
Typography / Dynamic / In Motion
Award:
2019 Design Merit Award
Points:
2.0
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Promotional / Posters - Series
Award:
2019 Design Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Promotional / Booklets & Brochures
Award:
2019 Design Merit Award
Points:
2.0
Client:
Stop The Water While Using Me!
Title:
Stop The Water While Using Me! "Washazine"
Category:
Promotional / Booklets & Brochures
Award:
2019 Design Merit Award
Points:
2.0
Client:
MINI
Title:
The Shortcut Billboards
Category:
Experiential / Environmental / Out of Home - Series
Award:
2019 Design Merit Award
Points:
2.0
Client:
MINI
Title:
The Shortcut Billboards
Category:
Experiential / Environmental / Wayfinding
Award:
2019 Design Merit Award
Points:
2.0
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Photography
Award:
2019 Design Merit Award
Points:
2.0
Client:
STROKE Art Fair
Title:
Scars of Democracy
Category:
Websites
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Websites
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Audio
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Goldeimer gemeinnützige GmbH
Title:
Shitty Paper – Made from hate
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Physical Product
Award:
2019 Intellectual Property Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
MINI
Title:
The Shortcut Billboards
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Tierschutzverein München e.V.
Title:
Adoptify
Category:
Digital & Online / Banners & Pop-ups
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Points:
2.0
