The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Alex Butt
Client
Title
Category
Award
Points
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: User-Generated Content
Points: 45.0
Our Little World
Agency: Rethink + IKEA + Scouts Honour + a52 VFX Client: IKEA Canada Category: Visual Effects / Single
Points: 45.0
Pour Perfectly
Agency: Rethink + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Packaging / Specialty
Points: 25.0
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Promotional / Collateral Items
Points: 21.0
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Promotional Items / Physical Products
Points: 21.0
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Physical Products
Points: 21.0
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: User-Generated Content
Points: 21.0
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Billboards & Transit / Series
Points: 9.0
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Games
Points: 9.0
Hot Dog Pact
Agency: Rethink + Kraft Heinz Client: Kraft Heinz Canada Category: Active Engagement / Call to Action
Points: 9.0
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Promotional / Collateral Items
Points: 3.0
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Physical Items
Points: 3.0
Colours Of Pride
Agency: Rethink + Fondation Émergence Client: Fondation Émergence Category: Promotional / Collateral Items
Points: 3.0
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Craft / Data-Driven Personalization
Points: 3.0
Pour Perfectly
Agency: Rethink + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Physical Items
Points: 2.0
Pour Perfectly
Agency: Rethink + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Stunts & Activations
Points: 2.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
IKEA Canada
Title:
Our Little World
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Kraft Heinz Canada
Title:
Pour Perfectly
Category:
Packaging / Specialty
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Promotional / Collateral Items
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Promotional Items / Physical Products
Award:
2021 Print Silver Pencil
Points:
21.0
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Physical Products
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Games
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Kraft Heinz Canada
Title:
Hot Dog Pact
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.0
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Fondation Émergence
Title:
Colours Of Pride
Category:
Promotional / Collateral Items
Award:
2022 Design Merit Award
Points:
3.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Craft / Data-Driven Personalization
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Kraft Heinz Canada
Title:
Pour Perfectly
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0