The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Andy Greenaway
Client
Title
Category
Award
Points
Lego - Train Station
Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
Brain
Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Collateral Advertising / Collateral Posters: Single
Points: 25.0
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Points: 15.0
Lego - Fire Station
Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Points: 15.0
Lego - Hangar
Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Points: 15.0
Lego -
Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Campaign
Points: 15.0
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 15.0
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Collateral Design / P.O.P. and In-Store - Single
Points: 10.0
Let it all out
Agency: Saatchi & Saatchi Thailand / Bangkok Client: Emulax Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Stacks
Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Affair/Candlestick/Liberty/Psycho
Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Tough Trucks
Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Points: 5.0
Topless
Agency: Ogilvy & Mather / Singapore Client: Gaelic Inns Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Ronald
Agency: Ogilvy & Mather / Singapore Client: KFC Category: Outdoor / Outdoor: Single
Points: 5.0
Aware 'Bruises' Banner
Agency: Saatchi & Saatchi / Singapore Client: AWARE Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Points: 5.0
My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective
Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 5.0
Changi Prison Skulls
Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Cu Chi Tunnels Museum
Agency: Saatchi & Saatchi Thailand / Bangkok Client: Lua Viet Tours Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
Breathe
Agency: Saatchi & Saatchi Singapore / Singapore Client: Weston Corporation - Reebok Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Points: 5.0
Psycho
Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Small Space Print / Black and White or Color: Less than a Page - Single
Points: 5.0
Names
Agency: Saatchi & Saatchi Singapore / Singapore Client: Golite Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Don't Be One
Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 5.0
Viral Brand Campaign
Agency: OgilvyOne worldwide / Singapore Client: The Economist Category: Integrated Branding Campaign
Points: 5.0
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 5.0
Changi Prison
Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 5.0
Brain
Agency: Ogilvy & Mather Advertising / Singapore Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Lego - Fire Station
Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
HP 'True-to-Life' Banner
Agency: Saatchi & Saatchi / Singapore Client: Hewlett Packard Category: Banners - Dynamic / Business to Consumer - Single
Points: 5.0
Oxy/Sandals
Agency: Ogilvy & Mather / Singapore Client: Glaxo Smithkline Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Psycho
Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Points: 5.0
Stacks
Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Points: 5.0
What's on your mind?
Agency: Ogilvy & Mather / Singapore Client: Gaelic Inns Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Branded Content / Games
Points: 5.0
Changi Prison - Grandparents
Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
Brain
Agency: Ogilvy & Mather Advertising / Singapore Client: The Economist Category: Outdoor / Outdoor: Single
Points: 5.0
Oxy/Bowling Shoes
Agency: Ogilvy & Mather / Singapore Client: Glaxo Smithkline Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Thai SPCA
Agency: Saatchi & Saatchi / Singapore Client: Thai SPCA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
Affair/Candlestick/Liberty/Psycho
Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
Names
Agency: Saatchi & Saatchi Singapore / Singapore Client: Golite Category: Collateral Advertising / Posters: Campaign
Points: 5.0
'Street'
Agency: Saatchi & Saatchi Singapore / Singapore Client: E.U.T Marketing Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Bulbs
Agency: Saatchi & Saatchi Singapore / Singapore Client: Lego Singapore Pte Ltd Category: Small Space - Print / Color: Less than a Page - Single
Points: 5.0
GBC Asia - UFO
Agency: Saatchi & Saatchi / Singapore Client: GBC Asia Pte Ltd Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Queen
Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Points: 5.0
Client:
Lego
Title:
Lego - Train Station
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
The Economist
Title:
Brain
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Hasbro
Title:
Invasion
Category:
Collateral Advertising / Posters: Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Lego
Title:
Lego - Fire Station
Category:
Collateral / Posters - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Lego
Title:
Lego - Hangar
Category:
Collateral / Posters - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Lego
Title:
Lego -
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Hasbro
Title:
Invasion
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Emulax
Title:
Let it all out
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Hasbro
Title:
Stacks
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Guinness Asia Pacific
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Silverfish Books
Title:
Affair/Candlestick/Liberty/Psycho
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Hasbro
Title:
Tough Trucks
Category:
Collateral Advertising / Posters: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Gaelic Inns
Title:
Topless
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Do Asia
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
KFC
Title:
Ronald
Category:
Outdoor / Outdoor: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
AWARE
Title:
Aware 'Bruises' Banner
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
The Economist
Title:
My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Changi Museum
Title:
Changi Prison Skulls
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Lua Viet Tours
Title:
Cu Chi Tunnels Museum
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Weston Corporation - Reebok
Title:
Breathe
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Award:
2006 Design Merit Award
Points:
5.0
Client:
Silverfish Books
Title:
Psycho
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Golite
Title:
Names
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Don't Be One
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Do Asia
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Viral Brand Campaign
Category:
Integrated Branding Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Changi Museum
Title:
Changi Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Brain
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Lego
Title:
Lego - Fire Station
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Asia Pacific Breweries
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Hewlett Packard
Title:
HP 'True-to-Life' Banner
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Glaxo Smithkline
Title:
Oxy/Sandals
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Silverfish Books
Title:
Psycho
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Hasbro
Title:
Stacks
Category:
Collateral Advertising / Posters: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Gaelic Inns
Title:
What's on your mind?
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Asia Pacific Breweries
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Content / Games
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Changi Museum
Title:
Changi Prison - Grandparents
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Brain
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Asia Pacific Breweries
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Glaxo Smithkline
Title:
Oxy/Bowling Shoes
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Thai SPCA
Title:
Thai SPCA
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Silverfish Books
Title:
Affair/Candlestick/Liberty/Psycho
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Golite
Title:
Names
Category:
Collateral Advertising / Posters: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
E.U.T Marketing
Title:
'Street'
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Lego Singapore Pte Ltd
Title:
Bulbs
Category:
Small Space - Print / Color: Less than a Page - Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
GBC Asia Pte Ltd
Title:
GBC Asia - UFO
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Hasbro
Title:
Queen
Category:
Consumer Newspaper / Over 600 Lines: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Asia Pacific Breweries
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
