The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
japan
Client
Title
Category
Award
Points
GRAVITY CAT
Agency: HAKUHODO Inc. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo Client: Sony Interactive Entertainment Category: Craft - Direction / Direction - Single
Points: 25.0
The Washi Lingerie Poster
Agency: HAKUHODO Inc. / TOKYO Client: RC Corp. France-Japon Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK Client: Honda Motor Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Series
Points: 25.0
mt ex 3331
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Points: 25.0
Life is electric
Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Packaging / Specialty
Points: 25.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System
Points: 25.0
TON-TON VOICE SUMO
Agency: DENTSU INC. / Tokyo Client: Geriatric health services facility HITORIZAWA Category: Innovation in UX / UI / Single Channel
Points: 15.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Craft / Use of Digital Technology - Single or Campaign
Points: 15.0
Specimens of Crossing
Agency: Toppan Printing Co.,Ltd. / Tokyo Client: Toppan Printing Co.,Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Points: 15.0
PRINT TRIAL
Agency: Hakuhodo Inc. / Tokyo Client: SHOEI Category: Craft / Printing & Paper Craft - Single or Series
Points: 15.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Series
Points: 15.0
Aging=Passage of Time
Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Illustration - Single or Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series
Points: 15.0
Eight: Business Cards
Agency: Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo Client: Sansan, Inc. Category: Motion Graphics / Single
Points: 15.0
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo Client: Amazon Japan G.K. Category: Immersive / Environmental / Indoor Spaces
Points: 15.0
mt × vitra
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Points: 15.0
face
Agency: Hakuhodo Inc. / Tokyo Client: Comexposium Japan K.K. Category: Promotional / Posters - Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Posters - Series
Points: 15.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Points: 15.0
BIHAKU WATANABE CO., LTD.
Agency: AD&D / Tokyo Client: BIHAKU WATANABE CO., LTD. Category: Promotional / Posters - Series
Points: 15.0
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo Client: Amazon Japan G.K. Category: Branding / Brand Installations
Points: 15.0
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo Client: The END ALS Association Category: Branding / Brand Installations
Points: 15.0
PPAP LIVE @ YOUTUBE FANFEST
Agency: PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO Client: Google Inc. Category: Craft - Innovation in Moving Image Craft / Visual
Points: 10.0
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Physical Product
Points: 10.0
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Ambient / Immersive / Digital Installations
Points: 10.0
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Agency: DENTSU INC. / Tokyo Client: Beatink Inc / Opal Limited Category: Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Series
Points: 10.0
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE
Agency: Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series
Points: 10.0
NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo Client: NIHON UNIVERSITY COLLEGE OF ART Category: Motion Graphics / Single
Points: 10.0
Okayama Destination Campaign
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Points: 10.0
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo Client: Nikkei Inc. Category: Promotional / Promotional Items - Single or Series
Points: 10.0
NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo Client: NIHON UNIVERSITY COLLEGE OF ART Category: Promotional / Posters - Series
Points: 10.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Promotional / Posters - Series
Points: 10.0
Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co., Ltd. Category: Branding / Brand Books / Identity Guidelines
Points: 10.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Collateral Item - Single
Points: 10.0
JAPAN - Where tradition meets the future
Agency: ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo Client: Japan National Tourism Organization Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Making of Björk Digital
Agency: DENTSU INC. / Tokyo Client: One Little Indian Records Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
JAPAN - Where tradition meets the future
Agency: ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo Client: Japan National Tourism Organization Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
JAPAN - Where tradition meets the future
Agency: ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo Client: Japan National Tourism Organization Category: Craft - Editing / Editing - Single
Points: 5.0
+MET PROJECT
Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo Client: TANIZAWA Category: Events & Experiential
Points: 5.0
MUSEUM IN THE CLOUD
Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo Client: All Nippon Airways Category: Craft / Information Architecture
Points: 5.0
PERSONAL INNOVATION ACT
Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO Client: SOFTBANK CORP. Category: Cross-Channel / Digital Cross-Channel
Points: 5.0
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Mobile / User Experience
Points: 5.0
M.W.
Agency: PARTY / Tokyo + BIRDMAN / Tokyo + TASKO inc. / Tokyo + GEEK PICTURES INC. / Tokyo Client: YKK AP Category: Innovation in Responsive Environments
Points: 5.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
Points: 5.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Campaign
Points: 5.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Client:
Sony Interactive Entertainment
Title:
GRAVITY CAT
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
RC Corp. France-Japon
Title:
The Washi Lingerie Poster
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex 3331
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Packaging / Specialty
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Branding / Identity System
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Geriatric health services facility HITORIZAWA
Title:
TON-TON VOICE SUMO
Category:
Innovation in UX / UI / Single Channel
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Toppan Printing Co.,Ltd.
Title:
Specimens of Crossing
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
SHOEI
Title:
PRINT TRIAL
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
SHISEIDO CO., LTD.
Title:
Aging=Passage of Time
Category:
Craft / Photography - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Sansan, Inc.
Title:
Eight: Business Cards
Category:
Motion Graphics / Single
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt × vitra
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Comexposium Japan K.K.
Title:
face
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
BIHAKU WATANABE CO., LTD.
Title:
BIHAKU WATANABE CO., LTD.
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
The END ALS Association
Title:
Still Life
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Google Inc.
Title:
PPAP LIVE @ YOUTUBE FANFEST
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Physical Product
Award:
2017 Intellectual Property Bronze Pencil
Points:
10.0
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Beatink Inc / Opal Limited
Title:
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
ISSEY MIYAKE INC.
Title:
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Motion Graphics / Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
Okayama Destination Campaign
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Promotional / Posters - Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Posters - Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Branding / Brand Books / Identity Guidelines
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Branding / Collateral Item - Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Japan National Tourism Organization
Title:
JAPAN - Where tradition meets the future
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
One Little Indian Records
Title:
Making of Björk Digital
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Japan National Tourism Organization
Title:
JAPAN - Where tradition meets the future
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Japan National Tourism Organization
Title:
JAPAN - Where tradition meets the future
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
TANIZAWA
Title:
+MET PROJECT
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
All Nippon Airways
Title:
MUSEUM IN THE CLOUD
Category:
Craft / Information Architecture
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
SOFTBANK CORP.
Title:
PERSONAL INNOVATION ACT
Category:
Cross-Channel / Digital Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
YKK AP
Title:
M.W.
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
