The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
japan
Client
Title
Category
Award
Points
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Cinematography / Single
Points: 10.50
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Creative Use of Data
Points: 9.00
ProPILOT GOLF BALL
Agency: TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo Client: Nissan Motor Co., Ltd. Category: Craft / Use of Technology
Points: 9.00
Panda Teleportation via Newspaper
Agency: Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo Client: Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS
Agency: Sony Music Solutions / Tokyo Client: B.LEAGUE(Japan Professional Basketball League) Category: Craft / Illustration
Points: 3.00
Behind the Mac—Students
Agency: TBWA\Media Arts Lab / Tokyo Client: Apple, Inc. Category: Billboards & Transit / Series
Points: 3.00
TUNA SCOPE 2020
Agency: Dentsu Inc. / Tokyo Client: Kura Sushi, Inc. Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Craft / Use of Technology
Points: 3.00
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Craft / Use of Technology
Points: 3.00
IKEA imma Harajuku
Agency: Wieden+Kennedy / Tokyo + Aww Inc. / Tokyo + Maxilla / Tokyo Client: IKEA Japan Category: Brand Installations
Points: 3.00
mt art project
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
BORN FROM WRC GR YARIS
Agency: Dentsu Inc. / Tokyo + ADBRAIN / Tokyo + PICT INC. / Tokyo Client: Toyota Motor Corporation Category: Craft / Photography
Points: 3.00
mt art project
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Spatial Design / Experiential & Immersive
Points: 3.00
Book Box
Agency: Shun Morikawa / Sapporo + HACOYA / Sapporo + Hajime Nohara / Sapporo + HOKKAI SHIKOHSHA co.,ltd. / Sapporo Client: HACOYA Category: Promotional / Booklets & Brochures
Points: 3.00
DROPHINS
Agency: drawrope / Iwakura Client: THE TOWER HOTEL NAGOYA Category: Typography / Static
Points: 3.00
Upstream
Agency: RadicalMedia / New York + Dentsu Inc. / Tokyo + Saatchi & Saatchi / El Segundo + Toyota / Plano, TX Client: Toyota Motor Corporation / Toyota Motor North America Category: Television & VOD / Long Form - Single
Points: 0.75
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
10.50
Client:
IBM
Title:
Second Life
Category:
Creative Use of Data
Award:
2021 Digital Craft Bronze Pencil
Points:
9.00
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT GOLF BALL
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN
Title:
Panda Teleportation via Newspaper
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Print Merit Award
Points:
3.00
Client:
B.LEAGUE(Japan Professional Basketball League)
Title:
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Behind the Mac—Students
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Kura Sushi, Inc.
Title:
TUNA SCOPE 2020
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
LIFULL
Title:
Bamboo Sweets
Category:
Physical Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
IKEA Japan
Title:
IKEA imma Harajuku
Category:
Brand Installations
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt art project
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Toyota Motor Corporation
Title:
BORN FROM WRC GR YARIS
Category:
Craft / Photography
Award:
2021 Design Merit Award
Points:
3.00
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt art project
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Merit Award
Points:
3.00
Client:
KINTO
Title:
BONBO
Category:
Packaging / Mass-market
Award:
2021 Design Merit Award
Points:
3.00
Client:
abunotsuru
Title:
MIYOSHI HANA
Category:
Packaging / Mass-market
Award:
2021 Design Merit Award
Points:
3.00
Client:
HACOYA
Title:
Book Box
Category:
Promotional / Booklets & Brochures
Award:
2021 Design Merit Award
Points:
3.00
Client:
THE TOWER HOTEL NAGOYA
Title:
DROPHINS
Category:
Typography / Static
Award:
2021 Design Merit Award
Points:
3.00