The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Jeff Benjamin
Client
Title
Category
Award
Points
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
GTI Pre-Tuned Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Points: 25.0
GTI Banner Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 25.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
HP Invent Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Campaign
Points: 25.0
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
Points: 25.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Wopperfreakout
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Points: 25.0
Invent
Agency: Freestyle Interactive & Goodby Silverstein and Partners / CA Client: Hewlett-Packard Category: Banners / Banner - Campaign
Points: 25.0
Thanks-o-matic
Agency: Crispin Porter + Bogusky / Coconut Grove Client: PLUS Category: Self-Promotion / Websites
Points: 25.0
+HP Banner Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
Points: 25.0
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Points: 25.0
Coverage Coalition
Agency: Barton F. Graf / New York Client: Coverage Coalition Category: Real-Time Response / Activity / Crisis Communications
Points: 25.0
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 25.0
Domino's TiVo
Agency: Crispin Porter + Bogusky / Boulder Client: Domino's Pizza Category: Web Sites / E-Commerce
Points: 25.0
HP Invent-Music Composer
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Single
Points: 25.0
BFD Builder and Pizza Tracker
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Domino's Category: Web Sites / E-Commerce
Points: 25.0
Burger Queen, Home of Whatever, Whopper Swap
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
MINI Robot Configurator
Agency: Beam Interactive & Relationship Marketing / Boston Client: MINI USA Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 15.0
WhopperFreakout.com
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Content / Single
Points: 15.0
Rocker Kid, Manager, Since I was a Kid
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :20 and Under - Campaign
Points: 15.0
Wonderful World of King Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
King Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Augmented Reality Banner
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
Points: 15.0
Jetta Banner Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 15.0
Rally Race
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Points: 15.0
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Single
Points: 15.0
+hp
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Integrated Branding Campaign
Points: 15.0
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
Points: 15.0
Simpsons Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 15.0
HP Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Integrated Branding Campaign
Points: 15.0
Collapse Banner
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Banners - Dynamic / Single
Points: 15.0
Whopperettes.com
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Microsites / Business to Consumer
Points: 15.0
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Branded Content / Single
Points: 15.0
Flame
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 15.0
RoofStudio Campaign
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 15.0
Band-Aid Magic Vision
Agency: JWT / New York Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
Points: 15.0
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Twelpforce
Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Websites & Microsites / Social Networks/ Community
Points: 15.0
ZYRTEC AllergyCast App With Symptom Tracker
Agency: JWT / New York Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities
Points: 10.0
Safe Happens Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Points: 10.0
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
DJ Hero Wicky Wicky Banner
Agency: Crispin Porter + Bogusky / Boulder Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Points: 10.0
VWFeatures.com/Jetta Safe Happens
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
Points: 10.0
Panty Poker
Agency: Crispin Porter + Bogusky / Miami Client: PINK Category: Brand Gaming / Business to Consumer
Points: 10.0
The MINI Jump In Game
Agency: Beam Interactive & Relationship Marketing / Boston Client: MINI USA Category: Brand Gaming / Brand Gaming - Websites
Points: 10.0
Flame
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Points: 10.0
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
Points: 10.0
Slap Some Sense into a Victim
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Beyond the Banner / Business to Consumer - Single
Points: 10.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Best of Show Pencil
Points:
50.0
Client:
Volkswagen
Title:
GTI Pre-Tuned Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
GTI Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Hewlett Packard
Title:
HP Invent Banner Campaign
Category:
Banners / Banner - Campaign
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Branded Applications / Web
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Wopperfreakout
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Hewlett-Packard
Title:
Invent
Category:
Banners / Banner - Campaign
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
PLUS
Title:
Thanks-o-matic
Category:
Self-Promotion / Websites
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Hewlett-Packard
Title:
+HP Banner Campaign
Category:
Banners / Banner - Campaign
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Coverage Coalition
Title:
Coverage Coalition
Category:
Real-Time Response / Activity / Crisis Communications
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Domino's Pizza
Title:
Domino's TiVo
Category:
Web Sites / E-Commerce
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Hewlett Packard
Title:
HP Invent-Music Composer
Category:
Banners / Banner - Single
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Domino's
Title:
BFD Builder and Pizza Tracker
Category:
Web Sites / E-Commerce
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Burger Queen, Home of Whatever, Whopper Swap
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
MINI USA
Title:
MINI Robot Configurator
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
WhopperFreakout.com
Category:
Online Branded Content / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Rocker Kid, Manager, Since I was a Kid
Category:
Consumer Television / :20 and Under - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Wonderful World of King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Augmented Reality Banner
Category:
Interactive Advertising / Augmented Reality
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Jetta Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
Rally Race
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Hewlett Packard
Title:
+hp
Category:
Integrated Branding Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Hewlett-Packard
Title:
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Simpsons Integrated
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Hewlett-Packard
Title:
HP Campaign
Category:
Integrated Branding Campaign
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Collapse Banner
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopperettes.com
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Virgins
Category:
Online Branded Content / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Flame
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
RoofStudio Campaign
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Johnson & Johnson / Band-Aid
Title:
Band-Aid Magic Vision
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Best Buy
Title:
Twelpforce
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Johnson & Johnson
Title:
ZYRTEC AllergyCast App With Symptom Tracker
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Safe Happens Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Guitar Hero
Title:
DJ Hero Wicky Wicky Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
VWFeatures.com/Jetta Safe Happens
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
PINK
Title:
Panty Poker
Category:
Brand Gaming / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
MINI USA
Title:
The MINI Jump In Game
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Flame
Category:
Innovation in Advertising & Marketing / Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Tony Stewart
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Slap Some Sense into a Victim
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
