The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Bill Wright
Client
Title
Category
Award
Points
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
Points: 50.0
Staple Slalom
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
Burger Queen, Home of Whatever, Whopper Swap
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
Virgin PPV
Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 25.0
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
Points: 25.0
Wopperfreakout
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Haircut
Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Single
Points: 25.0
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Branded Content / Single
Points: 15.0
WhopperFreakout.com
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Content / Single
Points: 15.0
Flame
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 15.0
King Pillowcase
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 15.0
Collapse Banner
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Banners - Dynamic / Single
Points: 15.0
Simpsons Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 15.0
Augmented Reality Banner
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
Points: 15.0
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Single
Points: 15.0
Rocker Kid, Manager, Since I was a Kid
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :20 and Under - Campaign
Points: 15.0
Flame
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 10.0
Evel, Starskey, Partridge Family, Knight Rider
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 10.0
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
Points: 10.0
Flame
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Points: 10.0
Soccer King
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 10.0
Manlaws.com
Agency: Crispin Porter + Bogusky / Miami Client: Miller Lite Category: Microsites / Business to Consumer
Points: 5.0
Happy
Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Digital Smile
Agency: Crispin Porter + Bogusky / Boulder Client: Kraft Category: Out Of Home / Single
Points: 5.0
State Stickers
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 5.0
Dreams
Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Single
Points: 5.0
Whopper Freakout
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Burger Buddies
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King UK Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
King Campaign
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Feather
Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Single
Points: 5.0
Jump C
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Sausage Biscuit
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Radio / Single
Points: 5.0
Have It Your Way '08 (Poll-a-izer)
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
Points: 5.0
You Know You Love It
Agency: Crispin Porter + Bogusky / Boulder Client: Kraft Category: Innovation in Advertising / Campaign
Points: 5.0
Someone Special Dollar Holiday Cards
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 5.0
You know you Love it
Agency: Crispin Porter + Bogusky / Boulder Client: Kraft Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Google
Agency: Crispin Porter + Bogusky / Miami Client: Google Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Sign & Race
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Websites & Microsites / Consumer Goods
Points: 5.0
Jolly Good Call
Agency: Crispin Porter + Bogusky / Miami Client: Virgin Atlantic Airways Category: Viral and Email / Business to Consumer
Points: 5.0
Seth MacFarlane
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Branded Content / Single
Points: 5.0
Jump In
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign
Points: 5.0
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Heated Noodle
Agency: Crispin Porter + Bogusky / Boulder Client: Kraft Category: Out Of Home / Single
Points: 5.0
Simpsonizeme.com
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Microsites / Corporate Image
Points: 5.0
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Content / Single
Points: 5.0
Ignore This- Beatbox
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Points: 2.0
Ignore This- Bavarian Dance
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Points: 2.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Best of Show Pencil
Points:
50.0
Client:
MINI
Title:
Staple Slalom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Burger Queen, Home of Whatever, Whopper Swap
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Virgin
Title:
Virgin PPV
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Branded Applications / Web
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Wopperfreakout
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Virgin
Title:
Haircut
Category:
Banners / Banner - Single
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Virgins
Category:
Online Branded Content / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
WhopperFreakout.com
Category:
Online Branded Content / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Flame
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
King Pillowcase
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Collapse Banner
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Simpsons Integrated
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Augmented Reality Banner
Category:
Interactive Advertising / Augmented Reality
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Rocker Kid, Manager, Since I was a Kid
Category:
Consumer Television / :20 and Under - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Flame
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Whopper Virgins
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Evel, Starskey, Partridge Family, Knight Rider
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Tony Stewart
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Flame
Category:
Innovation in Advertising & Marketing / Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Soccer King
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Miller Lite
Title:
Manlaws.com
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
Happy
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Kraft
Title:
Digital Smile
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
State Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Virgin
Title:
Dreams
Category:
Banners / Banner - Single
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
Whopper Freakout
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Burger King UK
Title:
Burger Buddies
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
King Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Virgin
Title:
Feather
Category:
Banners / Banner - Single
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
Jump C
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Sausage Biscuit
Category:
Consumer Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Have It Your Way '08 (Poll-a-izer)
Category:
Branded Applications / Web
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Kraft
Title:
You Know You Love It
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Someone Special Dollar Holiday Cards
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Kraft
Title:
You know you Love it
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Google
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Sign & Race
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Virgin Atlantic Airways
Title:
Jolly Good Call
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
Seth MacFarlane
Category:
Online Branded Content / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
Jump In
Category:
Integrated Branding Campaign
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
Whopper Virgins
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Kraft
Title:
Heated Noodle
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Simpsonizeme.com
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
Tony Stewart
Category:
Branded Content / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Qualcomm
Title:
Ignore This- Beatbox
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Qualcomm
Title:
Ignore This- Bavarian Dance
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
