The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Maurice Wee
Client
Title
Category
Award
Points
Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 25.0
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Points: 25.0
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Out Of Home/Outdoor / Campaign
Points: 15.0
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 10.0
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 10.0
Tank Real-life Diorama
Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Outdoor / Outdoor - Single
Points: 5.0
Antoni
Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Points: 5.0
Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
VDub Frames
Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Single
Points: 5.0
Cecilia
Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 5.0
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Classroom
Agency: Saatchi & Saatchi / Hong Kong Client: Oxygen Broadband Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Marco
Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
Spray Can/Cement/Paint Markers/Decals
Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Campaign
Points: 5.0
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Out Of Home/Outdoor / Single
Points: 5.0
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Points: 5.0
snail
Agency: Saatchi & Saatchi / Hong Kong Client: China Light & Power/Oxygen Broadband Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
BookBook
Agency: BBH ASIA PACIFIC / Singapore Client: IKANO PTE LTD (IKEA SINGAPORE) Category: Integrated Branding / Consumer Campaign
Points: 5.0
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Out Of Home/Outdoor / Single
Points: 5.0
Whale Cow
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Points: 5.0
Shibuya, 42 Clicks, Parade Square
Agency: Ogilvy Singapore / Singapore Client: GSK/ENO Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 5.0
Bunnies
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Duracell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Points: 5.0
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 5.0
Tank Real-life Diorama
Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Drew
Agency: Saatchi & Saatchi / Hong Kong Client: Procter & Gamble - Oil of Olay Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 5.0
Skinny Girl
Agency: BBDO / Singapore Client: Pepsi-Cola International Asia Pacific Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 5.0
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Points: 5.0
Client:
Campaign Brief Asia
Title:
Cecilia, Marco, Antoni
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Unilever Singapore
Title:
Hugs,
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Tamiya Singapore
Title:
Tank Real-life Diorama
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Campaign Brief Asia
Title:
Antoni
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Discovery Asia
Title:
Category:
Trade / Trade B/W Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Campaign Brief Asia
Title:
Cecilia, Marco, Antoni
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Tamiya Singapore
Title:
VDub Frames
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Campaign Brief Asia
Title:
Cecilia
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Discovery Asia
Title:
Category:
Trade / Trade B/W Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Purple Caterpillar
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Oxygen Broadband
Title:
Classroom
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Campaign Brief Asia
Title:
Marco
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Discovery Asia
Title:
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Tamiya Singapore
Title:
Spray Can/Cement/Paint Markers/Decals
Category:
Innovation in Advertising & Marketing / Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Purple Caterpillar
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Hugs,
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Borneo Motors
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
China Light & Power/Oxygen Broadband
Title:
snail
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
IKANO PTE LTD (IKEA SINGAPORE)
Title:
BookBook
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Whale Cow
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
GSK/ENO
Title:
Shibuya, 42 Clicks, Parade Square
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
Civil Aviation Authority of Singapore (CAAS)
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Duracell
Title:
Bunnies
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
Tamiya Singapore
Title:
Tank Real-life Diorama
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble - Oil of Olay
Title:
Drew
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Pepsi-Cola International Asia Pacific
Title:
Skinny Girl
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2004 Advertising Merit Award
Points:
5.0