The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
united kingdom
Client
Title
Category
Award
Points
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Sustainability in Design / Single or Campaign
Points: 25.0
Sneakerpedia
Agency: SapientNitro / London Client: Foot Locker Europe Category: Websites / Social Networks/Community
Points: 25.0
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Gaming / Online gaming
Points: 25.0
Passport Stamps
Agency: RKCR Y&R / London Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Walk of Shame
Agency: DDB UK / LONDON Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 15.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Content / Cinema
Points: 15.0
Sneakerpedia
Agency: SapientNitro / London Client: Foot Locker Europe Category: Brand Transformation / Single
Points: 15.0
ASOS Urban Tour
Agency: BBH LONDON / London Client: ASOS Category: Broadcast Design / Campaign
Points: 15.0
John Lewis Banners
Agency: Digital Production Company: unit9 / London Client: Adam&Eve Category: Interactive Advertising / Banners - Dynamic - Single
Points: 15.0
Skittles Super Mega Rainbow Updater
Agency: TBWA / London Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
BHF - Vinnie
Agency: Grey London / London Client: The British Heart Foundation Category: Online Films & Video / Public Service/Non-Profit
Points: 15.0
Heineken Star Player
Agency: AKQA / London Client: Heineken Category: Mobile Applications/Sites / Branded Games
Points: 15.0
Skittles Super Mega Rainbow Updater
Agency: TBWA / London Client: Wrigley Category: Social Media / Best Use of Social Media
Points: 15.0
Tea
Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
Points: 10.0
Aldi Like Brands
Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Walk of Shame
Agency: DDB UK / LONDON Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Points: 10.0
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
Points: 10.0
BHF - Angina Monologues
Agency: Grey London / London Client: The British Heart Foundation Category: Television / Specials or one-time screenings
Points: 10.0
Summer Sale
Agency: DDB UK / LONDON Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Oxford Circus
Agency: BBH LONDON / London Client: Google Category: Out Of Home / Billboards - Single
Points: 5.0
GUINNESS XMAS CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Category: Out Of Home / Billboards - Campaign
Points: 5.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Public Service / Outdoor and Posters - Single
Points: 5.0
Sending the unthinkable
Agency: RAPP / London Client: NSPCC Category: Public Service / Collateral - Single
Points: 5.0
Life Story
Agency: BBH LONDON / London Client: Banardos Category: Public Service / Television - Single
Points: 5.0
Big Day
Agency: BBH LONDON / London Client: Weetabix Category: Consumer Television / 60 Second - Single
Points: 5.0
Kitchen
Agency: Saatchi & Saatchi / London Client: Kerry Foods Category: Consumer Television / :30/:25 - Single
Points: 5.0
The Long Wait
Agency: adam&eve / London Client: John Lewis Partnership Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 5.0
1 Million Kids Challenge
Agency: Abbott Mead Vickers BBDO / London Client: Sainsbury's Category: Non-Broadcast / Online
Points: 5.0
BHF - Vinnie
Agency: Grey London / London Client: The British Heart Foundation Category: Non-Broadcast / Online
Points: 5.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Non-Broadcast / Offline
Points: 5.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Innovation in Advertising / Single or Campaign
Points: 5.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
Points: 5.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Experiential Advertising / Installations
Points: 5.0
Predictions
Agency: OgilvyOne London / London Client: IBM Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 5.0
Step Together
Agency: BBH LONDON / London Client: Johnnie Walker Category: Consumer Television / Over 60 second - Single
Points: 5.0
Jamal Edwards
Agency: BBH LONDON / London Client: Google Chrome Category: Consumer Television / Over 60 second - Single
Points: 5.0
Boyband
Agency: BBH LONDON / London Client: Yeo Valley Category: Consumer Television / Over 60 second - Single
Points: 5.0
What Britain Loves
Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Consumer Television / Over 60 second - Single
Points: 5.0
BHF - Vinnie
Agency: Grey London / London Client: The British Heart Foundation Category: Branded Content / Online
Points: 5.0
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Branded Content / Games
Points: 5.0
Grenade
Agency: Ogilvy & Mather / London Client: War Child Category: Collateral Design / Posters - Single
Points: 5.0
Balloons
Agency: Ogilvy & Mather / London Client: War Child Category: Craft / Photography in Design - Campaign
Points: 5.0
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Websites / Branded Games
Points: 5.0
Champion of the Playground
Agency: BBH LONDON / London Client: Fruitshoot Category: Websites / Branded Games
Points: 5.0
Being Henry
Agency: The Brooklyn Brothers, Less Rain, Somesuch & Co / London Client: Land Rover Category: Websites / Durable Goods
Points: 5.0
Infi-Knit
Agency: LBi / London Client: Macmillan Category: Websites / Public Service/Non-Profit
Points: 5.0
Absolut Blank Live
Agency: The Mill Digital / London Client: PERNOD RICARD Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
BBC Philharmonic Maestro
Agency: magneticNorth (mN) / Manchester Client: BBC R&D, North Lab Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Sustainability in Design / Single or Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Land Rover
Title:
Passport Stamps
Category:
Newspaper / Full Page or Spread - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Content / Cinema
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Brand Transformation / Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
ASOS
Title:
ASOS Urban Tour
Category:
Broadcast Design / Campaign
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
ASOS
Title:
Urban Tour
Category:
Websites / E-Commerce
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Adam&Eve
Title:
John Lewis Banners
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Wrigley
Title:
Skittles Super Mega Rainbow Updater
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Online Films & Video / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Heineken
Title:
Heineken Star Player
Category:
Mobile Applications/Sites / Branded Games
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Wrigley
Title:
Skittles Super Mega Rainbow Updater
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Aldi Stores Ltd
Title:
Tea
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Aldi Stores Ltd
Title:
Aldi Like Brands
Category:
Consumer Television / :20 and Under - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Consumer Television / Under $80K Budget - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
WRIGLEYS 5 GUM
Title:
THE NIGHTJAR
Category:
Mobile Applications/Sites / Branded Games
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
The British Heart Foundation
Title:
BHF - Angina Monologues
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Summer Sale
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Oxford Circus
Category:
Out Of Home / Billboards - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
DIAGEO
Title:
GUINNESS XMAS CAMPAIGN
Category:
Out Of Home / Billboards - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
NSPCC
Title:
Sending the unthinkable
Category:
Public Service / Collateral - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Banardos
Title:
Life Story
Category:
Public Service / Television - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Weetabix
Title:
Big Day
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Kerry Foods
Title:
Kitchen
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
John Lewis Partnership
Title:
The Long Wait
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Sainsbury's
Title:
1 Million Kids Challenge
Category:
Non-Broadcast / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Non-Broadcast / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Non-Broadcast / Offline
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
IBM
Title:
Predictions
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Johnnie Walker
Title:
Step Together
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Google Chrome
Title:
Jamal Edwards
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Yeo Valley
Title:
Boyband
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
T-Mobile
Title:
What Britain Loves
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Branded Content / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Branded Content / Games
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
War Child
Title:
Grenade
Category:
Collateral Design / Posters - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
War Child
Title:
Balloons
Category:
Craft / Photography in Design - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Websites / Branded Games
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Fruitshoot
Title:
Champion of the Playground
Category:
Websites / Branded Games
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Land Rover
Title:
Being Henry
Category:
Websites / Durable Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Macmillan
Title:
Infi-Knit
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
PERNOD RICARD
Title:
Absolut Blank Live
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
BBC R&D, North Lab
Title:
BBC Philharmonic Maestro
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Merit Award
Points:
5.0
