The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Rob Baird
Client
Title
Category
Award
Points
All Our Kids, Grapes, Mineral Water
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 25.0
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
Replacement Smokers, Survey, Coroner
Agency: Chelsea Pictures / New York Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 15.0
Supermarket, Grapes, Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
Milwaukee's Best
Agency: Mother / New York Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Dog Poo
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Pier
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Urinal
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Legacy
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 5.0
Grapes
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Transplant
Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Points: 5.0
Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Playing Lynch
Agency: Preacher / Austin + Wild / Vienna Client: Squarespace Category: Websites
Points: 5.0
Hourglass
Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Points: 5.0
The People vs. Sour Patch Kids
Agency: Mother / New York Client: Sour Patch Kids Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Surf, Pier, Snow
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 5.0
Linda, Linda 2, Desmonda
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation (JUST ARNOLD!!) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 5.0
Glen
Agency: Fallon New York / New York Client: North American Coffee Partnership Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Plant
Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Points: 5.0
Last Days of Ivory: Website and Branding
Agency: Preacher / Austin, Texas + Annapurna Pictures / Los Angeles, CA Client: Last Days Category: Non-Profit - Websites / Websites
Points: 5.0
ABSOLUT Rock Edition "IN AN ABSOLUT WORLD You're With The Band" Campaign Documentary Film
Agency: TBWA\Chiat\Day - New York / New York Client: ABSOLUT Category: Online Films And Video / Long Form - Single
Points: 5.0
Save The Trees
Agency: Mother / New York Client: Virgin Mobile Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Crazyworld
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Labels
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 5.0
Free Fact
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Truth
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 5.0
Ice Cream Truck, Unclear, Smaller Babies
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 5.0
Don't Blank the Rainbow
Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Out Of Home/Outdoor / Campaign
Points: 5.0
Hens Behind the Lens
Agency: Preacher / Austin + Lightbox Productions, Inc. Client: Vital Farms Category: Craft / Use of Technology
Points: 3.0
I...Voted Sticker
Agency: Preacher / Austin Client: Texas Civil Rights Project Category: Physical Products & Apparel
Points: 3.0
Client:
American Legacy Foundation
Title:
All Our Kids, Grapes, Mineral Water
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
1200
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Truth/American Legacy
Title:
Replacement Smokers, Survey, Coroner
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Supermarket, Grapes, Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Miller Brewing Company
Title:
Milwaukee's Best
Category:
Consumer Television / :20 and Under - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Dog Poo
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Pier
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Raleigh Little Theatre
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Urinal
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Legacy
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Grapes
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Skittles
Title:
Transplant
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Morgan Imports
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Squarespace
Title:
Playing Lynch
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Skittles
Title:
Hourglass
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Sour Patch Kids
Title:
The People vs. Sour Patch Kids
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Surf, Pier, Snow
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation (JUST ARNOLD!!)
Title:
Linda, Linda 2, Desmonda
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
North American Coffee Partnership
Title:
Glen
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Skittles
Title:
Plant
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Last Days
Title:
Last Days of Ivory: Website and Branding
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
ABSOLUT
Title:
ABSOLUT Rock Edition "IN AN ABSOLUT WORLD You're With The Band" Campaign Documentary Film
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Virgin Mobile
Title:
Save The Trees
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Crazyworld
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Labels
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Free Fact
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Ice Cream Truck, Unclear, Smaller Babies
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Skittles
Title:
Don't Blank the Rainbow
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Vital Farms
Title:
Hens Behind the Lens
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Merit Award
Points:
3.0