The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Mike Smith
Client
Title
Category
Award
Points
Eastbound and Down Radio Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Radio / Campaign
Points: 25.0
www.hboimagine.com
Agency: BBDO / New York Client: HBO Category: Websites & Microsites / Services
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Outdoor Design / Single
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Branded Content / Campaign
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
Voyeur Projection Installation
Agency: BBDO / New York Client: HBO/Voyeur Category: Environmental Design / Single
Points: 25.0
Hotel Bar
Agency: BBDO / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
Points: 25.0
Dig Deeper
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Short-form
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Experiential Advertising / Single
Points: 25.0
Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound Client: Partners Life Category: Branded Content
Points: 21.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
HBO Audio Mural Installations
Agency: BBDO / New York Client: HBO/Big Love Category: Outdoor / Outdoor - Single
Points: 15.0
www.hboimagine.com
Agency: BBDO / New York Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
Points: 15.0
HBO Audio Mural Installations
Agency: BBDO / New York Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 15.0
Voyeur
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Sneakerpedia
Agency: SapientNitro / London Client: Foot Locker Europe Category: Brand Transformation / Single
Points: 15.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Out Of Home/Outdoor / Single
Points: 15.0
Imagine TV Campaign
Agency: BBDO / New York Client: HBO Category: Broadcast Design / Campaign
Points: 15.0
Exchange Student
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 15.0
Voyeur
Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 10.0
The Affair
Agency: BBDO / New York Client: HBO Category: Online Films And Video / Long Form - Single
Points: 10.0
Imagine TV Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Lumps of Coal
Agency: BBDO / New York Client: FedEx Category: Trade / Full Page or Spread - Single
Points: 5.0
Art Heist
Agency: BBDO / New York Client: HBO Category: Online Films And Video / Long Form - Single
Points: 5.0
Voyeur Projection Installation
Agency: BBDO / New York Client: HBO/Voyeur Category: Outdoor / Outdoor - Single
Points: 5.0
Dreams
Agency: Euro RSCG 4D Interactive / London Client: Diesel Category: Web Sites / Business to Consumer
Points: 5.0
The Offer
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 5.0
Bud Light - Ian Up for Whatever Film
Agency: Energy BBDO / Chicago + BBDO / New York Client: Anheuser-Busch/Bud Light Category: Craft / Technique / Best Direction
Points: 5.0
FedEx TV Campaign
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Underdog
Agency: BBDO / New York Client: HBO Category: Consumer Television / 60 Second - Single
Points: 5.0
Luck
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 5.0
Basketball
Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / 60 Second - Single
Points: 5.0
Candidates Affair
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 5.0
Embedded Cube
Agency: BBDO / New York Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
Points: 5.0
The Affair
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Nordic Tuesday
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 5.0
Amazon Theater Player
Agency: Fallon / Minneapolis Client: Amazon.com Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 5.0
True Blood Live Feed
Agency: BBDO / New York Client: HBO Category: Mobile Applications/Sites / Social Networks/ Community
Points: 5.0
Nursery
Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Client:
HBO
Title:
Eastbound and Down Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Websites & Microsites / Services
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Outdoor Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Branded Content / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Environmental Design / Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
HBO/Eastbound and Down
Title:
Hotel Bar
Category:
Consumer Radio / Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Experiential Advertising / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Partners Life
Title:
Last Performance
Category:
Branded Content
Award:
2023 Health & Wellness Silver Pencil
Points:
21.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Branded Games
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
OnHealth.com
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
The Affair
Category:
Broadcast Design / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Brand Transformation / Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Cube Film Installation
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Imagine TV Campaign
Category:
Broadcast Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
FedEx
Title:
Exchange Student
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Watch Something You Haven't Seen TV Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Branded Content / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Imagine TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Lumps of Coal
Category:
Trade / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Art Heist
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Diesel
Title:
Dreams
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
OnHealth.com
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
The Offer
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Ian Up for Whatever Film
Category:
Craft / Technique / Best Direction
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
FedEx
Title:
FedEx TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Underdog
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Luck
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Diageo / Guinness
Title:
Basketball
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Candidates Affair
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Embedded Cube
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
The Affair
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
FedEx
Title:
Nordic Tuesday
Category:
Consumer Television / :30/:25 - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Durable Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
The Big One
Category:
Broadcast Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Amazon.com
Title:
Amazon Theater Player
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
True Blood Live Feed
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Citibank
Title:
Nursery
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Points:
5.0
