The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Joel Kaplan
MUH-TAY-ZIK / HOF-FER
Client
Title
Category
Award
Points
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Netflix or Study
Agency: Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco Client: Netflix Category: Consumer - Branded Social Post / Branded Social Post
Points: 25.0
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
Points: 25.0
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Traffic Stop
Agency: VCCP / San Francisco Client: Native Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 21.0
Spoil Yourself
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York Client: Netflix Category: Websites / Publications & Media
Points: 15.0
Nike Lab
Agency: AKQA / San Francisco Client: Nike Category: Web Sites / Corporate Image
Points: 15.0
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Branded Content / Single
Points: 15.0
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Single
Points: 15.0
Halo3.com/Believe
Agency: AKQA & McCann SF/T.A.G. / San Francisco Client: Xbox Category: Microsites / Product-Specific Subsites
Points: 10.0
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 10.0
Corona Beach Break
Agency: Pereira & O'Dell / San Francisco Client: Corona Category: Branded Applications / Branded applications
Points: 5.0
Reality 404
Agency: Crispin Porter + Bogusky / Boulder Client: The Alliance For Climate Protection Category: Banners - Fixed Space / Single
Points: 5.0
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Best of Show Pencil
Points:
50.0
Client:
Netflix
Title:
Netflix or Study
Category:
Consumer - Branded Social Post / Branded Social Post
Award:
2016 Social Media Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Branded Applications / Web
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Native
Title:
Traffic Stop
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
Netflix
Title:
Spoil Yourself
Category:
Websites / Publications & Media
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Lab
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Virgins
Category:
Online Branded Content / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Xbox
Title:
Halo3.com/Believe
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Whopper Virgins
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Corona
Title:
Corona Beach Break
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
The Alliance For Climate Protection
Title:
Reality 404
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0