The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

#

One Show
Creative Rankings

 


Mike Smith

Client

Title

Category

Award

Points

Hotel Bar Agency: BBDO / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single Points: 25.0
Dig Deeper Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Short-form Points: 25.0
Eastbound and Down Radio Campaign Agency: BBDO / New York Client: HBO Category: Consumer Radio / Campaign Points: 25.0
Dig Deeper Agency: BBDO / New York Client: HBO Category: Websites / Branded Games Points: 15.0
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Brand Transformation / Single Points: 15.0
Watch Something You Haven't Seen TV Campaign Agency: BBDO / New York Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign Points: 10.0
Enchanted Forest Agency: BBDO / New York Client: FedEx Category: Broadcast Design / Animation Points: 5.0
Underdog Agency: BBDO / New York Client: HBO Category: Consumer Television / 60 Second - Single Points: 5.0
Dig Deeper Agency: BBDO / New York Client: HBO Category: Websites / Durable Goods Points: 5.0
Tough Guy Agency: BBDO / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single Points: 5.0
Pack Your HBO Agency: BBDO / New York Client: HBO Category: Mobile Applications/Sites / Services Points: 5.0
Dig Deeper Agency: BBDO / New York Client: HBO Category: Branded Content / Online Points: 5.0
Cock Fight Agency: BBDO / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single Points: 5.0
Dig Deeper Agency: BBDO / New York Client: HBO Category: Gaming / Online gaming Points: 5.0

HBO/Eastbound and Down

Hotel Bar

Consumer Radio / Single

2012 Advertising Gold Pencil

25.0

HBO

Dig Deeper

Online Branded Entertainment / Short-form

2012 Branded Entertainment Gold Pencil

25.0

HBO

Eastbound and Down Radio Campaign

Consumer Radio / Campaign

2012 Advertising Gold Pencil

25.0

HBO

Dig Deeper

Websites / Branded Games

2012 Interactive Silver Pencil

15.0

Foot Locker Europe

Sneakerpedia

Brand Transformation / Single

2012 Advertising Silver Pencil

15.0

HBO

Watch Something You Haven't Seen TV Campaign

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Bronze Pencil

10.0

FedEx

Enchanted Forest

Broadcast Design / Animation

2012 Design Merit Award

5.0

HBO

Underdog

Consumer Television / 60 Second - Single

2012 Advertising Merit Award

5.0

HBO

Dig Deeper

Websites / Durable Goods

2012 Interactive Merit Award

5.0

HBO/Eastbound and Down

Tough Guy

Consumer Radio / Single

2012 Advertising Merit Award

5.0

HBO

Pack Your HBO

Mobile Applications/Sites / Services

2012 Interactive Merit Award

5.0

HBO

Dig Deeper

Branded Content / Online

2012 Advertising Merit Award

5.0

HBO/Eastbound and Down

Cock Fight

Consumer Radio / Single

2012 Advertising Merit Award

5.0

HBO

Dig Deeper

Gaming / Online gaming

2012 Branded Entertainment Merit Award

5.0

Follow Us