The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
united kingdom
Client
Title
Category
Award
Points
We're The Superhumans
Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 50.0
We're The Superhumans
Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Points: 50.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Digital Product
Points: 50.0
We're The Superhumans
Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 25.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Digital Product
Points: 25.0
We're The Superhumans
Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Points: 25.0
Brutal Cut
Agency: Weber Shandwick / London Client: Action Aid UK Category: Influencer Marketing / Multi-Channel
Points: 25.0
We're The Superhumans
Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Craft - Direction / Direction - Single
Points: 25.0
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Innovation in UX / UI / Single Channel
Points: 25.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Use of Technology / Virtual Reality (VR)
Points: 25.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 25.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Utility
Points: 25.0
Change Please
Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Physical Product
Points: 25.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Experiential / Virtual Reality (VR)
Points: 25.0
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Innovation in Interactive / Gaming
Points: 25.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Craft / Art Direction - Campaign
Points: 25.0
Still The Most Shocking Second A Day
Agency: Factory / London + Don't Panic / London + Stink / London Client: Save The Children Category: Craft - Sound Design / Sound Design - Single
Points: 15.0
Blood
Agency: AMV BBDO / London Client: SCA Bodyform Category: Craft - Cinematography / Cinematography - Single
Points: 15.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Craft - Direction / Direction - Single
Points: 15.0
Escobar Frequency
Agency: AKQA / São Paulo Client: Netflix Category: Online / Brand or Product Integration into Storyline
Points: 15.0
Doors Of Thrones
Agency: Publicis / London Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Points: 15.0
Sound Skills
Agency: WCRS / London Client: The Royal Air Force Category: Craft / Music / Sound
Points: 15.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Points: 15.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration
Points: 15.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology
Points: 15.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Online Films & Video / Long Form - Single
Points: 15.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Points: 15.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Ambient / Immersive / Virtual Reality (VR)
Points: 15.0
#MYNEOLABEL
Agency: iris / London Client: adidas neo Category: Online Advertising / Interactive Video
Points: 15.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Integrated Branding
Points: 15.0
Alien
Agency: adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London Client: Volkswagen Category: Craft - Visual Effects / Visual Effects - Single
Points: 10.0
Tiger In Suburbia
Agency: J. Walter Thompson / London Client: WWF Category: Craft - Visual Effects / Visual Effects - Single
Points: 10.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Craft - Cinematography / Cinematography - Single
Points: 10.0
Project Bloks
Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London Client: Google Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 10.0
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London Client: BBC Worldwide Category: Mobile / User Experience
Points: 10.0
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Gaming
Points: 10.0
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London Client: John Lewis Category: Television / Long Form - Single
Points: 10.0
Romance
Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London Client: Mars - Skittles Category: Television / Short Form - Single
Points: 10.0
Kolshik
Agency: FancyShot/VersusPictures/GreatGuns Client: Leningrad Category: Music Videos
Points: 10.0
Project Literacy
Agency: FCB Inferno / London Client: Pearson Category: Craft / Animation - Campaign
Points: 10.0
Blood
Agency: AMV BBDO / London Client: SCA Bodyform Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Break the Routine
Agency: J. Walter Thompson / London Client: Victim Support and The National Centre for Domestic Violence Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
The Heart
Agency: Saatchi & Saatchi / London + MJZ / London Client: VISA Europe Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Blood
Agency: 750mph / London + AMV BBDO / London Client: SCA Bodyform Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Coming Home
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London Client: Waitrose Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
The Greatest Gift
Agency: AMV BBDO / London Client: Sainsbury's Category: Craft - Animation / Animation - Single
Points: 5.0
Coming Home
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London Client: Waitrose Category: Craft - Animation / Animation - Single
Points: 5.0
Project Literacy
Agency: FCB Inferno / London Client: Pearson Category: Craft - Animation / Animation - Single
Points: 5.0
Blood
Agency: AMV BBDO / London Client: SCA Bodyform Category: Craft - Editing / Editing - Single
Points: 5.0
Change Please
Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Brand Voice
Points: 5.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Television / Long Form - Single
Award:
2017 Film Best of Discipline Pencil
Points:
50.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Award:
2017 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Action Aid UK
Title:
Brutal Cut
Category:
Influencer Marketing / Multi-Channel
Award:
2017 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Innovation in UX / UI / Single Channel
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Use of Technology / Virtual Reality (VR)
Award:
2017 Responsive Environments Gold Pencil
Points:
25.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Utility
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Physical Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Save The Children
Title:
Still The Most Shocking Second A Day
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
H&M
Title:
Come Together
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Netflix
Title:
Escobar Frequency
Category:
Online / Brand or Product Integration into Storyline
Award:
2017 Radio Silver Pencil
Points:
15.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
The Royal Air Force
Title:
Sound Skills
Category:
Craft / Music / Sound
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Craft / Visual Effects / Animation
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
H&M
Title:
Come Together
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
adidas neo
Title:
#MYNEOLABEL
Category:
Online Advertising / Interactive Video
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Alien
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Tiger In Suburbia
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
H&M
Title:
Come Together
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Google
Title:
Project Bloks
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
BBC Worldwide
Title:
Sir David Attenborough’s Story of Life
Category:
Mobile / User Experience
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Gaming
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
John Lewis
Title:
Buster The Boxer
Category:
Television / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Mars - Skittles
Title:
Romance
Category:
Television / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Leningrad
Title:
Kolshik
Category:
Music Videos
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Pearson
Title:
Project Literacy
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Victim Support and The National Centre for Domestic Violence
Title:
Break the Routine
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
VISA Europe
Title:
The Heart
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Waitrose
Title:
Coming Home
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Sainsbury's
Title:
The Greatest Gift
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Waitrose
Title:
Coming Home
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Pearson
Title:
Project Literacy
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
