The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
-
Year
2012
- 2012
Discipline
-
Discipline
All
- All
- Branded Entertainment
- Interactive
Award
-
Award
All
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
Year
-
Year
2012
- 2012
#
One Show
Creative Rankings
Arcade Edit
Client
Title
Category
Award
Points

Dig Deeper
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Short-form
Points: 25.0


You've Got a Case
Agency: BBDO / New York Client: AT&T Category: Online Branded Entertainment / Short-form
Points: 15.0


You've Got a Case
Agency: BBDO / New York Client: AT&T Category: Branded Applications / Branded applications
Points: 10.0


Shout From the Mountain Integrated Campaign
Agency: BBDO / New York Client: AT&T Category: Social Media / Best Use of Social Media
Points: 5.0


You've Got a Case
Agency: BBDO / New York Client: AT&T Category: Social Media / Best Use of Social Media
Points: 5.0


Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0

Client:
AT&T
Title:
You've Got a Case
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0

Client:
HBO
Title:
Dig Deeper
Category:
Websites / Branded Games
Award:
2012 Interactive Silver Pencil
Points:
15.0

Client:
AT&T
Title:
You've Got a Case
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0

Client:
HBO
Title:
Dig Deeper
Category:
Websites / Durable Goods
Award:
2012 Interactive Merit Award
Points:
5.0

Client:
AT&T
Title:
Shout From the Mountain Integrated Campaign
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0

Client:
AT&T
Title:
You've Got a Case
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
