The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Mauricio Mazzariol
The Martin Agency
Client
Title
Category
Award
Points
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation in Film / Online
Points: 25.0
Unskippable
Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes
Points: 25.0
banner 1, banner 2, banner 3, 300x250, skyskraper
Agency: DoubleYou / Barcelona Client: American Nike Category: Banners / Banner - Campaign
Points: 25.0
Unskippable: Cleaning
Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Run
Agency: DDB Brasil / São Paulo Client: Companhia Athletica (GYM) Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 25.0
Unskippable: Family
Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 25.0
Unskippable: High Five
Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Campaign
Points: 25.0
Interrupt-a-palooza: Smile and Say Skis
Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Points: 15.0
Interrupt-a-palooza Campaign
Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign
Points: 15.0
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 15.0
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Points: 15.0
Fast Forward
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Points: 15.0
Unskippable: Elevator
Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Interrupt-a-palooza: Nighty Night
Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Points: 15.0
Crushed, Grocery
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 10.0
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Points: 10.0
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Points: 10.0
Crushed, Bagpipes
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 10.0
Interrupt-a-palooza: Special Delivery
Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Points: 10.0
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 10.0
Sound Off
Agency: DDB Brasil / São Paulo Client: Henkel Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 10.0
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Points: 5.0
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Points: 5.0
Crushed, Racquetball
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
Downloads
Agency: DDB Brasil / São Paulo Client: Telefonica Category: Beyond the Banner / Business to Consumer - Campaign
Points: 5.0
Happy Yoga Aspririn
Agency: Double You / Barcelona Client: Happy Yoga Category: Banners / Banner - Single
Points: 5.0
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
As One
Agency: DDB Brasil / São Paulo Client: Masp Museum Category: Microsites / Public Service/Non-Profit/ Educational
Points: 5.0
Frank the Fruitcake
Agency: The Martin Agency / Richmond Client: Walmart Category: Branded Applications / Branded applications
Points: 5.0
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Points: 5.0
Run
Agency: DDB Brasil / São Paulo Client: Companhia Athletica (GYM) Category: Brand Gaming / Business to Consumer
Points: 5.0
Unskippable, Family Long Form
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Points: 5.0
Unskippable
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Crushed, Massage
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
Reality Advertising
Agency: DDB Brasil / São Paulo Client: Henkel Category: New Media Innovation & Development / Web Sites
Points: 5.0
Unskippable, Family Long Form
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Crushed, Pottery :30
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
Henkel Loctite
Agency: DM9 DDB / São Paulo Client: Henkel Loctite Category: Banners / Banner - Single
Points: 5.0
Unskippable, Elevator
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Points: 5.0
Unskippable
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation - Innovation in Film / Innovation in Film
Points: 5.0
Underwear
Agency: DM9 DDB Publicidade / São Paulo Client: Calisere Category: Banners / Banner - Single
Points: 5.0
Crushed, Racquetball :30
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
Telefonica
Agency: DM9 DDB / São Paulo Client: Telefonica Category: Banners / Banner - Single
Points: 5.0
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Points: 5.0
Kamasutra
Agency: DDB Brasil / São Paulo Client: Tok&Stok Category: Beyond the Banner / Business to Consumer - Single
Points: 5.0
Intended Audiences
Agency: The Martin Agency / Richmond + Dummy / Venice, CA Client: GEICO Category: Online Video / Pre-Roll - Campaign
Points: 2.0
Client:
GEICO
Title:
Crushed
Category:
Innovation in Film / Online
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
American Nike
Title:
banner 1, banner 2, banner 3, 300x250, skyskraper
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: Cleaning
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Companhia Athletica (GYM)
Title:
Run
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: Family
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: High Five
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Crushed
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Interrupt-a-palooza: Smile and Say Skis
Category:
Online Films & Video / Pre-Roll Video - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Interrupt-a-palooza Campaign
Category:
Online Films & Video / Pre-Roll Video - Campaign
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Fast Forward
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Unskippable: Elevator
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Interrupt-a-palooza: Nighty Night
Category:
Online Films & Video / Pre-Roll Video - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Crushed, Grocery
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Parmalat
Title:
Biofibras
Category:
Banners / Banner - Single
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Fast Forward, Forest
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Crushed, Bagpipes
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Interrupt-a-palooza: Special Delivery
Category:
Online Films & Video / Pre-Roll Video - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Fast Forward, Forest
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Henkel
Title:
Sound Off
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
GEICO
Title:
Fast Forward, Hike
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Racquetball
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Telefonica
Title:
Downloads
Category:
Beyond the Banner / Business to Consumer - Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Happy Yoga
Title:
Happy Yoga Aspririn
Category:
Banners / Banner - Single
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
GEICO
Title:
Fast Forward, Hike
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Masp Museum
Title:
As One
Category:
Microsites / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Walmart
Title:
Frank the Fruitcake
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Companhia Athletica (GYM)
Title:
Run
Category:
Brand Gaming / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
GEICO
Title:
Unskippable, Family Long Form
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Unskippable
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Massage
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Henkel
Title:
Reality Advertising
Category:
New Media Innovation & Development / Web Sites
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
GEICO
Title:
Unskippable, Family Long Form
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Pottery :30
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Henkel Loctite
Title:
Henkel Loctite
Category:
Banners / Banner - Single
Award:
2001 Interactive Merit Award
Points:
5.0
Client:
GEICO
Title:
Unskippable, Elevator
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Unskippable
Category:
Innovation - Innovation in Film / Innovation in Film
Award:
2016 Film Merit Award
Points:
5.0
Client:
Calisere
Title:
Underwear
Category:
Banners / Banner - Single
Award:
2002 Interactive Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Racquetball :30
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Telefonica
Title:
Telefonica
Category:
Banners / Banner - Single
Award:
2001 Interactive Merit Award
Points:
5.0
Client:
GEICO
Title:
Fast Forward, Hike
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Tok&Stok
Title:
Kamasutra
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0