The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Greg Hahn
Client
Title
Category
Award
Points
The Talk
Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Cultural Driver
Points: 25.0
Recovery Room
Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Craft - Writing / Single
Points: 25.0
P&G My Black is Beautiful | The Talk
Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Writing / Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Online / Short Form - Single
Points: 25.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound
Points: 25.0
Recovery Room
Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Television / Short Form - Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Direction / Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Digital / Social Media & Viral Marketing - Single
Points: 25.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Live Events
Points: 15.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Broadcast / Short Form - Single
Points: 15.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Cross-Channel / Digital Cross-Channel
Points: 15.0
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York Client: Foot Locker Category: Influencer Marketing / Multi-Channel
Points: 15.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound
Points: 15.0
Tomorrow's News
Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile Advertising
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Social Media
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Use of Technology
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile-First Video
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Online / Live Webcast
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Film / Online
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Branded Social Post / Single
Points: 10.0
Tomorrow's News
Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Media Relations
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Craft / Use of Visuals
Points: 2.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Reputation Management
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Interactive Video
Points: 2.0
Some People
Agency: BBDO / New York + Smith&Jones Client: AT&T / DIRECTV Category: Television / Short Form - Campaign
Points: 2.0
Fighting Fire with Fire
Agency: BBDO / New York + Here Be Dragons / Los Angeles Client: GE Category: Craft - Sound Design / Single
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Craft / Art Direction
Points: 2.0
Daughter and Mother
Agency: BBDO / New York + OPositive Client: Cure Alzheimer's Fund Category: Craft - Direction / Single
Points: 2.0
Daughter and Mother
Agency: BBDO / New York + OPositive Client: Cure Alzheimer's Fund Category: Film / Long Form
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft - Innovation in Moving Image Craft / Visual
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Experiential / Live Events
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Interactive Video
Points: 2.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Television / Long Form - Single
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Innovation in Mobile
Points: 2.0
Live Moment of Silence
Agency: BBDO / New York Client: Sandy Hook Promise Category: Digital / Use of Technology
Points: 2.0
Live Moment of Silence
Agency: BBDO / New York Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
Recovery Room
Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Craft - Direction / Single
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Branded Entertainment
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Digital Installations
Points: 2.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Online Films & Video / Long Form - Single
Points: 2.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLTD Client: Bacardi Category: Influencer Marketing / Multi-Channel
Points: 2.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Digital / Social Media & Viral Marketing - Campaign
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Use of Technology / Augmented Reality (AR)
Points: 2.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Media Relations
Points: 2.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Craft - Direction / Single
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Client: GE Category: Innovation in Branded Entertainment
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
Points: 2.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Editing / Single
Points: 2.0
Client:
P&G
Title:
The Talk
Category:
Cultural Driver
Award:
2018 Cultural Driver Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
P&G
Title:
P&G My Black is Beautiful | The Talk
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft / Music / Sound
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Television / Short Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Cross-Channel / Digital Cross-Channel
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
Foot Locker
Title:
Box of Greatness
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft / Music / Sound
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile Advertising
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Social Media
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Use of Technology
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile-First Video
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Film / Online
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Branded Social Post / Single
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Media Relations
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Craft / Use of Visuals
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
P&G
Title:
The Talk
Category:
Reputation Management
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
AT&T / DIRECTV
Title:
Some People
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
GE
Title:
Fighting Fire with Fire
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Craft / Art Direction
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Cure Alzheimer's Fund
Title:
Daughter and Mother
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Cure Alzheimer's Fund
Title:
Daughter and Mother
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Live Moment of Silence
Category:
Digital / Use of Technology
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Live Moment of Silence
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Digital Installations
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
P&G
Title:
The Talk
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
P&G
Title:
The Talk
Category:
Media Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
P&G
Title:
The Talk
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
