The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Alexandre Abrantes

FCB New York

Client

Title

Category

Award

Points

McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology Points: 45.0
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Use of Technology Points: 45.0
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology Points: 45.0
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology Points: 45.0
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology Points: 45.0
A Song For Every CMO - Mastercard Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content Points: 45.0
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 45.0
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Use of Technology Points: 21.0
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Spatial Design / Experiential & Immersive Points: 21.0
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Creative Effectiveness / Consumer / Brand Points: 9.0
A Song For Every CMO - Haleon Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content Points: 9.0
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Moving Image Craft Points: 9.0
The Billboard Is Yours to Take Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York Client: AB InBev / Budweiser Category: Billboards & Transit / Single Points: 9.0
A Song For Every CMO Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Craft / Writing - Series Points: 3.0
A Song For Every CMO - Intuit Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content Points: 3.0
The Billboard Is Yours to Take Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York Client: AB InBev / Budweiser Category: Events / In-Person Points: 3.0
A Song For Every CMO - Kimberly-Clark Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content Points: 3.0
mike's in a Beer World Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade Client: ABInBev mike's Hard Lemonade Category: Multi-Region or Market / Consumer / Brand Points: 3.0
A Song For Every CMO - Cadillac Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content Points: 3.0
The Billboard Is Yours to Take Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York Client: AB InBev / Budweiser Category: Artist / Brand Collaboration Points: 3.0
A Song For Every CMO - Chase Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content Points: 3.0
A Song For Every CMO - Loreal Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content Points: 3.0
A Song For Every CMO - CVS Health Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content Points: 3.0
mike's in a Beer World Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade Client: ABInBev mike's Hard Lemonade Category: Integrated Campaign Points: 3.0
A Song For Every CMO - Wendys Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content Points: 3.0
The Billboard Is Yours to Take Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York Client: AB InBev / Budweiser Category: Out of Home / Brand Installations Points: 3.0
A Song For Every CMO - Indeed Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content Points: 3.0

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Craft / Use of Technology

2023 Experiential & Immersive Gold Pencil

45.0

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Use of Technology

2023 Creative Use of Data Gold Pencil

45.0

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Craft / Use of Technology

2023 Out of Home Gold Pencil

45.0

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Craft / Use of Technology

2023 Integrated Gold Pencil

45.0

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Craft / Use of Technology

2023 Branded Entertainment Gold Pencil

45.0

Spotify Advertising

A Song For Every CMO - Mastercard

Custom Content

2023 Radio & Audio Gold Pencil

45.0

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2023 Interactive, Online & Mobile Gold Pencil

45.0

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Use of Technology

2023 Interactive & Mobile Craft Silver Pencil

21.0

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Spatial Design / Experiential & Immersive

2023 Design Silver Pencil

21.0

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Creative Effectiveness / Consumer / Brand

2023 Creative Effectiveness Bronze Pencil

9.0

Spotify Advertising

A Song For Every CMO - Haleon

Custom Content

2023 Radio & Audio Bronze Pencil

9.0

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Innovation & Transformation / Innovation in Moving Image Craft

2023 Moving Image Craft & Production Bronze Pencil

9.0

AB InBev / Budweiser

The Billboard Is Yours to Take

Billboards & Transit / Single

2023 Out of Home Bronze Pencil

9.0

Spotify Advertising

A Song For Every CMO

Craft / Writing - Series

2023 Radio & Audio Merit Award

3.0

Spotify Advertising

A Song For Every CMO - Intuit

Custom Content

2023 Radio & Audio Merit Award

3.0

AB InBev / Budweiser

The Billboard Is Yours to Take

Events / In-Person

2023 Experiential & Immersive Merit Award

3.0

Spotify Advertising

A Song For Every CMO - Kimberly-Clark

Custom Content

2023 Radio & Audio Merit Award

3.0

ABInBev mike's Hard Lemonade

mike's in a Beer World

Multi-Region or Market / Consumer / Brand

2023 Creative Effectiveness Merit Award

3.0

Spotify Advertising

A Song For Every CMO - Cadillac

Custom Content

2023 Radio & Audio Merit Award

3.0

AB InBev / Budweiser

The Billboard Is Yours to Take

Artist / Brand Collaboration

2023 Music & Sound Craft Merit Award

3.0

Spotify Advertising

A Song For Every CMO - Chase

Custom Content

2023 Radio & Audio Merit Award

3.0

Spotify Advertising

A Song For Every CMO - Loreal

Custom Content

2023 Radio & Audio Merit Award

3.0

Spotify Advertising

A Song For Every CMO - CVS Health

Custom Content

2023 Radio & Audio Merit Award

3.0

ABInBev mike's Hard Lemonade

mike's in a Beer World

Integrated Campaign

2023 Integrated Merit Award

3.0

Spotify Advertising

A Song For Every CMO - Wendys

Custom Content

2023 Radio & Audio Merit Award

3.0

AB InBev / Budweiser

The Billboard Is Yours to Take

Out of Home / Brand Installations

2023 Design Merit Award

3.0

Spotify Advertising

A Song For Every CMO - Indeed

Custom Content

2023 Radio & Audio Merit Award

3.0

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